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Content Marketing Dream Team

Five essential roles needed in content marketing 

Press Release March 28, 2019

GAINESVILLE,Fla., March 28, 2019 (swampstratcomm-sp19.tumblr.com)- In the past week PR Daily has published many articles emphasizing marketing and crisis communication techniques that are playing a large role for practitioners. The content marketing technique, especially, has been the topic of many of these articles. In the last few years, content marketing has become a coveted marketing technique for major companies. It has played a significant role in determining the success and growth of brands. It is defined as using storytelling, as opposed to advertising, to attract and keep customers. It comes in many different forms and social media platforms. PR Daily has published various articles explicating the growth of the technique, and how companies have adapted PR it under the social media and marketing tabs. In an article by John Miller, content marketing is further explained, and advice is given as to how companies should use this strategy to achieve maximum success is given. Miller has observed and researched that in the past many company leaders have “redefined the roles of their marketing team” after deciding to use the strategy instead of traditional campaigns. This is because those who have been creating traditional marketing campaigns have been known to lack the skills and initiatives needed to create successful content marketing campaigns. In order to achieve an organizations goals, Miller suggests the group “abandon the old muscle memory of selling first,” and create a team that is focused on meeting the needs of the audience. In this team, Miller emphasizes the importance of having a journalist, a community manager, a graphic designer, a video producer, and a data analyst. The journalist is needed because they are storytellers who write in a way that puts the audience first. Community managers are those focused on managing social media, and engaging with the audience through the distribution of content. The main focus of a graphic designer is using their designs to differentiate their brand from competitors and to turn simple content into a masterpiece. With Youtube as the second-largest search engine, video producers are essential to continue to create content that stands out from competitors. Finally, Miller says data-driven stories are compelling for the audience, especially if it is turned into an alluring and audience-focused narrative. Data analysts are also important in order to determine what is working when promoting the brand. According to Miller, having these five essential roles in a marketing team will create a well-rounded campaign that attracts and retains a growing audience. After researching successful content marketing campaigns, it is evident that the ones that achieve the most for their brands have teams that hire people in each of those essential roles. Companies who wish to invest in this particular strategy must reorient their employees to abandon the traditional marketing mindset, and instead, be open-minded and create content that is based on the needs of the audience. These five roles should be held by people who wish to advocate the audience and tell unique stories. PR Daily is a Public Relations trade journal that publishes articles with tips, strategies, achievements and expert advice for all the sub-levels of the career.  

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Facebook Outage Causes Global Frustration

How the social media breakdown affected users

Press Release March 15, 2019

GAINESVILLE,Fla., March 15, 2019 (Swampstratcomm-sp19.tumblr.com)- For any communication professionals, social media is their main tool for reaching their audience. The main function of the Media Relations tab on PR Daily is to give advice on how to improve a company or brands social media to increase outreach. However, this past week, many articles were published about the major Facebook global outage, and the effect it had in the public relations field. This social media break down caused panic and frustration by not just communicators, but also users around the world. In one particular article, Ted Kitterman addressed the impact of Facebook, and all of its subsidiaries like Instagram and WhatsApp, and how they are of major importance to people in the communications field. With this recent outage, people were forced to “get creative and join other networks” so they turned to Twitter to express their frustration. Facebook and Instagram also used Twitter as a way to keep users updated on the outage, and when it would be resolved. It proved to be a major headache for the social media company; the disruption upset advertisers that use Facebook platforms to reach their potential customers. According to Kitterman, the global shutdown also had people questioning whether Facebook has too much power, especially as it is facing a criminal investigation for data-sharing deals with other technology companies. However, the outage did manage to help rival networks, like Telegram, draw in users who needed fast solutions. It also proved just how much people rely on Facebook and its channels for their day-to-day business and personal communications. Kitterman cited tweets that showed people being frustrated at not being able to communicate with certain groups of people, or losing their sources of news. The point emphasized was that to most people, social media is a utility and when a channel as large as Facebook is shut down, they don’t know how to react. After seeing the effect of the Facebook outage, it is evident how large of an impact it has on people in the communications industry and in society in general. It is especially important for business aspects as many people use the platforms to advertise and promote their brands. For that reason, it would be of great value if people learned to use other networks, and relied less on Facebook and its platforms. That specific channel has too much power; when an outage like that occurs, users have no idea how to communicate. PR Daily is a Public Relations trade journal that publishes articles with tips, strategies, achievements and expert advice for all the sub-levels of the career. 

