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UNESCO shton Malin Olimp dhe plazhet e Normandisë në Listën e Trashëgimisë Botërore Mali i Olimpit në Greqi dhe pesë plazhet e zbarkimit në Normandi janë futur në Listën e Trashëgimisë Botërore, pas një vendimi unanim në sesionin e 48-të të Komitetit të UNESCO-s....
Loading the shoreline. by John Carey
[MAD STARS 2026] International Speakers Bringing Insights from the Global Stage, Part 2
MAD STARS 2026, one of Asia’s leading international festivals for marketing, advertising, and digital content!
International experts in marketing, advertising, and creativity will join MAD STARS 2026 as speakers, sharing the experience and insights they have gained in their respective fields.
Today, we introduce eight International speakers who have created new possibilities across different fields. *** Designing Everyday Wellness Beyond Film and Spatial Experiences Kurando Furuya TOYOKE Inc. Chief Executive Officer
Kurando Furuya is Chief Executive Officer of TOYOKE Inc., the wellness company behind the SAUNAS brand in Tokyo.
He began his career as a film director, producing commercials for brands including MUJI and Sony, before founding the advertising production company HOEDOWN Inc. He expanded his work by overseeing a range of spatial experience projects, including science museums and corporate showrooms.
During the COVID-19 pandemic, he co-founded TOYOKE Inc. with colleagues he had worked with for many years and now leads its wellness businesses, including sauna operations.
His interest in exploring how people experience content through advertising, film, and space has now extended to urban relaxation and wellness experiences.
Having expanded his work from advertising, film, and spatial experiences into wellness, at MAD STARS 2026, he will share the journey and perspective behind creating new experiences through content and spatial design.
Championing the Value of Creativity and Inclusion Nkanyezi Masango Ogilvy South Africa Chief Creative Officer
Nkanyezi Masango is Chief Creative Officer of Ogilvy South Africa and a creative leader with more than 20 years of experience across diverse markets and cultures.
He began his career as a copywriter at TBWA Johannesburg before spending four years at TBWA Hong Kong, where he worked on adidas projects for the Beijing Olympics. He later held creative leadership roles at Y&R Cape Town, King James/Accenture Song, and Dentsu Creative.
Beyond creating award-winning work, he has continued to share his experience and perspectives with the industry by serving as an Executive Jury member at major global advertising festivals and speaking on their main stages.
Through Blackboard Community, which he founded, he introduces high school students with limited access to opportunities to a range of roles in advertising and the creative industries and gives them an opportunity to explore advertising as a potential career.
Having led creative organisations across different countries and cultures, he will share insights on creative leadership and building a more inclusive industry at MAD STARS 2026. ***
In Search of ‘Human Truths’ That Cross Borders and Media Noël Bunting Publicis London Chief Creative Officer
After being recognised as one of the most creative people in New York advertising, Noël Bunting moved to London and continued her career as a creative leader.
At Ogilvy, she served as Global Creative Lead for Dove, leading campaigns that resonated with consumers across different markets.
She later joined independent agency Neverland as Executive Creative Director, helping it become one of London’s most talked-about agencies and be named Campaign’s Start-up of the Year in 2022.
After joining Publicis London as Chief Creative Officer in January 2024, the agency ranked sixth in the UK for new business within a year and became the London agency with the highest proportion of women in leadership.
Noël Bunting has also worked on campaigns for a wide range of brands, including Heineken, Taco Bell, Volvo, and Oreo.
In particular, she won a Grand Prix for Oreo’s ‘Daily Twist’ campaign at a major global advertising festival
She focuses on finding human truths that resonate with people across borders and media. Her goal is not simply to present new ideas, but to create campaigns that deliver tangible results for brands.
She also believes in being ‘a human being first and a creative leader second.’
Drawing on her experience across diverse markets, Noël Bunting will share her perspectives on global creativity and leadership. *** Visual Storytelling Shaped by 20 Years of Experience Paulo Mariano O Escritório Senior Art Director
He has collaborated with creative teams at DDB and TBWA, as well as design studio Solid Dogma, and has worked on international and regional projects for brands including Netflix, EDP, Emirates, Benfica, Gatorade, Super Bock, Lidl, and Banco do Brasil.Paulo Mariano is a creative professional based in Lisbon, Portugal.
