This years John Lewis Ad:
A kid spends all year ignoring his dad cos heās too busy on his IPad. Adeleās recent semi-ironic piano cover of Enter Sandman plays over the top of this montage, and the seasons progress until eventually the kid breaks his iPad cos he tweeted to hard. It gets to Christmas and you still havenāt seen his mum yet so you assume sheās dead cos it keeps cutting to pictures of her around the house and the dad looking sad. The kid gets a present off his dad, wrapped in paper with hashtags on it. He tears off the paper expecting a new iPad but itās actually a football, and he and his dad enjoy a kick about in the garden, Gary Lineker maybe shows up. Then thereās a knock at the door and itās his mum, not dead but dressed in her doctor uniform cos she had to work Christmas Day for free, she is followed by Mary Berry and a Paul Hollywood snowman, who announce āthis is the best Great British Christmas everā. The kids mum presents him with a brand new iPad and he promises to go easy with it this time and only use it for watching Only Fools and Horses and learning about the upcoming EU referendum. Your mum cries and says āwell I wasnāt going to shop there but I am now"
Gold