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"Good Morning America" VP Shares Tips for Story-telling Success

How to stay ahead of the social-media game

Press Release February 21, 2019

GAINESVILLE,Fla., February 21, 2019 (Swampstratcomm-sp19.tumblr.com). As most public relations professionals are aware of, social media plays a significant role in determining the awareness of a brand. Some brands have adapted to the modern social platforms in a way where they use them to their advantage in order to promote their products or messages. Other brands, however, have not been able to create this connection with an audience through social media, and are struggling to create brand awareness. Recently, a number of articles have been published under PR Daily’s social media, marketing, and media relation’s tabs that give advice as to how brands can use new social platforms to increase product visibility, and increase their brand awareness. 

In one particular article, Beki Winchel brings to attention the success that “Good Morning America” has had as a result of their ability to tell stories through social media. Winchel took to interviewing the vice president of Good Morning America, Terry Hurlbutt, where he stated that the target audience has increased by more than 70% as a result of their “digital expansion that delivers news and lifestyle stories across social media platforms.” During their interview, Hurlbutt speaks of four tips that helped create their tremendous success and can help other brands with their own storytelling efforts. His first piece of advice is learning how to understand the audience through different platforms. Hurlbutt says “the goal is to find ways to tell our stories in a context and format that makes sense for their viewing environment.” Following this, Winchel concludes that a successful brand takes into account the customers preferences and the general behavior of the platform they are on. The next tip given is to keep the audience first. Here, it is stressed that journalists and media specialists must stay up to date with current digital media trends and news stories. This point is emphasized when Hurlbutt says “we need to find ways to break through the noise while we maintain our audiences’ trust. It requires us to be innovative, to iterate, and to experiment, while always keeping the facts and our audience at the center.” The third tip is using the features on social media platforms to highlight the brands' values and the stories they are trying to tell. Winchel gives examples of Q&A sessions on Facebook or Twitter polls to create an understanding of the variety of features on the different platforms that should be used to engage audiences; this should be done while keeping the brand identity front and center. The last tip given by Hurlbutt is to be creative and proactive. Winchels’ key takeaway from this is the more proactive a person is, whether it be from creating new content or going to meetings aware of what is necessary to reach an audience, the higher chance there is to create mutually beneficial relationships with internal partners and the audience. It all comes down to being ahead of the story-telling game. 

After reading the advice Hurlbutt gives based on the success of her own brand, it is evident that to make an impact through social media, one needs to be up to date and put the audience first. A company or brand must really focus on understanding the different platforms, and being able to express their message on each. These four tips are just simple and easy ways for a brand to improve their social media, and for brands to connect with a larger audience in order to be more successful and prominent in this new era with hundreds of social platforms. 

PR Daily is a Public Relations trade journal that publishes articles with tips, strategies, achievements and expert advice for all the sub-levels of the career. 

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Improve Headlines with 10 Simple Tips