He currently serves as Senior Art Director at O Escritório, one of Portugal’s most awarded independent creative agencies.
With more than 20 years of experience across Europe and Latin America, he has worked across integrated campaigns, brand activations, and product development, with a focus on visual communication and storytelling.
He has collaborated with creative teams at DDB and TBWA, as well as design studio Solid Dogma, and has worked on international and regional projects for brands including Netflix, EDP, Emirates, Benfica, Gatorade, Super Bock, Lidl, and Banco do Brasil.
His strength lies in combining attention-grabbing visuals with compelling brand narratives to communicate messages effectively.
Drawing on his experience working with diverse brands across Europe and Latin America, he will discuss at MAD STARS 2026 how creativity can communicate messages effectively across cultural differences. *** Speaking Up for Authentic Creativity Sandipan Bhattacharyya MONKS Chief Creative Officer
Also widely known as Sandi, Sandipan Bhattacharyya is a leader with more than 24 years of experience shaping creative vision and organisational culture at major global agencies.
After working at Saatchi & Saatchi, BBDO, and GREY, he now serves as Chief Creative Officer at MONKS.
He sees creativity not simply as a means of expression, but as a force that drives business growth.
His work has won more than 120 awards at global and regional festivals, while GREY, under his leadership, ranked among India’s leading agencies in several global creative rankings.
His best-known work includes P&G Gillette’s ‘Barbershop Girls’ and ‘Man Enough’ campaigns.
Together, the two campaigns generated more than 110 million views worldwide and are regarded as some of Gillette’s most defining work.
While Sandipan Bhattacharyya emphasises the power of creativity to deliver results, he has also spoken critically of the practice of using purpose-led campaigns primarily as a means of winning awards.
In a video message addressed to a global advertising awards jury, he also questioned the ethics and intent behind public service advertising.
He believes not only in the results creativity can achieve, but also in the authenticity and responsibility behind the process.
Joining MAD STARS 2026 as an Executive Jury member and Speaker, he will share his experience and insights on how to build authentic creative work that also delivers meaningful business results. ***
Expanding the Possibilities of Creativity Through Data and Technology Shinichi Kobayashi ADK Marketing Solutions Inc. Executive Creative Director & Creative Innovation Officer
Shinichi Kobayashi is a creative leader who has connected creativity with technology and data for more than 30 years.
He currently serves as Executive Officer, Executive Creative Director, and Creative Innovation Officer at ADK Marketing Solutions Inc., a Japanese marketing communications group.
While leading a 120-person creative organisation, he also drives digital transformation across multiple divisions.
Through his work at Dentsu and Rakuten, he has expanded the possibilities of data-driven creativity.
At Dentsu, he built Dentsu Digital’s creative department from the ground up, while at Rakuten, he developed strategies and designed user experiences for tens of millions of customers.
With an academic background in economic anthropology,he also spent 16 years as an adjunct lecturer in advertising copywriting at Kanazawa College of Art.
Drawing on this academic background and his extensive professional experience, he has created work combining cultural insight, technology, and data.
To date, he has received more than 70 awards at major advertising festivals in Japan and overseas and has also served as a jury member.
Having led the digital transformation of creative organisations and work processes through data and technology, he will share the experience and perspectives he has built throughout his career at MAD STARS 2026. ***
Driving Brand Growth Through Rebranding Takuma Kobayashi POLA inc. Representative Director and President
Since 2025, Takuma Kobayashi has served as Representative Director and President of Japanese beauty company POLA inc., while concurrently serving as a Director of Pola Orbis Holdings, inc.
He joined POLA in 2002 and was appointed President of DECENCIA in 2010, a sensitive skin care brand launched as an in-house venture within the Pola Orbis Group, where he led the brand’s growth.
