Social Media Marketing Expert

  Hi, I’m Mosarrof Hossain here Your Marketing Specialist. By Profession, I’m a Full-time Social media Marketing Specialist. I have a bachelor's Degree In Digital Marketing & Social media. I love to do also Creative. I also love those people who will take action and who want to make new inventions in Digital Market. Helping people is my passion. During this time I will help you To start an online business from zero level by using Social Media. I will help you get real organic Traffic for your Business. I also work with Creative Ideas, Because If you invent a Creative idea then the whole market is yours. But how? I will help you. Contact me by Message…  

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How to Target Audience?

6 Effective Ways to Reach Your Target Audience (Updated May 2019) GRIN also recommends: Quick Guide to Earned Media Value. ...

Define Your Target Audience. ...

Create Useful and Relevant Content. ...

Leverage Influencers. ...

Use Targeted Advertising. ...

Reach Your Target Audience on Social Media via Hashtags.

for find out more to visit; https://www.developermosarrof.com

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Start your business with Omnisend for increasing sales.

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How to Start a Business: A Step-by-Step Guide

written by: 

Joshua Stowers

Business News Daily Writer

sponsored: www.developermosarrof.com

Starting a new small business? Find out where to begin and how to achieve success.

You want to make sure you prepare thoroughly before starting a business, but realize that things will almost certainly go awry. To run a successful business, you must adapt to changing situations.

Conducting in-depth market research on your field and the demographics of your potential clientele is an important part of crafting a business plan. This involves running surveys, holding focus groups, and researching SEO and public data.

Before you start selling your product or service, you need to build up your brand and get a following of people who are ready to jump when you open your doors for business.

Talk to any entrepreneur or small business owner and you'll quickly learn that starting a business requires a lot of work. An idea doesn't become a business without effort.

Some budding entrepreneurs understand the effort necessary to create a business, but they might not be familiar with the many steps required to launch a business venture. If you're willing to put in the effort to build a business, you're going to want to know the steps needed to reach your goals.

Tasks like naming the business and creating a logo are obvious, but what about the less-heralded, equally important steps? Whether it's determining your business structure or crafting a detailed marketing strategy, the workload can quickly pile up. Rather than spinning your wheels and guessing at where to start, follow this 10-step checklist to transform your business from a lightbulb above your head to a real entity.

1. Refine your idea.

If you're thinking about starting a business, you likely already have an idea of what you want to sell, or at least the market you want to enter. Do a quick search for existing companies in your chosen industry. Learn what current brand leaders are doing and figure out how you can do it better. If you think your business can deliver something other companies don't (or deliver the same thing, only faster and cheaper), you've got a solid idea and are ready to create a business plan.

"In the words of Simon Sinek, 'always start with why,'" Glenn Gutek, CEO of Awake Consulting and Coaching, told Business News Daily. "It is good to know why you are launching your business. In this process, it may be wise to differentiate between [whether] the business serves a personal why or a marketplace why. When your why is focused on meeting a need in the marketplace, the scope of your business will always be larger than a business that is designed to serve a personal need."

Another option is to open a franchise of an established company. The concept, brand following and business model are already in place; all you need is a good location and the means to fund your operation.

Regardless of which option you choose, it's vital to understand the reasoning behind your idea. Stephanie Desaulniers, director of operations and women's business programs at Covation Center, cautions entrepreneurs from writing a business plan or brainstorming a business name before nailing down the idea's value.

"Many people think they have a great idea and jump into launching their business without thinking through who their customers will be, or why these people should want to buy from or hire them," Desaulniers said.

"Second, you need to clarify why you want to work with these customers – do you have a passion for making people's lives easier? Or enjoy creating art to bring color to their world? Identifying these answers helps clarify your mission. Third, you want to define how you will provide this value to your customers and how to communicate that value in a way that they are willing to pay."

During the ideation phase, you need to iron out the major details. If the idea isn't something you're passionate about or if there's not a market for your creation, it might be time to brainstorm other ideas.

