Brief revised.
My client Caritas is an organisation focused at bringing awareness and help to those affected by poverty. It achieves this by getting intermediate to secondary aged involved in a four challenge event, over a 24 hour period. The Caritas Challenge will take place the weekend of 11th-13th April 2014. I am making a 40-60 stop animation clip suitable for media distribution, a logo and a slogan which encourages participation in the challenges. I have chosen to do the might k's challenge, in this challenge participants will walk, run, bike, swim or play sports for 24 hours in recognition for those who have to journey to get basic nessesities of life. I will be keeping it plain and simple to get the message across. I want to use a cartoon character to be more enjoyable to watch, also to engage the target audiences attention.








