CAs a tribute piece of L.A. Noire (2011), it was no doubt that the animation would have to take upon the aesthetics of the Film Noir genre, that saw its prime in the 1940′s and 50′s.
Film Noir is a genre defined by its strong themes of crime; mystery, and it’s use of dark, black & white low-key lighting, as well as its neon-light aesthetics. Something that’s particularly characteristic of L.A. Noire’s menu screen and described in the first few minutes of BBC’s “Rules of Film Noir” film.
The concept for a kinetic typography-based piece was probably vaguely inspired by LA Noire’s use of text and fonts in its options menu and mission title sequences.
Despite the use of pure, black and white in both the text images above and Film Noir itself, I’ve decided to deviate a bit and add a bit of a warm, orange tint to the whites in my animation. This decision was likely characterised by the warm appearance of L.A. Noire’s logo, and I probably felt that it would better fit the upbeat, relatively lighthearted tone of the song. I also feel that it added a bit of a warm, luxurious feeling that fit with the glamour of the jazz song.
Interestingly enough, much in the same way my project had a major aesthetic overhaul (from white text on a blue, leather background to a black void with lights), the L.A. Noire logo also had an overhaul during its development, going from a cursive, car logo-look to the warm, block letter neon lights we saw in the final product.
I feel that both overhauls, improved the legibility and conformity to the Noir genre for their respected outcomes.
The way the neon light text/imagery would appear in my animation was based on how the neon-light sign behaved in the Team Bondi logo sequence that appeared in LA Noire’s startup. Note how the outer parts of the sign light up before the inner (play at 0.25 speed); this is something I intentionally tried to reflect in my animation.
The drawings of the imagery (except for the ‘Magnum Force revolver’ and the playing-card style heart shape, which were obtained online) were done with the pen tool in After Effects. Initially, I tried doing it by hand in Paint Tool SAI or Illustrator, because I thought it would be faster, but the potential quality loss and or lack of precision would turn me off.
The human figures, are based off the characters in the Saul Bass-inspired, “Catch Me If You Can” title sequence (2003), with the graphics shown on the screenshot of the film’s website menu, below.
My characters have been drawn with clothing/fashion that is more appropriate to the 1940′s theme/setting, as opposed to the 60′s setting of the former. I considered adding shadows to the ‘detective’ and the ‘singer,’ but I wasn’t quite happy with how they turned out, so I left them out.
All other graphics (skull; hourglass; key; neon lightbulb, prison bars) were referenced from various stock imagery found on Google. This is unlike the handcuffs, which were traced.
In the aspect of kinetic typographical animation, I was primarily inspired by Patrick Clair’s earlier works, such as ‘Google “Trying not to be evil” (2010),’ and ‘Serco. The Biggest Company You’ve Never Heard Of’ (2010), both of which conclude with the text/graphics accumulating into one large, collage symbol at the end.
Seeing the Google animation, makes me realise that I forgot to add any ‘ horizontal swinging animations’ to the text/graphics in my project. I’ll assume it’ll probably ruin the performance to unworkable levels, otherwise. (Or perhaps the opposite, since AE might be better suited to handle large numbers of individual layers as opposed to several layers with clusters of text).
Another example of the ‘collage symbol,’ kinetic typography project, would be “Language” by Matthew Rogers (2010), centering on a monologue by Stephen Fry.
Note its thick, highly accentuated vignette, to create extra visual depth in an otherwise, very plain white background.
My animation style for the text is probably most comparable to this one, as most of it is comprised by ‘sliding into place.’ However, unlike “Language,” I tried to refrain from having the animated text overlap already placed text, as I felt that it might create confusion and less visual clarity.
Another kinetic typography project of mention, would be the lyric video to The Chainsmoker’s “Closer” (2016).
Although I was unaware of the video, until my tutor showed it to me. It should be noted that the way the ‘camera’ moves in my project is very similar to how the text is animated in the video.
The fonts that I used for producing the visuals, were:
“Market Deco” for the primary text. This was selected because the Art Deco style would fit with the 1940′s aesthetic and because the block forms would produce a stronger shape for the collage, love hearts at the end. I originally considered using “Bebas,” which L.A. Noire itself uses quite often, but the curves would make the composite image less defined.
“Mexcellent” for the neon sign “AGREE.” Also served as the basis for ‘tick sign’ drawing as well.
“Banana Yeti” for the “FREE” text. An old-timey cursive font, that’s good for applying a stroke effect to.
“Depressionist 3″ for the “CLOSED” stamp. Has a nice texture, for that rugged, stamp-look. There were some other textured, ‘stamp fonts’ that I considered, but Depressionist’s blockier form made it more appropriate for a text collage.