2. Write a business plan.

Once you have your idea in place, you need to ask yourself a few important questions: What is the purpose of your business? Who are you selling to? What are your end goals? How will you finance your startup costs? These questions can be answered in a well-written business plan.

A lot of mistakes are made by new businesses rushing into things without pondering these aspects of the business. You need to find your target customer base. Who is going to buy your product or service? If you can't find evidence that there's a demand for your idea, then what would be the point?

Conduct market research.

Conducting thorough market research on your field and demographics of potential clientele is an important part of crafting a business plan. This involves conducting surveys, holding focus groups, and researching SEO and public data.

Market research helps you understand your target customer – their needs, preferences and behavior – as well as your industry and competitors. The U.S. Small Business Administration (SBA) recommends gathering demographic information to better understand opportunities and limitations within your market.

The best small businesses have products or services that are differentiated from the competition. This has a significant impact on your competitive landscape and allows you to convey unique value to potential customers. A guide to conducting market research can be found on our sister site, business.com.

Consider an exit strategy.

It's also a good idea to consider an exit strategy as you compile your business plan. Generating some idea of how you'll eventually exit the business forces you to look to the future.

"Too often, new entrepreneurs are so excited about their business and so sure everyone everywhere will be a customer that they give very little, if any, time to show the plan on leaving the business," said Josh Tolley CEO of both Tribal Holdings and Kavana.

"When you board an airplane, what is the first thing they show you? How to get off of it. When you go to a movie, what do they point out before the feature begins to play? Where the exits are. Your first week of kindergarten, they line up all the kids and teach them fire drills to exit the building. Too many times I have witnessed business leaders that don't have three or four pre-determined exit routes. This has led to lower company value and even destroyed family relationships."

A business plan helps you figure out where your company is going, how it will overcome any potential difficulties and what you need to sustain it. Check out our full guide to writing a business plan, and when you're ready to put pen to paper, these free templates can help.

[See related story: The Best Business Plan Software]

3. Assess your finances.

Starting any business has a price, so you need to determine how you're going to cover those costs. Do you have the means to fund your startup, or will you need to borrow money? If you're planning to leave your current job to focus on your business, do you have money put away to support yourself until you make a profit? It's best to find out how much your startup costs will be.

Many startups fail because they run out of money before turning a profit. It's never a bad idea to overestimate the amount of startup capital you need, as it can be a while before the business begins to bring in sustainable revenue.

Perform a break-even analysis.

One way you can determine how much money you need is to perform a break-even analysis. This is an essential element of financial planning that helps business owners determine when their company, product or service will be profitable.

The formula is simple.

Fixed Costs / (Average Price – Variable Costs) = Break-Even Point

Every entrepreneur should use this formula as a tool because it informs you about the minimum performance your business must achieve to avoid losing money. Furthermore, it helps you understand exactly where your profits come from, so you can set production goals accordingly.

Here are the three most common reasons to conduct a break-even analysis:

Determine profitability. This is generally every business owner's highest interest. Ask yourself: How much revenue do I need to generate to cover all my expenses? Which products or services turn a profit and which ones are sold at a loss?

Price a product or service. When most people think about pricing, they consider how much their product costs to create and how competitors are pricing their products. Ask yourself: What are the fixed rates, what are the variable costs, and what is the total cost? What is the cost of any physical goods and what is the cost of labor?

Analyze the data. What volumes of goods or services do you have to sell to be profitable? Ask yourself: How can I reduce my overall fixed costs? How can I reduce the variable costs per unit? How can I improve sales?

Watch your expenses.

Don't overspend when starting a business. Understand the types of purchases that make sense for your business and avoid overspending on fancy new equipment that won't help you reach your business goals.

"A lot of startups tend to spend money on unnecessary things," said Jean Paldan, founder and CEO of Rare Form New Media. "We worked with a startup that had two employees but spent a huge amount on office space that would fit 20 people. They also leased a professional high-end printer that was more suited for a team of 100 (it had keycards to track who was printing what and when). Spend as little as possible when you start and only on the things that are essential for the business to grow and be a success. Luxuries can come when you're established."  