He later became Director of Marketing at ORBIS in 2017 and was appointed President in 2018. Through rebranding and structural reforms, he restored the company’s growth and achieved a V-shaped recovery.
Takuma Kobayashi earned an MBA from Waseda University Graduate School and has built extensive experience in brand marketing and corporate management.
Having led brand transformation at DECENCIA, ORBIS, and POLA, he will share at MAD STARS 2026 his perspectives on creating new drivers of growth and leading brand transformation.
***
Expanding the Boundaries of Advertising Through Technology and Culture Titipun Tubthong Brilliant & Million Head of Creative
Titipun Tubthong is Head of Creative at Brilliant & Million. He is a creative professional who has explored new possibilities in advertising by integrating technology into creativity.
Drawing on his expertise in AI, digital transformation, and social media, he has created campaigns that connect technology with cultural context.
He has worked with global brands including KFC, Nestlé, Mondelēz, Visa, and PepsiCo, leading major campaigns and new business wins.
He also conducts AI training for professionals across various creative disciplines, helping brands and agencies respond to the evolving digital landscape.
Building on these activities, he regularly speaks at industry events on AI and creative technology and has served as a juror at major global advertising awards. In 2024, he was also named to Campaign’s ‘40 Under 40’ list.
Titipun Tubthong continues to explore new intersections between AI, culture, and brands, guided by the belief that technology expands the possibilities of creativity.
Drawing on his work applying AI and digital technology to brands and culture, he will discuss how technology is expanding the possibilities of creativity at MAD STARS 2026. *** We have introduced eight International Speakers joining MAD STARS 2026.
They are experts who have explored new possibilities across diverse areas of the marketing and creative industries, including wellness and spatial experiences, global campaigns, visual storytelling, data and technology, and brand leadership.
Their perspectives and expertise can be experienced firsthand at MAD STARS 2026, taking place from 26 to 28 August 2026.
Discover the latest trends in marketing and creativity, and experience the moment when ideas grow into greater influence at MAD STARS 2026.
📅 2026 Event Schedule 📅
MAD STARS 2026 - Program for Industry Professionals 26-28 August 2026 SIGNIEL BUSAN and the Haeundae area, Busan, South Korea
👉Pre-register for MAD STARS 2026
Self Published Photobook Series. South Korea, 2022.
Misty Haeundae
Throwback to a day well spent in Jeonpo. Currently going through my digicam pictures ⋆｡˚ ꕥ
•
[MAD STARS 2026] International Speakers Sharing Insights from the Global Stage Part 1
MAD STARS 2026, one of Asia’s leading international festivals for marketing, advertising, and digital content!
International experts who have built their careers at the forefront of global creativity and marketing will take the stage at MAD STARS 2026 to share a wide range of insights.
Today, we begin by introducing seven of the international speakers joining this year’s lineup. ***
Challenging Conventions Through Technology and Creativity Tara McKenty AKQA Australia & New Zealand Chief Creative Officer
Tara McKenty is a creative leader with more than 17 years of experience in the creative industries across the Asia-Pacific region, having worked at global agencies including TBWA, Saatchi & Saatchi, and BMF.
At Google APAC, Tara McKenty led creative and spearheaded a range of innovative projects combining sports and technology. Tara McKenty now leads the creative offering at AKQA Australia & New Zealand.
One of Tara McKenty’s most notable achievements is Rare with Google, an initiative founded in collaboration with Google.
Rare with Google helps creators from underrepresented backgrounds gain more equitable opportunities and continue growing throughout their careers.
Drawing on technology, meticulous craft, and powerful ideas, Tara McKenty has continued to challenge familiar conventions with new questions.
One of Tara McKenty’s notable projects, Penny the Pirate, was designed to help identify vision problems naturally while children read the story.
By incorporating an eye test into an engaging storybook, the campaign enabled children and parents to identify potential vision problems in their everyday lives.
Through projects like this, Tara McKenty has shown that creativity can make a tangible difference in people’s daily lives and has helped expand the role of creativity.
