Loeka de Vries

3D HYPERCRAFT MINOR 2020

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design video

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Some digital taken pictures with a try out for the lay out

By Emma Lee Smit

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BTS SHOOTDAY 14.01.2020

I was supeeeer nervous but it went pretty well! Shot in the BPH studio, crafted on the white backdrop and had my photos taken by Emma Lee Smit, I filmed myself, MUA by Klaudia Wapinska and my models were Rosa de Sanders and Thomas ten Velden. 

Super grateful for this team!

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The plan I had for my film shoot

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Learning Premiere Pro is finally going better! 

The overall vibe is chaotic, too much and bright ;) 

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Jay Boogie album: My H.O.E

“I’m celebrating the hybrid lifestyle I was raised in, a heteronormative gangbanging environment, looking the way I wanna look, talking the way I wanna talk, demanding the respect I deserve, that’s what it all means to me, I can do this too,” he says.

His new mixtape, My H.O.E. (My Health Over Everything) is a product of his Brooklyn environment

Building on the promise of Allure, offering equal parts romantic, candid vulnerability – “I’m so gully, gullible and lovable” – alongside a tough, confrontational pride and flamboyant queerness on centrepiece “Precious”, a glacial hardbodied groove recalling classic Brooklyn hip-hop modernized with bars like “I got this gown on with a smile on”.

Like the best hip-hop, boundaries and taboos are gleefully blurred and conventions subverted, with self-love and self-preservation at the top of the agenda.

Hip-hop’s tradition of idolised black masculinity is complex

Labelling Jay Boogie’s sound as “queer rap” is redundant in the constantly evolving climate where much of hip-hop’s aspirational appeal lies in the intentional transgression of what all rappers are supposed to look, act and sound like.

During our meeting, I asked Jay how he felt about any distinctions between “straight rap” and his blend of hip-hop with ballroom influences and his sexuality, he said: “Of course I want to speak to a larger audience but they have to accept themselves before they accept me. What’s your mission statement? Where does your activism lie? I’ve accepted myself, now it’s time to accept your body.”

Conclusion: A cool Hip hop, rap album that fits my concept

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Feedback Birgit

Try to keep balance, when you have the fish eye lens which is very intens keep a calm background, like the photo I took of the puffer

Make a lot of photos in what a gender full world and photoshop these into your shoot

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EDIT INSPO PHOTOS

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LIGHT AND FILTER

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MODEL MOODBOARDS

I want to have a male and female model. 

Preferably female size min. 40 and max 44 (depends a bit on how big my design turns out, bit harder to think on forehand because the puff patterns in clo are not realistic.)

Male model around size 52, I made my avatar size 42 but I am not sure which size that means. 

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BACKGROUND OPTIONS

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FISH EYE FUN

Gives a more street, urban, cool vibe.

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FEEDBACK video

Go to tropenmuseum and film the exhibition by walking and sometimes zoom in on certain spots but film the whole way of walking trough it.

Collect clips of your target group and merge them into your video

Combine the older (greek) with the newer (target group) to tell the story

Where is my focus on and what do I want to tell?

My mind now

Do not film with the model in museum but film myself with bad quality and good quality camera. But make sure to link what I film of the Greek statues with my concept. (so f.e. have 2 of the same frames of the body in one frame) 

Go to Tropenmuseum and film the route

Have a photoshoot in the bedroom and film little bits not to much

Look up videos of my target group (open minded clubbing people, streetwear) and put these frames in my video 

Film digital animations and renders to combine in the video with the physical 

To give a clearer image and vibe of the target group film small clips of a lot of people and include this in the movie to share the diversity 

I ordered a fish eye lens for that more streetwear, cool vibe

Maybe use the fish eye to make a circle image/video and go from that to my texture circle 

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INSPO: mixing old with modern

I am playing with beauty standards. I take masculine and feminine from the old greek gods and goddesses bodies. Here is some inspiration for me on how I could mix the old Greek statues with modern aspects. 

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Greek femininity

So until this moment I have been using the Greek goddess Venus as an example for typical femininity. I have actually chosen the wrong goddess. I can better take Aphrodite as an example. As she is known as an example of female beauty.

Because of her body  which has to with women comparing themselves to and then deciding if their body is feminine enough.

The Greeks remind us that impossible ideals of female beauty are at least two and a half thousand years old.

Also, as wel as for Greek gods their body is mostly naked so the whole physique is exposed. 

She is supposed to be irresistibly lovely, her name the very byword for lust.

We’re so used to impossible representations of women that we’ve almost stopped paying attention to them. I can’t remember the last time I even noticed a Disney princess was an implausible shape. 

If women are trying to live up to Aphrodite, a goddess, it turns out that even God has to live up to the idealised Greek male.

Article source: https://www.theguardian.com/commentisfree/2015/mar/27/ancient-greece-physical-pressure-hercules-body-image

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Greek masculinity

So until this moment I have been using the Greek god Hercules as an example for typical masculinity. Because of his body, his power which both have to with men comparing themselves to and then deciding if they are masculine enough. 

People get inspired by the greek gods bodies because they are mostly shown naked, so the whole physique is exposed. 

It’s hard to avoid the conclusion that human women have fallen short of idealised women since their earliest portrayals.

From the hips up, Greek gods bodies could come from the cover of Men’s Health magazine: the super-defined abs and rippling pecs are emulated by men all over the world. In terms of male body image, the Greeks are definitely back in fashion.

Statues of Greek gods: They are beautiful rather than sexy, gazing at the ground, impervious to any lustful stares.

Many Greek sculptors used a set of ratios to make their statues realistic. But actually the ratios are hyper realistic: no one’s leg-bones are as long as the statues’ appear. And they have muscle groups that mortal men can’t ever achieve.

Article source: https://www.theguardian.com/commentisfree/2015/mar/27/ancient-greece-physical-pressure-hercules-body-image