If you need financial assistance, a commercial loan through a bank is a good starting point, although these are often difficult to secure. If you are unable to take out a bank loan, you can apply for a small business loan through the Small Business Administration (SBA) or an alternative lender. [See related story: Best Alternative Small Business Loans]

Startups requiring significant funding upfront may want to bring on an investor. Investors can provide several million dollars or more to a fledgling company, with the expectation that the backers will have a hands-on role in running your business.

Alternatively, you could launch an equity crowdfunding campaign to raise smaller amounts of money from multiple backers. Crowdfunding has helped numerous companies in recent years, and there are dozens of reliable crowdfunding platforms designed for different types of businesses.

You can learn more about each of these capital sources and more in our guide to startup finance options.

Choose the right business bank.

When choosing the right business bank, size matters. Marcus Anwar, co-founder of OhMy.Canada recommends smaller community banks because they are in tune with the local market conditions and will work with you based on your overall business profile and character.

"They're unlike big banks that look at your credit score and will be more selective to loan money to small businesses," Anwar said. "Not only that, but small banks want to build a personal relationship with you and ultimately help you if you run into problems and miss a payment. Another good thing about smaller banks is that decisions are made at the branch level, which can be much quicker than big banks where decisions are made at a higher level."

Anwar believes that when choosing a bank for your business, you should ask yourself these questions:

What is important to me?

Do I want to build a close relationship with a bank that's willing to help me in any ay possible?

Do I want to be just another bank account like big banks will view me as?

Ultimately, choosing the right bank for your business comes down to the needs of your business. Writing down your banking needs can help narrow your focus to what you should be looking for. Schedule meetings with various banks and ask questions about how they work with small businesses to find the best bank for your business. [See related story: Business Bank Account Checklist: Documents You'll Need]

Editor's note: Looking for a small business loan? Fill out the questionnaire below to have our vendor partners contact you about your needs.

4. Determine your legal business structure.

Before you can register your company, you need to decide what kind of entity it is. Your business structure legally affects everything from how you file your taxes to your personal liability if something goes wrong.

If you own the business entirely by yourself and plan to be responsible for all debts and obligations, you can register for a sole proprietorship. Be warned that this route can directly affect your personal credit.

Alternatively, a partnership, as its name implies, means that two or more people are held personally liable as business owners. You don't have to go it alone if you can find a business partner with complementary skills to your own. It's usually a good idea to add someone into the mix to help your business flourish.

If you want to separate your personal liability from your company's liability, you may want to consider forming one of several types of corporations. This makes a business a separate entity apart from its owners, and, therefore, corporations can own property, assume liability, pay taxes, enter contracts, sue and be sued like any other individual.

One of the most common structures for small businesses, however, is the limited liability corporation. This hybrid structure has the legal protections of a corporation while allowing for the tax benefits of a partnership.

"Corporations, especially C-corporations, are especially suitable for new businesses that plan on 'going public' or seeking funding from venture capitalists in the near future," said Deryck Jordan, managing attorney at Jordan Counsel.  

Ultimately, it is up to you to determine which type of entity is best for your current needs and future business goals. It's important to learn about the various legal business structures that are available.  If you're struggling to make up your mind, it's not a bad idea to discuss the decision with a business or legal adviser.

5. Register with the government and IRS.

To become an officially recognized business entity, you must register with the government. Corporations will need an "articles of incorporation" document, which includes your business name, business purpose, corporate structure, stock details and other information about your company.

Otherwise, you will need to register your business name, which can be your legal name, a fictitious "doing business as" (DBA) name (if you are the sole proprietor), or the name you've come up with for your company. You may also want to take steps to trademark your business name for extra legal protection.

Most states require that you get a DBA. If you're in a general partnership or a proprietorship operating under a fictitious name, you may need to apply for a DBA certificate. It's best to contact or visit your local county clerk's office and ask about specific requirements and fees. Generally, there is a registration fee involved.

