brands | online marketing | pr | trends

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Social startup providing higher education to refugees

If you have not heard of it yet, I would like to introduce the Kiron University to you. Being at the forefront of driving innovation and research in education and migration solutions, Kiron university and its partner follow the vision to provide millions of refugees worldwide with the opportunity to graduate with an accredited university degree, free of charge. 

Please click here to find out more about the Kiron University and support the concept.

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The Importance of great Brand Experiences

"In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them. Experience are now directly tied to aspiration and intention, creativity and technology are merely the enablers. In his new book, What’s The Future of Business, Brian Solis, the principal of The Altimeter Group, takes marketers through matrix of designing and connecting for consumers."

via PSFK

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7 Steps For Social Media Crisis Management - PSFK

Crises spread with the speed of a rocket thanks to our online networks. What to do when you can’t keep anything as a secret and worst of all, when you lost control of your brand image.

Good action plan for a social media crisis by Özgür Alaz, the co-founder of Promoqube, Turkey's  leading social media agency.

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The Secret McDonald's Recipe For Canadian Success

McDonald’s Canada transparency program “Our Food. Your Questions.”  is a good example for successful brand building in the 21st century.

"If you have a good story to tell, tell it. But you have to do it in a way that's authentic, and you have to have that conversation with the customer. You can't just preach to the customer these things that you know are true. You have to engage them, so that they can come to learn and believe it and build that trust with you."

via fastcompany

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Harley-Davidson Will Be A Case History In Social Branding

With Harley-Davidson's core customer base 50+ and male, many of the likeliest buyers have already bought bikes. H-D will need to boost its efforts to engage with a younger generation.

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Augmented Shopping - Interview with Scott Galoway

Today's brands have to deal with increasingly well-informed consumers. While the majority of products is still purchased at local stores, more and more people search for those products online and make up their mind browsing through reviews and recommendations.  Scott Galloway, Professor of Marketing at NYU Stern and founder of think tank L2 about the latest shifts in brand positioning and digital marketing.

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Freunde von Freunden featuring Andrea Willson

Take a look at the charming country house from interior designer Andrea Willson in Potsdam-Sacrow. Enjoying the countryside and being surrounded by family, friends and good food, this is a dreamhouse!

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Stefan Ferber im Harvard Business Manager: "Die Arbeitswelt steht vor einer Revolution: Die Geschäftsmodelle vieler Unternehmen werden sich durch die Vernetzung von Objekten völlig verändern, neue Konkurrenten tauchen auf. Welche Weichen Manager schon heute stellen müssen...."

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Some men look at things the way they are and ask why? I dream of things that are not and ask why not?

Robert Kennedy

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Death to Bullshit and Information Overload.

At CreativeMornings/Pittsburgh, Brad Frost speaks on information, bullshit, craft and the future. Brad talks on the information overload we currently experience, how most of it is bullshit, and what this means for us moving forward.

via coolmemories.tumblr.com

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Hamburg-based TWINKIND offers a revolutionary way of freezing a moment in your life.  They create life-like 3D photofigures of your dog,  a proud mother and her newborn baby, or an entire gentlemen's club.

See more at: http://www.twinkind.com

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Ozgur Alaz about why it is Time For Utility Marketing

Great facts about digital marketing. The marketing expert talks about how companies need to make their customers' lives easier in order to gain their respect and attention.

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Now online - new trend briefing (R)ETAIL (R)EVOLUTION

" Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever. Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and increasing (mobile) internet penetration are unlocking new shopping habits, shoppers are ‘e-commercing’ it up." 

Check out trendwatchings new study (R)ETAIL (R)EVOLUTION. How ecommerce is transforming ALL consumer shopping behavior  . 

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Film tip: Urbanized by Gary Hustwit

Urbanized is the third part of Gary Hustwit’s design film trilogy, joining Helvetica andObjectified. It is an interesting feature-length documentary about the design of cities, which looks at the issues and strategies behind urban design and features some of the world’s foremost architects, planners, policymakers, builders, and thinkers. Over half the world’s population now lives in an urban area, and 75% will call a city home by 2050. But while some cities are experiencing explosive growth, others are shrinking. The challenges of balancing housing, mobility, public space, civic engagement, economic development, and environmental policy are fast becoming universal concerns. Yet much of the dialogue on these issues is disconnected from the public domain.

