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2025 on Tumblr: Trends That Defined the Year
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@lookatkorea
Sea Cucumber: The Ocean's Ginseng You Must Try at a Korean Raw Fish Restaurant
Walk into any Korean hoetjip (횟집) — a traditional raw fish restaurant — and your eyes will immediately go to the gleaming cuts of fish arranged in the glass display case. But ask a Korean food lover what they’re most excited to order, and many will tell you: sea cucumber. It might not look glamorous. It’s dark, slippery, and vaguely alien-looking. But sliced fresh and served with a dab of…
Binaeseom, Chungju: Korea's Hidden Wetland Treasure
Tucked along the middle reaches of the South Han River (Namhan River) in Chungju, North Chungcheong Province, Binaeseom(or Binae island is an island that wears two very different faces. To most visitors, it is a beloved seasonal destination — especially in autumn, when golden silver grass (억새, eulalia) sways across its vast floodplains, drawing crowds from across the country. But beyond the…
Paldo WangDdukkeong (Wangttukkeong / WangTukong) - The Cup Ramen with a "King-Sized" Lid
Before we dive in, you might see this ramen spelled in various ways online, such as WangDdukkeong, Wangttukkeong, or even WangTukong. While the official brand name is Paldo WangDdukkeong, many people simply call it “WangTukong” for easier pronunciation. The name itself is quite literal: “Wang” (왕) means “King,” and “Ddukkeong” (뚜껑) means “Lid.” Overview Paldo WangDdukkeong received attention…
Cheonhyehyang – Korea's Premium Citrus?
The moment you open the box, the fragrance fills the room. That’s your first impression of cheonhyehyang (천혜향). Around the Lunar New Year, in the depths of late winter, Korean markets start carrying a variety of citrus fruits noticeably larger than the everyday mandarin. Among them, one stands out for its exceptional aroma — cheonhyehyang. The name itself means “heavenly fragrance,” and the…
Incheon Airport Launches World’s First Real-Time Baggage Arrival Prediction Service
We’ve all been there: standing by the luggage carousel after a long-haul flight. But now, Incheon Airport baggage tracking has become a reality. If you’re flying into Seoul, the guessing game is officially over. Well, if you’re flying into Seoul, that guessing game is officially over. Incheon International Airport (ICN) has just launched a revolutionary Real-Time Baggage Arrival Prediction…
Sunyang Oak Soju : oak-aged rice distilled soju?
Sunyang, a Korean liquor company, has released Sunyang Oak Soju, a zero-sugar soju—the current trend—which is blended with oak-barrel-aged undiluted liquid. It initially began sales exclusively at GS25 convenience stores and GS The Fresh, but as it received a good response, it is now being sold in other large supermarkets as well. You can easily find Sunyang Oak Soju on the soju shelves of…
What is Jin Ramen Slightly Spicy?
In the early summer of 2025, a new face appeared on the shelves of major Korean supermarkets: Jin Ramen Slightly Spicy (약간매운맛). Originally released as a limited edition, it quickly gained traction for its “perfect middle ground” concept—sitting right between the legendary Jin Ramen Mild (Blue) and Jin Ramen Spicy (Red). Due to its popularity, it officially became a permanent addition to the…
Nongshim Squid Champong Ramen
Squid Champong (Ojing-eo Champong:오징어 짬뽕) has been a steady favorite among Koreans for decades. Interestingly, while it comes in many forms, the cup noodle version is often more popular than the bagged version—and among the cups, the “small size” is widely considered the tastiest. In Korea, it’s affectionately known by its nickname, “O-Cham(오짬).” It is also one of the top “must-pack” items for…
South Korea Public Holidays 2026
Are you planning a trip to South Korea in 2026? 2026 is shaping up to be a fantastic year for travelers! With a series of substitute holidays (alternative holidays) and a massive “Golden Week” in September, knowing the calendar in advance will help you avoid the crowds—or join the festivities. Here is everything you need to know about the South Korean public holiday schedule for 2026. 📅 South…
Daebong-gam: Korea's Ultimate Winter Dessert
Daebong-gam (대봉감) is a type of persimmon distinguished from other varieties by its considerably large size and pointed tip. You can easily find Daebong-gam in supermarkets during winter, usually sold for about 6,000 KRW for four. (Please note that the price may vary depending on the supply that year.) Daebong-gam is originally a strongly astringent persimmon. Therefore, Koreans only eat this…
DolguiHanpan Samgyeopsal restaurant in Chungju
While I usually enjoy grilling Samgyeopsal at home with some simple lettuce wraps and green onion salad, there is one particular restaurant I find myself returning to. It’s called “DolguiHanpan” (돌구이한판), located in Chungju. The standout feature of this place is that they provide an unlimited supply of fresh, homegrown vegetables. I visited with my dog after getting permission from the owner. To…
Korean Oysters: The Ultimate Winter Delicacy
If you’re planning a trip to Korea during the winter, there is one thing you absolutely cannot miss: Korean oysters. While Korea has plenty of seasonal winter foods, oysters are a “must-eat” because they are incredibly high in quality and significantly more affordable here than in many other countries. In Korea, oysters are simply called “Gul” (굴). It is pronounced similarly to “ghool” but with…
Top Soju -The Official Drink of the Movie Big Deal
Have you seen the Korean movie Big Deal (소주전쟁)? Top Soju, a prop featured in the movie, has officially been released in real life. The movie Big Deal (소주전쟁) was released in South Korea on May 30, 2025. This Top Soju was launched specifically to promote the film. From the production company’s perspective, it serves the purpose of movie promotion, while for the liquor manufacturer Bohae, it…
Oh Yes: The Underrated Rival of the Famous Choco Pie
Haitai’s “Oh Yes” has been a steady seller in Korea for decades. Originally launched to challenge the dominance of Orion’s Choco Pie, it never quite managed to dethrone the king. I remember my childhood days when a Choco Pie and a glass of milk were all I needed to be happy. Then, suddenly, Oh Yes appeared. It was a shock to my system. Unlike the chewy marshmallow in Choco Pie, Oh Yes was armed…
Seoul International Fireworks Festival 2025: A Guide to the Must-See Event
The Seoul International Fireworks Festival is set for September 27, 2025. Typically held in early October, the date has been moved up this year to avoid the Chuseok holiday rush. This festival is a simple yet spectacular event, featuring a brilliant fireworks display set against the stunning nightscape of Seoul’s Han River. Due to the massive crowds it attracts, it’s wise to come…
Ssiat Hotteok - Busan's Nampo-dong
When you visit Busan, one of the must-try street foods is Ssiat Hotteok. It’s called “ssiat” (seed) hotteok because the sweet pancake is filled with various seeds like sunflower, pumpkin, and almonds. Ssiat Hotteok originated in Busan’s Nampo-dong. As its popularity grew, it began to be sold all over Busan, and now you can find places selling Ssiat Hotteok even outside of the city. If you visit…
Samjeong Myeonok - Chungju’s Renowned Pyongyang Naengmyeon Restaurant
In the heart of South Korea, the city of Chungju is home to a venerable culinary institution known as Samjeong Myeonok. Since its opening in 1979, this restaurant has become a true nopo, a term reserved for traditional, time-honored businesses that have maintained their authentic flavors for decades. Featured on the popular TV program Heo Young-man’s food Tour, it is a spot that’s well-known to…