After you register your business, you may need to get an Employer Identification Number (EIN) from the IRS. While this is not required for sole proprietorships with no employees, you may want to apply for one anyway to keep your personal and business taxes separate, or simply to save yourself the trouble later if you decide to hire someone. The IRS has provided a checklist to determine whether you will require an EIN to run your business. If you do need an EIN, you can register online for free.

You also will need to file certain forms to fulfill your federal and state income tax obligations. The forms you need are determined by your business structure. A complete list of the forms each type of entity will need can be found on SBA's website. You will need to check your state's website for information on state-specific and local tax obligations.

"You might be tempted to wing it with a PayPal account and social media platform, but if you start with a proper foundation, your business will have fewer hiccups to worry about in the long run," said Natalie Pierre-Louis, an attorney with NPL Consulting.

Obtain all required licenses and permits.

Some businesses may also require federal, state or local licenses and permits to operate. The best place to obtain a business license is at your local city hall. You can then use the SBA's database to search for licensing requirements by state and business type.

Businesses and independent contractors in certain trades are required to carry professional licenses. One example of a professional business license is a commercial driver's license (CDL). Individuals with a CDL are allowed to operate certain types of vehicles, such as buses, tank trucks and tractor-trailers. A CDL is divided into three classes: Class A, Class B and Class C.

You should also check with your city and state to find out if you need a seller's permit that authorizes your business to collect sales tax from your customers. A seller's permit goes by numerous names, including resale permit, resell permit, permit license, reseller permit, resale ID, state tax ID number, reseller number, reseller license permit or certificate of authority.

It's important to note that these requirements and names vary from state to state. You can register for a seller's permit through the state government website of the state(s) you're doing business in.

Jordan says that not all businesses need to collect sales tax (or obtain a seller's permit). "For example, New York sales tax generally is not required for the sale of most services (such as professional services, education, and capital improvements to real estate), medicine or food for home consumption," Jordan said. "So, for example, if your business only sells medicine, you do not need a New York seller's permit. But New York sales tax must be collected in conjunction with the sale of new tangible personal goods, utilities, telephone service, hotel stays, and food and beverages (in restaurants)."

6. Purchase an insurance policy.

It might slip your mind as something you'll "get around to" eventually, but purchasing the right insurance for your business is an important step that should happen before you officially launch. Dealing with incidents such as property damage, theft or even a customer lawsuit can be costly, and you need to be sure that you're properly protected.

If your business will have employees, you will, at a minimum, need to purchase workers' compensation and unemployment insurance. You may also need other types of coverage depending on your location and industry, but most small businesses are advised to purchase general liability (GL) insurance, or a business owner's policy. GL covers property damage, bodily injury and personal injury to yourself or a third party.

If your business provides a service, you may also want to consider professional liability insurance. It covers you if you do something wrong or neglect to do something you should have done while operating your business. Learn more about the types of insurance policies your business might need.

7. Build your team.

Unless you're planning to be your only employee, you're going to need to hire a great team to get your company off the ground. Joe Zawadzki, CEO and founder of MediaMath, said entrepreneurs need to give the "people" element of their businesses the same attention they give their products.

"Your product is built by people," Zawadski said. "Identifying your founding team, understanding what gaps exist, and [determining] how and when you will address them should be top priority. Figuring out how the team will work together ... is equally important. Defining roles and responsibility, division of labor, how to give feedback or how to work together when not everyone is in the same room will save you a lot of headaches down the line."

8. Choose your vendors.

Running a business can be overwhelming, and you and your team probably aren't going to be able to do it all on your own. That's where third-party vendors come in. Companies in every industry from HR to business phone systems exist to partner with you and help you run your business better.

When you're searching for B2B partners, you'll have to choose carefully. These companies will have access to vital and potentially sensitive business data, so it's critical to find someone you can trust. In our guide to choosing business partners, our expert sources recommend asking potential vendors about their experience in your industry, their track record with existing clients and what kind of growth they've helped other clients achieve.

