MartaCaetanoDias @martacaetanodias - Tumblr Blog

THE DAILY OBSESSIONS

THE DAILY OBSESSION

About luxury...

"It is always better to sell one piece less to a store and to be sold out than to sell one piece extra and to go on sale. Because once you go on sale, there's no going back... Because if something goes on sale, it means it was overproduced."

"Luxury was always something that was scarce. Today, I don't consider Louis Vuitton to be a luxury brand - yes, the quality is luxury, but if you can go to the store and get whatever you want, it's not luxury," he explained. "For us, the important thing is that we don't restock and once you come to the showroom, it's the only chance you're going to have to place an order. Once it's sold out, it's sold out. We had hoodies from the first season that sold out super quickly and we had thousands of requests to make the hoodies again. If we were to, we would probably be able to make a million in a day. It's out of respect to the people that bought them first that we don't."Guram Gvasalia

#guram gvasalia #luxury #fashion