Mark's Musings

"Age ain't nothing but mind over matter. If you don't mind, it don't matter." - Satchel Paige

[markstatonphd]

"We're so lame!" - Homer Simpson

[matthew-gross-blog]

The modern laptop has 4 million times the memory of the first personal computer from the 1960s and the computing power continues to increase and spread to smaller devices. In 2013, the world is dominated by the computer and a rudimentary knowledge of webpages and how they work is the bare...

[markstatonphd]

I liked his angle on empathy. The world needs more of it.

[markstatonphd]

Here's the diagram  @Andrewdumont shared with us today.

[140proof-blog]

Now that we have introduced the concept of the interest graph and why it’s the ultimate recommendation engine for brands and technologists, we’ll explain the basics of what the interest graph is and how it’s mapped and analyzed to offer relevance to businesses.

What Is the Interest Graph?

[140proof-blog]

Why are tech industry titans so bullish on the concept of the interest graph? And why are CEOs, venture capitalists, and industry experts predicting big things for the company that can capture it?

The Basics

The fact that you follow Snoop Lion on Twitter and like Starbucks on Facebook...

[krohn02]

Here’s an awesome quick ad made by my roommate that expresses the wonderful campus and community that us Western students call home! 

[markstatonphd]

Very well done. I must have missed the clips of the fantastic classroom experience generally and the amazing Digital Marketing classes specifically.

[markstatonphd]

Content Marketing - B2B and B2C

Tomorrow we are going to discuss several readings about the importance of Content Marketing. This is related to our SEO conversation with @WrightDamien in that the best way to market to people today is by making them want to be marketed to, by creating compelling content that your customers will want to consume.

We have a couple of white papers from Scribe, a subsidiary of Copyblogger that take a real B2B approach to content marketing. Also, I am interested in how content is marketed on the web today, especially now that information has become essentially a commodity. That's why we are going to discuss the Huffington Post and Bleacher Report.

Finally, we are going to talk about Traffic Reports on Google Analytics. I'm sure you can't wait.

[markstatonphd]

Two great tastes that taste great together!

[monicamarchak]

Thank you Chris Chapman! This was my favorite slide of the day!

[markstatonphd]

I really love the first one, "Ship and Iterate". I think that's great advice for me, because I'm often guilty of "analysis paralysis". You are so much better off just getting something out there, seeing what others think, and then improving.

[markstatonphd]

My son is a better skier than I am.

[markstatonphd]

I believe in The Truth

[markstatonphd]

A New Year a New Blog

So, students what do you have to look forward to as you get older? It's Friday night, and I am sitting on my couch learning about Google Analytics. Bet none of you are doing anything remotely as interesting as this!