Business News Daily offers reviews of the best vendors across a wide range of B2B product and service categories. Visit our Find a Solution section to find our recommendations.

9. Brand yourself and advertise.

Before you start selling your product or service, you need to build up your brand and get a following of people ready to jump when you open your literal or figurative doors for business.

Create a logo that can help people easily identify your brand, and be consistent in using it across all of your platforms, including your all-important company website. Use social media to spread the word about your new business, perhaps as a promotional tool to offer coupons and discounts to followers once you launch. [See related review: Best Email Marketing Software and Services for 2020]

Be sure to also keep these digital assets up to date with relevant, interesting content about your business and industry. According to Ruthann Bowen, client relations specialist at EastCamp Creative, too many startups have the wrong mindset about their websites.

"The issue is they see their website as a cost, not an investment," Bowen said. "In today's digital age that's a huge mistake. The small business owners who understand how critical it is to have a great online presence will have a leg up on starting out strong."  

Creating a marketing plan that goes beyond your launch is essential to building a clientele by continually getting the word out about your business. This process, especially in the beginning, is just as important as providing a quality product or service.

Ask customers to opt-in to your marketing communications.  

As you build your brand, ask your customers and potential customers for permission to communicate with them. The easiest way to do this is by using opt-in forms. These are "forms of consent" given by web users, authorizing you to contact them with further information about your business, according to Dan Edmonson, founder and CEO of Dronegenuity.

"These types of forms usually pertain to email communication and are often used in e-commerce to request permission to send newsletters, marketing material, product sales, etc. to customers," Edmonson said. "Folks get so many throwaway emails and other messages these days, that by getting them to opt-in to your services in a transparent way, you begin to build trust with your customers."

Opt-in forms are a great starting point for building trust and respect with potential customers. However, it's important to know that these forms are required by law. The CAN-SPAM Act of 2003 sets requirements for commercial email by the Federal Trade Commission. This law doesn't just apply to bulk email, it covers all commercial messages in which the law defines as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service." Each email in violation of this law is subject to fines of more than $40,000.

10. Grow your business.

Your launch and first sales are only the beginning of your task as an entrepreneur. To make a profit and stay afloat, you always need to be growing your business. It's going to take time and effort, but you'll get out of your business what you put into it.

Collaborating with more established brands in your industry is a great way to achieve growth. Reach out to other companies or even and ask for some promotion in exchange for a free product sample or service. Partner with a charity organization, and volunteer some of your time or products to get your name out there. To grow your business quickly, check out our business growth tips.

While these tips will help launch your business and get you set to grow, there's never a perfect plan. You want to make sure you prepare thoroughly for starting a business, but things will almost certainly go awry. To run a successful business, you must adapt to changing situations.

"Be prepared to adjust," said Stephanie Murray, CEO and founder of Fiddlestix Candy Co. "There's a saying in the military that 'no plan survives the first contact,' meaning that you can have the best plan in the world, but as soon as it's in action, things change, and you have to be ready and willing to adapt and problem-solve quickly. As an entrepreneur, your value lies in solving problems whether that is your product or service solving problems for other people or you solving problems within your organization."

[marketing-expert24]

What are the challenges e-commerce companies face?

1) An absence of online identity verification

By: www.developermosarrof.com

When a visitor goes to an e-commerce website and signs up, the portal is unaware of the customer, bar the information they entered. Whether the customer information is genuine or not remains questionable. Cash-On-Delivery (COD) purchases using an invalid or fake phone numbers or addresses can lead to huge revenue losses.

So how can this be solved?

By taking the proper steps to verify the customer’s information.

First of all, look out for signs of suspicious activity. This could take the form of particularly high value or large orders, Identify fake phone numbers and email addresses, check whether zip codes match with the state/city. Send a verification link when a customer signs up, via text message or email, to validate the customer is genuine. With COD purchases, an automated call could even dial out to the customer, asking them to validate the delivery address.

