Critique for Praveer Srivastava
Praveer’s stop motion concept is very original and the underlying intentions he intends for his audience to understand, is deeper than what is perceived on the surface.
His idea to encourage teenagers to participate is by showcasing lots of university students writing what they would give up for 24 hours on a Post it note and sticking it on a white board. The final outcome will be that the post it notes will fill a whole wall before forming the shape of the Caritas Logo. His idea of using the interaction of people is very engaging and quite possibly it will be what captures his target audience’s interest. Teenagers who watch will feel more motivated and compelled to participate in the Caritas Challenge because there are many others participating too. Appealing and catering to the mindset of the intended audience is very important, and I believe Praveer has done particularly well on this aspect.
His idea to showcase most of his stop motion in black and white, only revealing the colour in the end, is a very risky concept as black and white could appear dull and old-fashioned, and may cause his intended audience to lose interest as they are teenagers. In society teenagers are perceived as very modern and like new things therefore colour will appeal much more compared to black and white.
On the other hand, only inserting colour at the end will create a sense of mystery and excitement as it will be like seeing something in its final form for the first time. Acknowledging the underlying intention that everything will come together in completion, as even one little thing still matters because when it all comes together it transforms into something bigger than you could ever imagine possible. With the sudden use of colour, the sense of accomplishment will be amplified and this excitement can only be achieved through the contrast of both. I believe that Praveer’s intention is to surprise and give the audience a lasting image that will awe them and stay long after the video has finished.
His use of not using a storyboard concept but instead approaching a more realistic manner to create his stop motion is very intriguing, and I believe it will certainly benefit him in the way that it will stand out in a crowd.
The colour of the final clip will be the main issue; I think he could experiment with both black and white and full colour and choose the one he thinks looks best, with his target audience in mind.
