How to Generate Leads Through LinkedIn for your Business
We all use LinkedIn to connect professionally with other people. Over a period last couple of years this platform has seen an unprecedented increase in its membership. Its membership stands at a whopping 467 million as of November 2016. Provided these huge numbers and the fact that it offers various services; it becomes quite obvious that LinkedIn can be a great platform for you to generate leads for your business.
So here we will see in what ways you can utilize this platform to get the most of it when it comes to generating leads for your business.
Make a Proper Intro of Yourself – One of the things that you need to do is to complete your profile and keep it updated. An updated profile should have a professional looking picture and proper title. For example; if you are into marketing you got to be very clear what’s your forte in that field.
Have an Impressive Summary – This part is often neglected by people. But you got to believe that this is something that can really brighten your prospects of getting good amount of leads. There are number of examples available on the internet of how a proper LinkedIn summary should look like. Choose anyone and work it out.
Be an Active Member – This doesn’t mean that you have to jump into everything on LinkedIn. It implies you got to be selective and accurate in choosing relevant groups to be a part of and updating your status, sharing business-related things, etc. Soon people will start relying on your answers/comments and you would have a distinct standing among them. You never know when you can stumble upon a prospective lead during the course of those healthy discussions. A word of caution! Never indulge in unnecessary conversation that has become an argument. This will hurt your image that you have built with dedication on LinkedIn.
Have your own Group – Well, having your own niche group can get you leads as well as lots of new contacts. Also, make sure that you are adding the ‘right’ people into your group as having just anyone in a group won’t serve your purpose. For example; if you are into e-commerce then having people from e-commerce field will be an excellent and productive idea.
Create a Convincing Message – As they say the first impression is the last one, your first interaction on LinkedIn means a lot to your prospects of generating leads. You must have a convincing not necessarily a pitching (first) message for people whom you are contacting via LinkedIn. It must be clear and concise at the same time must be understandable to your prospective leads.
Publish Articles Related to Your Business Area – You may not have thought about it so seriously but having a quality LinkedIn article can boost your chances of generating leads to a great level. Having an informative article on LinkedIn makes you searchable on Google/Bing results. Yes, LinkedIn articles have the potential to come on the top on SERPs. So, keep writing and sharing about your business domain.
Other than the above-mentioned ones there are few more things you can do to generate leads through your LinkedIn profile. Keep checking the analytics; see who has viewed your profile and where do you rank among your connections. This will help you making strategy for your LinkedIn profile. Use the “Advanced Search” feature to get filtered results for your queries. It will help you get the best results from LinkedIn. Don’t forget to connect your LinkedIn account with Twitter; as you may not get a chance to share each and everything on LinkedIn separately.
Last but not least, don’t stop trying. Lead generation is a process that may take long time but the results will be fruitful once you get them. On this note, we finish our article on lead generation through LinkedIn for your business.