2) Delivering an omnichannel customer experience

In today's world, customers can reach out through any number of touch-points. They may visit your website, contact your agent, leave a message on your social media page, shop from your store or contact you through a live chat or a messaging platform.

According to ecomdash, “Any business that isn’t moving toward an omnichannel retailing strategy will likely be left behind by its online savvy competitors.”

So how can this be addressed?

Make sure to equip your team with the right technology.

Up to date, visual engagement tools enable your organization to serve customers across all touchpoints, channels, and journeys.

Identify the key channels.

Find out which channels are most important to your customers. Customer support staff should contact customers via their preferred channels, phone, email, live chat, video call, online help centers or in-app messaging. Integrate and optimize those channels, adding personalized messages and offering one-to-one interaction with live chat or video calling.

Maintain the context.

Direct the conversations based on a user’s previous response. Keep a track of customer conversations using parameters like user profile. This way, you can always respond contextually, irrespective of the channels they used.

Looking for ways to engage your customers and offer consistent support across digital channels? Request a demo to see how Acquire's platform can help you.

3) Competitor Analysis

“You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.” – Steve Jobs

In a competitive environment, others will offer the same products and services as you. Unless you have a strategy to differentiates yourself, it is difficult to survive.

So how can this be mitigated against?

Conduct thorough research into competitors.

Place emphasis on developing a strategy enabling you to shine brighter than your competitors. Use social media platforms and blogs for promoting products. Invest in promotional offers to help create more web presence and therefore more customers.

“Businesses with customer loyalty programs, on average, are 88% more profitable than those who do not.”

Carry out research, find which products are more in demand. Remove outdated items. Customer services that go above and beyond provide a route to staying ahead of your competitors.

4) Stuck in at the old-school way of approach to selling

The reason many e-commerce companies find online selling so difficult is that they are, ironically, stuck in the past. Most of them lack the necessary insight into customer behavior and buying patterns, data which can help them thrive in the current e-commerce environment.

So how can this data be leveraged?

Offer products in prominent marketplaces like Amazon, eBay, etc.

These e-commerce sites already have an existing network of buyers so pitching and branding your product becomes relatively easy.

Segment visitors. -

Visitor segmentation allows e-commerce companies to identify and communicate with visitors based on their customer journey, past conversations, geographical location, browsing behavior, referral page, and much more.

In turn, e-commerce companies can anticipate customer needs, offering them a personalized service, such as  ( free delivery or promo codes ), creating a more efficient stream of conversions.

5) Shopping cart abandonment

Shopping cart abandonment is a huge issue. Even e-commerce giants are not immune to this problem.

For instance, when brick and mortar heavyweight Nordstrom started an e-commerce portal, they witnessed big losses from abandoned carts. The tedious and bug-filled checkout process was causing customers to flee in their droves.

Nordstrom had to come up with a new checkout design, turning it into a two-step process.

So how can this be addressed?

Consider redesigning your shopping cart, making sure there are no bugs or an unnecessarily long and frustrating form filling process.

live chat solutions reduce shopping cart abandonment instances. Combining this with features such as visitor segmentation, it is possible to proactively reach out to customers during key stages of their journey, providing the opportunity to engage with customers who would otherwise drop out without purchasing. Visual tools can help address customer queries during the checkout process.

6) Maintaining customer loyalty

Even with the best-designed website out there, without customer trust and loyalty, the business is bound to struggle.

Creating new customers and then maintaining them requires a massive effort. One of the reasons e-commerce companies in particular face a challenge in building customer trust and loyalty is the seller and buyer don’t know each other. Nor can they see each other. Thus, the customer is robbed of the senses they would normally rely on in face to face transactions. This can only be made up for through time and effort. Across multiple transactions, eventually, the company can build this trust and loyalty.

So how can this be harnessed?

“Customer service is what you and your organization provide. Customer loyalty is the result of the service.” – Shep Hyken

You must make sure the customer is satisfied with the whole process, from ordering online to shipping. Plenty of online retailers may be selling the same product, so you must identify competitive advantage and nurture your customer service accordingly.