Who is allowed to shape our cities, and how do they do it? Unlike many other fields of design, cities aren’t created by any one specialist or expert. There are many contributors to urban change, including ordinary citizens who can have a great impact improving the cities in which they live. By exploring a diverse range of urban design projects around the world, Urbanizedframes a global discussion on the future of cities. 

Featuring: Udo Andriof (Stuttgart 21) | Alejandro Aravena (Elemental) | Jon Bird (Open University) | Amanda Burden (NYC Department of Planning) | Ricky Burdett (LSE Urban Age Project) | Candy Chang (Civic Center) | Yung Ho Chang (Atelier FCJZ) | Noah Chasin (Bard College) | James Corner (Field Operations) | Mark Covington (Georgia Street Community Garden) | Joshua David (Friends of the High Line) | Ellen Dunham-Jones (Georgia Tech) | Kathryn Ewing (Sun Development) | Sir Norman Foster (Foster + Partners) | Grady Gammage Jr. (Gammage & Burnham) | Jan Gehl (Gehl Architects) | Alastair Graham (City of Cape Town) | Robert Hammond (Friends of the High Line) | Jacqueline James (Jonker & Barnes Architects) | Bruce Katz (Brookings Institution) | Tarna Klitzner (Landscape Architect) | Rem Koolhaas (OMA) | Rahul Mehrotra (RMA Architects) | Grover Mouton (Tulane University TRUDC) | Oscar Niemeyer (ONA) | Sicelo Nkohla (VPUU) | Eduardo Paes (Mayor, Rio de Janeiro) | Sheela Patel (SPARC) | Enrique Peñalosa (Former Mayor of Bogota) | Edgar Pieterse (African Centre for Cities) | Ric Scofidio (Diller, Scofidio + Renfro) | Michael Sorkin (Sorkin Architects) | Gangolf Stocker (Leben in Stuttgart) |and more participants TBA

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The iconic DeLorean Motor Company has weathered a stormy past, but is coming back with a vengeance by introducing an electric version of it gull-winged masterpiece. The company just rolled out a prototype DMC-12 Ev at the DMC Texas Open House – and it’s a retro-future dream machine. 

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Taste the Waste: Eine sehr spannende Dokumentation über die Perversion des Überflusses ab heute im Kino!

"Essen wegzuwerfen findet niemand gut — Aber wir alle machen mit beim großen Ex und Hopp! Dabei würde - so sagen Studien - das Essen, das wir allein in Europa wegwerfen, zwei Mal reichen um alle Hungernden der Welt zu ernähren. 

Valentin Thurn hat die Wirklichkeit in unseren Mülltonnen aufgespürt. In den Abfall-Containern der Großmärkte, der Supermärkte und denen vor unserer Haustür. Sie enthalten Massen einwandfreier Lebensmittel, teilweise noch originalverpackt, oft ist nicht einmal das Haltbarkeitsdatum abgelaufen. Über zehn Millionen Tonnen Lebensmittel pro Jahr werden allein in Deutschland weggeworfen.

Und es werden immer mehr! Warum werfen wir so viel weg? Auf der Suche nach Erklärungen spricht Valentin Thurn mit Supermarkt-Verkäufern und -Managern, Bäckern, Großmarkt-Inspektoren, Ministern, Psychologen, Bauern und EU-Bürokraten."

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When love & wool unite. The making of Lana Sutra: a series of 15 art installations by Erik Ravelo, a Cuban artist working with Fabrica. The works embody the idea of a woollen thread linking all humankind, they are conceived as a homage to love and dedicated to the desire for an equal and sharing society.

The show was unveiled by Benetton to the international media and the fashion community on September 6th, opening in three cities simultaneously – Istanbul, Milan, and Munich.