Disneyโs โEncantoโ features a musclebound character in Luisa, a young woman granted the gift of super strength. Since even before the movieโs release, Luisa has been a popular character.
Ironic, seeing as how character modeler, Dylan Ekren had to fight to keep Luisa as big and bulky as she is. Disney must have been nervous about it, obviously. Who could blame them? I remember Moana catching some flack for not being the typical rakish Disney princess. Luisa being a beefcake was a risk.
And apparently itโs a risk thatโs paid off. Her merchandise is outselling the likes of her sister, Isabella, a character meant to look like the typical Disney princess.
It may have to do with how Luisa is written. Despite being really strong, sheโs really insecure about her usefulness to her family. She feels pressure to be the rock for everyone. If she canโt, what good is she? While her arc does trail off, itโs still an issue audiences can identify with.
I think thatโs what companies fail to realize. Audiences are willing to accept all kinds of characters so long as theyโre well-written. Sister company, Pixar has made a killing producing movies about bugs, toys, and even monsters. Let me tell ya - beefy women ainโt that much of a stretch.
Could Luisaโs popularity be a sign that the general public is ready for more Hulk-sized women? Maybe. But, more importantly, itโs a sign that studios shouldnโt worry so much about a characterโs looks. Great writing is great writing, and people underestimate how powerful that is.ย
So, my creative friends, keep writing those stories. Keep drawing those amazonian beauties. Keep fighting for your weirdest fantasies. Because, sooner or later, there will be a revolution. And, hopefully, it will be televised.
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