Increase trust with visitors by:

Displaying your address, phone number, pictures of staff, customer testimonials, and credibility badges on your website.

Add a live chat option to the website.

Create blogs, they help build trust. Make customer service a priority over profit. Remember, it’s easier to maintain an existing customer than to find a new one.

Create loyalty programs. The points can’t be transferred to other companies, so the customer will have to purchase from you.

7) The headache of product return and refund

A survey by comScore and UPS, showed 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers offering hassle-free returns. e-consumers are clearly conscious of return and refund policies.

When a product is returned, whether due to a dissatisfied customer or damaged product, the business suffers a heavy loss in shipment and reputation. Logistic and shipping costs have always been problematic to e-commerce sellers delivering their product for free.

How can this be taken into account?

Return and refund are also part of great customer service, .

It would be a big mistake to forget that. The best thing you can do is build a strong returns policy. Consider the following when designing it:

Be transparent. Never hide your policy.

Use plain English, understandable to everyone. Not all your customers will be clued up with the terminology.

Try avoiding phrases like, “you must” ‘’and “you are required”, which may seem harsh and put off potential customers.

Outline what they can expect from you. Provide different options for payments and shipping.

Educate staff about your return policy, so they can assist customers effectively.

Be prepared to face the cost of your mistakes. If the product is shipped wrong, take extra effort to keep the customer happy.

8) The struggle of competing on price and shipping

Online merchants frequently compete on price. Plenty of sellers list the same products on their sites, but the prices may be different. They are vying to increase their market share by selling the product.

Price competition particularly affects small e-commerce businesses, as mid-sized and large competitors can often offer products for less. Combine this with free shipping, and smaller companies simply can’t afford to compete on price.

Online sellers like Amazon and Walmart generally have shipping amenities distributed across the country. Their warehouses allow orders to be shipped from the closest facility. Approximately 60% of orders come from the same area as the customer. As they are shipped from nearby warehouses, the cost of distribution decreases and the order arrives in a day or two.

Ultimately every online shopper expects free and fast shipping. And all that at a low price.

how can this be combatted?

To survive in a competitive market, e-commerce companies need to distribute their inventory to fulfillment warehouses, become extremely resourceful shippers, or find some unique products to minimize this problem. Ultimately every online shopper expects free and fast shipping at the lowest price.  

9) Competing against retailers and manufacturers

Many online stores bulk buy products wholesale from manufacturers or distributors, selling them with retail online. This is the basic business model for online stores.

Unfortunately, due in part to e-commerce's low barrier to entry, product manufacturers and retailers start selling directly to consumers.

The same company that sells your products may also be your competitor. For example, ABC Garments sells to not just your online marketplace, but also directly to consumers on its website. Even some of the manufacturers create distributors, making the scenario worse.

So how can this be solved?

Stopping manufacturers selling products directly to customers may not be possible, but there are a few tactics to minimize the problem.

Give priority to manufacturers less likely to sell directly to customers.

Offer the product at a lower price or with additional benefits to increase sales.

Restrict the manufacturer from selling the product directly to customers by setting this out in the contract. It will be not possible for every manufacturer, but you can work with smaller manufacturers.

10) A problem of data security

Security issues can lead to nightmare scenarios. Fraudsters post spam and attack the web host server, infecting the websites with viruses. They can potentially gain access to confidential data about your customer’s phone numbers, card details, etc.

So how can this situation be avoided?

Manage your own servers.

Do not use common FTP to transfer files, as they are “Overall the web is sloppy, but an online store can’t afford to be.” -Paul Graham, YC

If the consumer wants anything, they will first start searching on the internet when a consumer wants something, their first port of call is the internet. Although eCommerce E-commerce transactions have increased grown at a crazy pace at an incredible rate since its birth, the competition to place your product on the top and to make a steady sale has also increased and so has the competition to make the best use of it.