Expert shares her advice on how to maximize headline and article clicks

Press Release February 6, 2019

GAINESVILLE,Fla., February 6, 2019 (Swampstratcomm-sp19.tumblr.com) - Public Relations careers and employers are known for emphasizing writing as one of its requirements for success. Writing is the main source of developing that mutually beneficial relationship between a company and the public. The recent articles published on PR daily include a large number of posts on how to improve your writing to attract readers and get the message across. The Writing & Editing tab in PR daily has many articles that encourage readers to develop writing habits, and how a better writer will have greater overall success in their field.  One of the most recent articles by Ann Wylie gives ten tips on how to improve headlines and attract readers. Wylie is a writing coach and trainer, and this post was published first on her own communications blog. While the content of an article is important, Wylie describes the headline as the “difference between a story that gets read and one that gets passed over”. Many people struggle with coming up with a headline that will increase clicks in their articles. They come up with vague, loose-ended phrases that contain passive verbs and make the reader groan. Wylie recommends avoiding all that by writing a unique one. Her recommendation is to “use active verbs” by “saying something about the topic, and making sure your subject has a verb”. She also suggests people should stop using buzzwords that make the phrase seem crammed. Instead, use one of the key elements from the story and add it to the headline. The most important point Wylie makes is to make sure not to get the headline wrong. The whole purpose of it is to give insight as to what the content in the article is about; it is not successful if it contradicts the information it means to relay. After reading Wylie’s ten tips on how to improve headlines, it is evident that they are significantly more important than people think. They are the reason articles are read; they should be developed properly. As Wylie puts it, “they are the gateway to your message,” because, without a good headline, the number of people who read an article will decrease tremendously. PR Daily is a Public Relations trade journal that publishes articles with tips, strategies, achievements and expert advice for all the sub-levels of the career. 

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Gator Walk

A story told with Adobe Spark

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Grubhub Shares Tips For Social Media Success

How the food delivery business dominates the social media world.

Press Release January 24, 2019

GAINESVILLE,Fla., January 25, 2019 (Swampstratcomm-sp19.tumblr.com) - For everyone in the Public Relations field, and even most people in general, social media plays a major role in their daily lives. It influences preferences, allows people to network, and keeps them connected to the rest of the world. In the last few years, companies have been strategizing in ways to improve their social media in order to be able to compete with other companies and market their brands in a better way. The recent articles published on PR daily include a large number of posts of how companies use their social media to market, and what they recommend is best to optimize the use of it to guarantee success. 

GrubHub, for instance, is a company that really uses the power of social media to fully engage their audience and increase their brands' awareness. In this article, Mallorie Rosenbluth, the senior manager of social media for GrubHub, shares her tips on how to improve online marketing strategies. The first tip she shares is to “make mobile-friendly content”. What this means is companies should be sure to make every social media post accessible on a mobile device, as there are more people who use mobile devices compared to desktops. This not only includes texts and fonts but also making sure to “check that the sizing and formatting translate properly before you publish”. Rosenbluth’s second tip is to check that your content is adjusted for every different social media platform you use. Users behave differently on Facebook compared to Twitter; it is important to focus on the execution of the content to get the full message across. GrubHub uses a social media monitoring company known as Sprout Social to see the analytics of their content and making sure they adapt it to the behavior of their audience. The next tip she gives is to be friendly in order to boost engagement. Rosenbluth says companies should “look through the photos you were recently mentioned in or got tagged in. Leave a comment or a like if it’s appropriate. People really want to feel that the brands they love, love them back.” Even with simple strategies, such as brand ambassador relationships or having conversational posts, a company is sure to employ a friendly voice on social media. The last tip she gives is to “think like a consumer”. This entails not spewing out advertisements or overtly marketing their brand, but rather focusing on what a consumer would be interested in looking at. 

As shown through the success of GrubHub, social media is a powerful force that must be used properly to fully increase brand awareness. The four tips provided by Rosenbluth are just easy and simple ways to put the consumer first and optimize the use of something that is taking over the branding industry completely. 

PR Daily is a Public Relations trade journal that publishes articles with tips, strategies, achievements and expert advice for all the sub-levels of the career. 

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Tommy Hilfiger- Independence Campaign

The Tommy Hilfiger Independence ad campaign is so fascinating to me because of its encouragement of diversity and inclusivity in the fashion world. The brand promotes the empowerment and expression of people of all races and abilities through the clothes they wear. This ad campaign and video grew to be very popular on twitter and social media, giving the brand good publicity as it was the first time an important fashion brand reached out to people with disabilities.