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[lukas572]

Week 14 post

After watching implementation I understand that my client may face certain challenges after listening to my recommendations. While they have a strong local social media presence, they are still a very small brand. Learning that a big reason social organizations fail is because "not all challenges are well suited for mass collaboration" makes me realize being so small will prevent my clients from mass collaboration. Mt Pleasant is not a super large market for new clients and not very many large local brands to collaborate with.

Another challenge might be a lack of willingness to commit to change or addition of technology such as a CRM tool. For my client occasional posts updating customers of operational changes and new menu changes is the large majority of posts. Committing to a content calendar and a more active presence on social media may be difficult. Communication and understanding what works for their brand is the first step of implementing new ideas.

[lukas572]

Effective content

With the abundance of information available on the internet it is important to create content that stands out and captures attention. Effective content starts with understanding your audience, creating engaging content and being consistent. Sticking to a content strategy is helpful. Social organizations integrate social media into all business operations. Social media is the best way of sharing effective content. Increasing collaboration and customer engagement is useful for social organizations.

IBM has embraced social media by creating a social business platform that connects employees, partners, and customers. This has enabled the company to streamline operations, increase customer engagement, and develop more effective content.

Cúram Social Enterprise Collaboration is a common platform and set of tools for multi-disciplinary collaboration in social program organizat

[lukas572]

Community building

There are several steps to building a successful online community. These steps include establishing a target audience, encouraging interaction and engagement, create valuable content and creating a sense of belonging and community. Members need to feel like they're being heard or like they belong. With engagement from the brand or from fellow members creating that sense of community. A great example of a large brand that utilizes its community is Apple. They have a customer space where members can offer feedback and ask for help from Apple directly. This also allows members to communicate with each other and offer advice.

Learn more about popular features and topics, and find resources that will help you with all of your Apple products.

[lukas572]

Social media consultants

In my opinion some of the most important qualities a social media consultant can have include professionalism, high responsiveness, industry knowledge, market knowledge, and engaging.

Most importantly knowledge about that specific industry or market. General Motors wouldn't hire a consultant who does not know the automotive industry.

If I was social media consultant I would emphasize community engagement as well as creating a schedule or plan for organizing & making posts. For example having an industry related post centered around certain holidays such as St. Patricks Day or the Fourth of July.

[lukas572]

Algorithms

"social media is a drug" is a quote from the Netflix documentary "The social dilemma. A deep dive into the dangers of social media usage and how these companies have mastered their algorithms. These algorithms are designed to keep eyes on screens and continue to bring people back and share with friends. Younger people are impacted by this significantly more than others. Kids are becoming trapped on their phones and are developing horrible habits and screen addictions. This can be backed up by the statistics, Gen Z is seeing much higher rates of depression and suicide.

As a society we need to recognize the problems associated with younger people and social media. It's very evident that the tech companies have zero intentions of slowing down, in fact they are targeting and reaching more youth than ever before. It starts in the home and in schools, once you allow a child or student to become be consumed by these tech companies, they will stay there. In a world that is increasingly becoming dependent on technology, preventing these issues from growing seems like an impossibility.

[lukas572]

Social media experiment

Method:

I started noticing my screen time and time spent just browsing social media was increasing steadily. I decided it would be best to go without social media for a day.

I intentionally stayed off of social media and did my best to limit my screen time. In the morning I typically stay off my phone anyways so this challenge didn't get hard until the afternoon where I found myself reaching for my phone and wanting to check the latest news on twitter. I quickly realized I would need a strong distraction to keep me off of my phone. I decided to go play basketball for a while where my phone wasn't an option. After some physical activity I realized how much time I spend just scrolling on my phone; for someone who never posts on Instagram I spend way too much time on there.

Conclusion:

After doing this experiment, I now recognize when I'm just wasting away on my screen, looking at nonsense on the internet. It is way too easy for someone to throw away hours of their time just scrolling on social media. Moving forward I will be making a strong effort to limit my screen time.

[lukas572]

Response post

After reading the "Before the internet" article and watching Max Stossel's presentation I came to a few realizations. Before the internet and social networking became so popular, humans sought out distractions to fill their ambitious hunger. Nowadays, instead of making up games around the house, kids are playing mobile games and watching Tik Tok. The internet really is the ultimate distractor of minds.

Social media companies are exactly that, a company. Their goal isn't just to create the best platform, but to keep their audience engaged and spending the most time on their platform. My generation in particular (Gen Z) is using social media multiple hours per day. In fact most people I know use snapchat as their main form of communication. My generation is arguably too dependent on the internet, whether its communicating, media consumption or for information and knowledge. Personally I like to limit screen time and internet usage when I can, for example my family's cottage does not get great cell service so we are forced to go without the internet for a few days at a time. I find this to be really refreshing but also very frustrating at the same time. Extended internet usage and exposure could lead to a very different generation of Americans going forward.

[lukas572]

My name is Lukas Lacy, I am a senior at Central Michigan University studying Entrepreneurship and Real estate development/ finance. I have a few goals for my future. Which is to enter the world of real estate and property development and to operate a small business of my own.

With this blog I hope to share my ideas about effective social media usage with my followers and others. A great example of a company effectively using their social media is Chipotle. They offer discounts, rewards programs, special events, promotions, charitable events, giveaways and customer interactions through all of their social medias.

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