The last word:

Surviving in the E-commerce competition, which is no less than is war. Surviving it requires outstanding strategies. If you don't want to struggle, then give extra place efforts on you into every aspect of the business. You must be prepared for challenges and strive for growth at every stage of your business., and ultimately, this will provide you with the best possible chance it will have a better chance to bloom flourish.

If any developer copies files in an open Wi-Fi network, passwords and other confidential data can be stolen. By constantly updating the shopping cart, you can minimize the risk of stolen data. Most content management systems store their data in the database. Developers should take backups at regular intervals retrieving the data if stolen.

And remember…

The e-commerce industry is at war. Surviving it requires outstanding strategies to solve the common ecommerce problems. Place effort into every aspect of the business. Be prepared for challenges and strive for growth at every stage of your business. Ultimately, this will provide you with the best possible chance to flouris.

[marketing-expert24]

must need element for starting any business!

10 Crucial elements with business potential energy

In my opinion, here are 10 most crucial business elements that have business potential energy. After you read them you can immediately start thinking about possible improvements and wait to see how the results you achieve bring exponential success.

1. Business Idea

Everything in business starts with a business idea. It is the first potential energy of your new business. One thing that you must remember is that next business element – the business plan can convert this potential stored inside business ideas into the successful business. You can read more about business ideas here.

2. Business plan

I choose a business plan as a second crucial business element with business potential energy because in the same time it is converter of business potential energy of the business ideas into successful business. Also business plan has its own potential energy that can bring business development for your business. With a good business plan and accomplishment of everything that is planning you will increase your overall business potential energy

. 3. Your entrepreneurial knowledge

You entrepreneurial knowledge is something that always can bring fresh business potential energy into your business. However, the knowledge as a source of potential energy can be exhausted. You must continually bring into yourself new knowledge in order to be able to respond to the new business environment.

4. Products and services

Every business sells some types of products or services. If you sell something that can satisfy your customer’s needs, then your products and services will have larger business potential energy. However, if your products or services don’t satisfy customer’s needs, then business potential energy will be 0. If the quality of your products or services is excellent, then your potential energy will be bigger.

5. Inventory

The inventory is something that can spend your potential energy into your cash as one of the business elements with business potential energy. But, on another side inventory has potential energy stored in the products that are in inventory and bring security for constant sales quantity. If you want to increase your business potential energy stored in your inventory and in the same time to decrease spending of energy stored in the cash, you must find the optimal level of inventory. You can use ABC analysis or 80/20 rule for this purpose.

6. Cash

Cash is one of the most important business elements that has stored potential energy. With cash, you can increase business potential energy on other business elements as knowledge, products and services, marketing, sales team and so on. If you don’t have cash, your potential energy will be at the lowest possible levels.

7. Marketing

Marketing is one of the business elements that can bring fresh business potential energy into your business through bringing more customers. With bigger business potential energy in the marketing you can bring more sales that will increase the potential energy into your sales team and cash.

8. Sales team

Members of your sales team are in direct contact with your customers. How much is bigger your business potential energy stored in your sales team, the greater will be income that will bring cash into your business.

9. Prices

Another important business element with business potential energy are the prices of your products and services. If you don’t set your prices to cover all cost and bring profit, your potential energy will be at a lowest possible level. You can read more about pricing at lowering prices as a bad strategy and 10 steps to improve your prices.

10. Location

As a 10th business element with potential energy is your business location. The traffic volume and sales will depend on your location if your business is a retail store. However, also, transportation cost for production businesses will have some effect on the whole business potential energy.

What’s next related with business potential energy and these elements?

You can simply start with:

Thinking about potential energy in these business elements of your business.

Find at least one possible improvement for all of them.

Implement improvements.

Start over again with the same process.

The success will not be lost!

I want to know about business secret knowledge, 

But how?

[marketing-expert24]

Why Business are Important?

Business is extremely important to a country's economy because businesses provide both goods and services and jobs. ... Businesses are also the means by which many people get their jobs. Businesses create job opportunities because they need people to produce and sell their goods and services to consumers.