As a global creative leader whose work has earned more than 200 awards, Tara McKenty will join MAD STARS 2026 as an Executive Jury and Keynote Speaker, sharing how the possibilities of creativity can be amplified at the intersection of technology and creativity. *** How Can Brands Connect with Fandoms? Deep Chhabria Netflix APAC Creative Lead, Marketing Partnerships
Deep Chhabria leads brand marketing and partnership creative across the Asia-Pacific region at Netflix.
His work has centered on some of Netflix’s most iconic titles, including <Squid Game>, <Bridgerton>, and <Stranger Things>, creating partnerships between brands and entertainment properties.
Deep Chhabria creates partnerships that go beyond simply placing brands in content, allowing them to become a natural part of the stories and cultures that fans love.
His strength lies in helping brands find meaningful roles without disrupting the world of the content or the sentiment of its fan communities, while also delivering tangible business results.
Before joining Netflix, Deep Chhabria worked at global agencies including Ogilvy, R/GA, Saatchi & Saatchi, BBH, and Grey, leading campaigns across entertainment, technology, and other industries.
With experience across APAC, the United States, and the United Kingdom, Deep Chhabria has developed ideas that resonate across different markets while remaining sensitive to each region’s cultural context.
Deep Chhabria currently mentors emerging creative talent at Miami Ad School and has shared his perspectives on creativity and culture through platforms including a TED Talk.
Outside of work, Deep Chhabria is also a comedian and believes the best ideas are created when cultural insight meets creative bravery.
At MAD STARS 2026, Deep Chhabria will share his experience of how brands can connect with fandoms and create meaningful roles within culture. *** Leading Brand Storytelling in the Age of AI Fabio Seidl Digitas North America Senior Vice President, Creative AI
Fabio Seidl is an expert in Creative AI, combining brand storytelling with emerging technology.
As Senior Vice President, Creative AI at Digitas North America, Fabio Seidl leads the development of Publicis Groupe’s AI-powered creative campaigns, content, and brand experiences.
Before joining Digitas, Fabio Seidl led global creative and brand innovation at X and the Global Creative Development team at Meta.
Fabio Seidl has also worked at Ogilvy, McCann, VML, and Dentsu, collaborating with global brands including Coca-Cola, Unilever, YouTube, and GM across Latin America, Europe, and the United States.
Across his career, Fabio Seidl has won awards at major advertising festivals worldwide, earning international recognition for his creative expertise.
More recently, Fabio Seidl created the AI short film NEW YORK KAIJU, demonstrating how AI can be used throughout the creative process.
Fabio Seidl is also an international speaker who has delivered talks in 18 countries.
At MAD STARS 2026, Fabio Seidl will draw on his experience in Creative AI to explore where AI meets brand storytelling, and how technology is changing creative processes and expanding what creativity can do. *** Leading Change in the Advertising Market Through Data Ichiro Jinnai Perion Japan President
Ichiro Jinnai has helped lead the digital transformation of the advertising industry across mobile, online, programmatic platforms, and other areas since his time at Dentsu.
Ichiro Jinnai currently serves as President of Perion Japan. Perion is a global ad tech company that provides technology-driven solutions to help advertisers, brands, and media owners achieve better marketing results across all major digital channels.
Before joining Perion Japan, Ichiro Jinnai served as CEO of LIVE BOARD, a joint venture established by NTT DOCOMO and Dentsu.
LIVE BOARD is Japan’s first impression-based digital out-of-home (DOOH) media operator. By creating a system that enables out-of-home advertising to be managed through data and impressions, LIVE BOARD helped drive change in Japan’s advertising market.
Ichiro Jinnai earned a Bachelor of Arts in Mathematics and a Master of Arts in the History of Science from International Christian University in Tokyo. Drawing on mathematical logic and analytical thinking, Ichiro Jinnai has focused on transforming traditional advertising businesses into automated, data-driven models.
