What are Priority/Premium Banking in Malaysia?
Premium banking is like a ticket to the business class of an airplane. You enjoy preferential treatment which is more than what is offered to other passengers like more legroom and free food and services. Though every airline passenger reaches the same destination, your experience is better than the others.
Priority banking in Malaysia is a set of customized and exclusive banking services that is offered when you stack a certain limit of funds in the bank. In this premium/ priority banking, you get to enjoy the services of banks which are not available to general customers like a dedicated relationship manager and attractive rates on locker and deposits. When you avail a premium banking service, banks treat you as a priority customer with better features and benefits.
Let us look at the benefits of priority/ premium banking.
Private Banking Services
When you visit your bank, you enjoy preferential treatment from the bank officials and the banks offer personalized service from the dedicated team of bankers. Moreover, you also receive a priority debit master card, which you can access anytime and anywhere, in a secured manner. There could be a separate kiosk or priority queue in the bank at your service so that you need not wait for your turn. You can enjoy better interest rates and better foreign exchange rates along with a special loan package when you avail a premium banking facility.
Professional Guidance
With a priority banking service, you get a personalized assistance of experts. There are dedicated relationship and wealth managers who help you manage and grow your money. You can also take the help of an investment manager who can guide you in your investments so that you can create a good portfolio.
Lifestyle Benefits
With banks like Citigold premier banking, you can enjoy a series of lifestyle benefits. You can enjoy luxury holidays with partner resorts and hotel chains with lifestyle benefits. You can also enjoy unlimited access to airport lounges, food and drinks vouchers, invitations to high-level events and parties, along with discounts for lifestyle services like spa, saloon and gold courses. You might also be offered discounts on travel, shopping and entertainment. Many banks also provide privileges in hospitals and clinics to their priority clients.
Global Banking
An additional benefit that priority customers can enjoy is global banking. Whether you relocate to another country or are travelling between continents, the bank ensures you that you get all the services wherever you go. You can use mobile services for your services or use their ATMs and branch services if they have a multi-country presence. Many priority customers also get to enjoy travel insurance that is offered complimentary with the priority banking.











