An entrepreneur and automotive enthusiast based in Manhattan, Marco Lanuto co-founded FryGuys in the East Village in 2015, one of his most notable business ventures in New York City. He drove operations at the high-growth company for over four years, growing the client base by 50 percent annually. The Manhattan business leader then founded the relevant and aptly named Potty Paper INC, a bamboo products company with a dynamic personality. In the management and go to market of this company, Marco Lanuto flexed new muscles like supply chain standup, go-to-market positioning and integrated marketing for improved customer awareness and retention, (how fun is a newsletter especially designed to be read while on the can!). Following his time as the go to market lead at TheCleani, Marco Lanuto joined Equinox as a Senior Marketing Manager. In this leadership role, he drove marketing strategies for new Equinox clubs, with an emphasis on brand alignment and growth in key local markets. While Marco has sustained his professional focus on integrated marketing and supporting emerging brands with going to market effectively, he has since drilled into his more prominent passion: the automotive industry. He is an active member of the New York City car community, attending events in the East Village and Chelsea and other areas of NYC, as well as prominent organizations such as the BMW Car Club of America. He manages a diversity of automotive interests, including car collecting, modifying cars, and attending car shows and related events. His other interests range from watch collecting to golfing, and skiing.
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