With logical analysis and a deep understanding of the industry, Ichiro Jinnai has led the digital transformation of Japan’s advertising market. At MAD STARS 2026, Ichiro Jinnai will discuss how data and technology are reshaping the advertising market, and how traditional advertising media can expand in new ways within the digital environment. *** Proving the Value of Creativity Ilya Andreyev Cheil CIS Executive Creative Director
Ilya Andreyev is a creative leader who experienced the early development of digital advertising while working at independent creative agencies from the late 2000s.
In 2010, Ilya Andreyev joined Proximity, part of the BBDO Group, and contributed to BBDO Proximity’s first Cannes Lions win. Since joining Cheil in 2018 as Executive Creative Director, Ilya Andreyev has continued to lead its creative work.
Under Ilya Andreyev’s creative leadership, Cheil CIS was named the No. 1 Digital Agency of the Year and ranked No. 3 among creative agencies, earning recognition for its achievements across digital and creative work.
Ilya Andreyev has worked with global brands including Samsung, Visa, and P&G, and has earned international recognition for his creative expertise through achievements at a range of global awards.
While embracing advances in technology, he continues to focus on the unique value of human creativity.
“I am confident that AI will soon outperform humans in most fields. Creativity, however, will remain the exception.”
At MAD STARS 2026, he will explore the enduring value of creativity in the age of AI and the possibilities it continues to offer. *** Expanding Brand Experiences Through Technology Justine Leong AKQA Managing Director
Justine Leong is a strategic leader who has designed brand experiences and business solutions at the intersection of creativity and technology.
Since 2025, she has served as Managing Director of AKQA Australia’s studio of more than 150 people. Previously, she was General Manager of whiteGREY Sydney.
Justine Leong has worked with global brands including BBC, Qatar Airways, and Volvo during important periods of transformation, creating new brand experiences and business solutions.
Through projects including the launch of BBC’s commercial channels in Asia, Qatar Airways’ expansion into a global brand, and Volvo’s future mobility brand experience initiatives, she has gained firsthand experience of how technology and creativity can contribute to brand growth.
Building on this experience, she was named one of Campaign Asia’s Women to Watch in 2023 and was also recognized in the Southeast Asia Account Person of the Year category at the Campaign Asia-Pacific Agency of the Year Awards.
She was also named Young Professional of the Year by the Institute of Advertising, earning industry recognition for her leadership and expertise.
At MAD STARS 2026, she will share her experience of how technology can transform and expand brand experiences. *** Moving People with a Refined Creative Sensibility Kinami Hasegawa DENTSU INC. Executive Creative Director
Since 2016, Kinami Hasegawa has built extensive experience across advertising, including branding, film, copywriting, digital, and PR, establishing herself as a creative leader.
Drawing on her school years in Australia, she has infused her creative work with a global perspective, an interest in social issues, and a strong instinct for social media.
In 2021, she represented Japan at Young Spikes Asia, demonstrating her talent on the global stage.
Kinami Hasegawa has worked with global brands including UNIQLO, Shiseido, Nestlé, and Lexus, leading a wide range of creative projects.
In particular, projects she joined as Creative Director for HERALBONY drew attention for changing perceptions of disability and reframing the value of inclusion.
Kinami Hasegawa has become one of today’s most closely watched creatives, winning the Newcomer Award at Japan’s largest copywriting competition, a Grand Prix at one of Japan’s leading creative awards, and a Gold award in a social-change category at a leading global creative awards festival among other honors.
At MAD STARS 2026, she will share her experience of how social awareness and a global perspective can expand the possibilities of creativity. *** So far, we have taken a first look at seven international speakers joining MAD STARS 2026.
They are experts who have explored key trends in marketing and creativity, including AI, data, brand experiences, fandoms, and social issues, each in their own way.
The experience and insights they have built in their respective fields can be experienced firsthand at MAD STARS 2026, taking place from 26 to 28 August 2026.
Discover the latest currents in global marketing and creativity, and experience the moment when ideas grow into greater influence at MAD STARS 2026.
📅 2026 Event Schedule 📅
MAD STARS 2026 - Program for Industry Professionals 26-28 August 2026 SIGNIEL BUSAN and the Haeundae area, Busan, South Korea 👉Pre-register for MAD STARS 2026
