Mary Cahalane @mcahalane - Tumblr Blog

A fundraising appeal that doesn't get read doesn't work. If you want a better fundraising appeal, keep it simple.

Attention. Your organization needs it. But how are you attracting it? Here's how you can use details to bring donors closer to your cause.

Boost Your Year-End Fundraising: 4 Financial Management Tips

As the year winds down, nonprofits enter one of the most important fundraising windows on the calendar. December alone accounts for nearly 30% of annual giving. Many donors make their most significant gifts during the final weeks of the year. This timing is often driven by holiday generosity and tax planning as donors aim to maximize their charitable deductions before the fiscal year…

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#financial management #year-end fundraising

Donor retention boosts sustainability, reduces costs, and builds a strong support base for your nonprofit.

4 Best Practices for Increasing Nonprofit Donor Retention

When donors continue giving to your nonprofit year after year, it lays the foundation for sustainable growth and long-term impact. In addition to the more stable, reliable funding that longtime supporters can provide, retention is much more cost-effective than acquisition. Nonprofits often spend up to $1.50 per dollar raised to acquire a new donor. But it usually only costs $0.20 per dollar…

Fundraisers often think about gifts. Most often, the gifts we hope our organizations will receive. But have you considered the gift you give?

Please fix your thank you letters. One of my best fundraising ideas was learning to write great thank you letters. You can too!

10 reasons your newsletter could raise more money. Is your donor newsletter performing as well as it should? If not, here's how to fix that.

5 Ways to Center Donors In Your Marketing Strategy

As the years go by, donors’ expectations evolve. For nonprofits looking to connect with their audiences in 2025, this means tailoring your outreach experience to their expectations and centering them in your marketing strategy. But how can your nonprofit speak to every individual donor? Nonprofits use individualized strategies for forging relationships with major donors. But it’s all too common…

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#donor care #marketing communications

How to Create a Seamless Supporter Journey (and Build Loyal Donors for Life)

As fundraisers, we work hard to find and recruit new donors to our causes. But do you ever feel like your supporters are slipping away after their first gift? There could be a whole host of reasons for this. From a supporter not feeling properly thanked, to a lack of charity brand recall (“I loved that campaign, but what was the name of the charity again?”). By creating a supporter journey, we…

#donor relationships #donor retention

If you want to inspire donors to give, depend on emotional copywriting. Here's why emotions are so important.

Introverts can be great fundraisers. Here's how you can use your natural strengths to build genuine donor relationships.

How hard are you making it to give? If your fundraising results aren't what you hope for, maybe you're making it too hard.

Fundraising metrics help nonprofits evaluate their efforts and improve their success. Learn what metrics to track in this guide!

10 Metrics to Track Your Fundraising Campaign Success

Measure your fundraising to succeed. Nonprofits often follow rules regarding fundraising appeals to maximize their success. For example, industry experts will tell you that personalization is key to stewarding donor relationships. And storytelling is a surefire way to tug at your audience’s heartstrings. However, the most reliable source of information about what works for your nonprofit’s…

#Fundraising #Fundraising metrics

Generic communications don't drive donors to act. They definitely don't drive donor loyalty. Can you donor say yes, you're talking to her?

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Mary Cahalane