The Final Chapter
The biggest takeaway I got from the final chapter (and the book in general) was to pay attention to the media you're consuming.
There are things out there that make us all unique, whether that be our race, sexuality, what have you, and all of these things are portrayed in the media. But some aren't portrayed as equally or accurately as others, and we need to be aware of that.
The mass media matrix is all around us, whether it's in books, movies, television shows, music, etc., and it's giving subliminal messages for how it wants us to behave.
Going back to the very beginning of the class, celebrities are "powerful" enough that just wearing a certain brand of shoe will get millions of people to go out and get that same shoe. Kidd wants us to be aware of these cases and to think about what we're consuming.
And that ties in with the matrix of identity. Kidd says the identity âcreates the boundaries of social groups and defines the norms of the people within these groupsâŠit creates the central value systems that shape what we believe in and what our lives mean.â
We may think our identity is our own, but is it? Go back to what I said two paragraphs ago about celebrities having âpowerâ over what people wear or how they act. Is our identity really our own if weâre just copying what someone whoâs incredibly well-known is doing? At that point, we donât even need a cloning machine, weâre doing it ourselves by copying what others are doing.
Same thing with the central value systems he talks about. Â Movies and shows influence these as well. We see so many characters in movies and shows act certain ways and then we start acting that way as well.








