All about marketing in sport

This tumblr will be THE PLACE TO BE for the fans of sports marketing out there !

[marketingandsports]

Adidas Springblade...A new era in the running world

The german manufacturer revealed it's latest running shoes, the Springblade

The Adidas Innovation Team (AIT) spent six years developing the Springblade and testing different materials to determine which ones would provide the greatest durability and energy efficiency. In total, each Springblade shoe has 16 blades on the bottom, all set so they quickly compress and release energy. They're also angled to give a runner greater forward momentum, unlike most running shoes which tend to spring back in a vertical direction.

The Adidas Springblade shoes are set to hit store shelves starting August 1st at a price of US$180.

I am more of a Nike running shoes fan ( I love the Nike free trainer 5.0), but I have to admit that I like the unconventional design of this shoe, and I will definitely try it out for a run. What are you thoughts on this shoe ?

[marketingandsports]

The New York Cosmos signs a partnership deal with Fly Emirates

Remember the New York City Football Club...Well you have to know that in fact, there is an other team competing in the big apple apart from the New York RedBulls. The New York Cosmos joined the new second-tier incarnation of the North American Soccer League in 2012, and are scheduled to play in starting in 2013. With the opening game a few days away, the team announced that Emirates Airline has agreed to a sponsorship deal to become the jersey-front sponsor of the club.

It sure is a good thing for the New York Cosmos, because they get a well-known internationally sponsor, as well as for Fly Emirates for his implantation in North America.

[marketingandsports]

New Nike Hypervenom boots

The american sportswear manufacturer have released it's newest soccer boots on the may 27th. The marketing campaign surrounding the launch has utilized multiple stars from the soccer world. What is interesting here, it's the fact that Nike did not use Cristiano Ronaldo throughout all the campaign. Instead, Nike, have opted to use Neymar as the main ambassador for the Hypervenom, which is a great choice as the brazilian has been transfered to Barcelona F.C lately. It will help, for sure, to create a buzz around the boots. It all started with this video :

[marketingandsports]

The 2013 NBA finals promos

The NBA released it's two spots from the campaign "A champion will rise" which promote the upcoming NBA finals.

[marketingandsports]

New York City Football Club

“We proudly welcome two of the most prestigious professional global sports organizations to Major League Soccer(...)This is a transformational development that will elevate the league to new heights in this country. The New York area is home to more than 19 million people, and we look forward to an intense crosstown rivalry between New York City Football Club and the New York Red Bulls that will captivate this great city.”said MLS Commissioner Don Garber. Manchester City will be the majority owner of the new Club. As an investor, the Yankees will be an active member of the ownership group. What do you think about this collaboration ?

[marketingandsports]

Roger Federer takes over a fly !

The Nike ambassador stars in a new commercial for the lightweight Free Trainer 5.0. What is interesting in it, is that Nike takes Roger Federer outside his usual tennis setting to promote it's easily bendable trainers.

What do you think of his skills at squishing fly ?

[marketingandsports]

#QuickAintFair by Adidas Baskteball

Adidas just a few days ago launched a commercial to promote the Crazyquick basketball shoe. Narrated by rapper A$AP Rocky and featuring his song Goldie, the spot captures the mesmerizing , quick moves of John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers)

[marketingandsports]

Bayern Munich new home shirt

Just like Chelsea did in collaboration with Adidas, Bayern Munich launched a teaser for its upcoming new home shirt.

They want to bring up some good memories !

[marketingandsports]

Barcelona away shirt for the 2013-2014 season

Here is what the shirt will look like

The red and yellow stripes symbolize the catalan colors.

[marketingandsports]

Red Bull presents : Motion to light

Red Bull in collaboration with Snap! Orlando presents Motion to light. It's a very nice project which mix sports with art and technology.

[marketingandsports]

Paris Saint Germain new logo

As of the next season Paris Saint Germain will be using this new logo, which symbolize it's new idendity.

[marketingandsports]

It's blue. What else matters ?

Adidas just revealed the teaser for the 2013-2014 Chelsea home shirt.

What is interesting in this marketing campaign is that fans can pre-order their shirt, even though they haven't seen it yet. After all, why not, It's blue. What else matters ?

[marketingandsports]

[marketingandsports]

Heineken, the well-known dutch beer, longtime sponsor of the UEFA champions league, just revealed it's last commercial from the Road to the Final campaign. It was first aired during the half-time of both Paris Saint Germain-Barcerlona and Bayern Munich-Juventus Turin. The man (Dominic Greensmith, drummer of Reef), get through all the obstacles to be on time for the kick-off of the Final game at Wembley (The final will be held there this year). There is a shorter version as well

[marketingandsports]

Nike SB launch the Koston 2 !

This commercial feature some Nike spokespersons such as Tiger Woods, Neymar, Kyrie Irving as well as Nike SB sponsored skateboarder Sean Malto, Paul Rodriguez and Ishod Wair.

This shoe was made in collaboration with Erick Koston to celebrate his 20 years as a professional skateboarder !