Bowery 2.0: A Digital Representation
The idea for âBowery 2.0â was inspired from the Bowery Boogie blog that I have been using as a resource for my project. This is a tag on the blog and clicking on it brings up search results for all of the recent cases of gentrification that has been taking place in the Bowery over the last couple of years. I thought this title seemed extremely appropriate for this assignment, as âBowery 2.0â represents not only the second generation of the Bowery after a massive wave of gentrification, but also is a reference to the Web 2.0, thus a rather fitting title for exploring a digital representation of the Bowery.Â
For the most part, excluding historical resources and documents, the digital representation of the Bowery talks primarily about gentrification, and thus itâs important to first discuss what gentrification in the Bowery means. Gentrification first began to appear in the Bowery after the mid 1950s, when it was employed as a means of improvement to convert the Skid Row of New York City to a more respectable neighbourhood. Homelessness on the Bowery began to decrease as a result of government measures, and luxury apartment buildings and condos began to come up, further displacing the poor from the region. Big developers like Avalon began to move into the area and the prices of real estate skyrocketed. However, even though gentrification first began as a change to urban conditions, its consequences can be felt in the changes that it causes to the cultural landscape as well.
Much of digital media representations of the Bowery criticize the gentrification because of its role in changing the cultural landscape, and depleting Bowery of its diverse and rich history. A huge number of blogs, such as Bowery Boogie, are solely dedicated to documenting the urban landscape changes in the Bowery. Other New York City blogs like Curbed NY, Gothamist, etc., too have an extensive number of articles that raise this issue. Opponents of the gentrification in Bowery feel that the Boweryâs âstoried past already has been obliteratedâ and âit is no longer the narrow Indian footpath transformed by the Dutch into a broad thoroughfare flanked by farms and elegant estates and later home to freed black slaves, immigrant hoards, nativist gangs, political grandstanders and rabble-rousers, flophouses and late-19th-century bawdy night lifeâ that it once was (The New York Times).Â
Many who are vary of this cultural loss are taking measures to ensure that this problem of gentrification is brought to public knowledge so that people are aware and can take steps to ensure that this corporatization of the Bowery is slowed down. Two New York based photographers, James and Karla Murray, set out to document how the urban landscape of New York City, and the downtown-East Village region in specific, is rapidly changing in their book âStore Front: The Disappearing Face of New York.â According to them, these small âmom-and-pop shopsâ add a unique character and sense of community to the streets of New York, but due to gentrification are getting wiped out (The Huffington Post). Martin Scorsese, who grew up in the neighborhood, is also against the rapid gentrification of Bowery. His films Gangs of New York and Mean Streets have been influenced by the Bowery and its surrounding neighborhood subcultures of the â50s. Scorsese is a supporter of the East Bowery Preservation Plan, along with the Bowery Alliance of Neighbors, who are advocating for a preservation plan that would limit the construction of high rises along a certain section of the Bowery (The Gothamist).Â
Though Bowery has been added to the National Register for Historic Places, it has not stopped the changes that are slowly but rapidly creeping up in this neighborhood. Modern buildings like the New Museum constructed here change the landscape completely, taking some of the old culture away from the region. Other high-rise luxury condos, designer boutiques like the John Varvatos store, supermarkets like Whole Foods, etc. threaten the smaller businesses in the region as they are unable to compete with rising real estate prices. Bowery is an area of great juxtaposition, where extreme wealth in the form of luxury residences, boutique hotels, hip bars and restaurants are placed alongside homeless shelters like the Bowery Mission and the Salvation Army. However, this too is changing rapidly. In fact, a couple years ago a real estate company named Sanford Kunkel converted an old flophouse into a boutique hotel called Bowery House (Curbed NY). Even more recently, just this month, the Salvation Army announced that they would be closing down the Bowery location and moving to Brooklyn.Â
Thus, though various bloggers and photographers, through their media, are trying to demonstrate how gentrification is ruining the Bowery, their efforts are largely being unheard as the gentrification continues.
 Works Cited:
"Bowery Gentrification." Web log post. Curbed NY. Web. <http://ny.curbed.com/tags/bowery-gentrification>.
Elie. "Assessing the Over-Gentrified Bowery 2.0." Bowery Boogie. 12 Apr. 2012. Web. <http://www.boweryboogie.com/2012/04/assessing-the-over-gentrified-bowery-2-0/>.
Horine, Sam. "Martin Scorsese Hates The Luxurious New Bowery." Web log post. The Gothamist. 21 Mar. 2013. Web. <http://gothamist.com/2013/03/21/fuhgettaboutit_martin_scorsese_hate.php>.
Keith, Kelsey. "First Look at Bowery's Flophouse-Turned-Boutique Hotel." Weblog post. Curbed NY. 21 July 2011. Web. <http://ny.curbed.com/archives/2011/07/21/first_look_at_bowerys_flophouseturnedboutique_hotel.php>.
Roberts, Sam. "Behind the Facades, a Seedy Past Endures." The New York Times. The New York Times, 17 Apr. 2013. Web. <http://www.nytimes.com/2013/04/18/nyregion/on-the-bowery-vestiges-of-a-seedy-past-seep-through.html?_r=0>.
Short, Kevin. "Watch NYC Gentrify Right Before Your Eyes." The Huffington Post. 29 Mar. 2014. Web. <http://www.huffingtonpost.com/2014/03/29/nyc-before-after_n_5049801.html>.
Southall, Ashley. "As Salvation Army Moves Out, Another Piece of Bowery History Is Lost." The New York Times. The New York Times, 11 May 2014. Web. <http://www.nytimes.com/2014/05/12/nyregion/as-salvation-army-moves-out-another-piece-of-bowery-history-is-lost.html?partner=rss&emc=rss&_r=0>.













