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Michael Delich - What You Need to Know About Digital Billboard Advertising

Michael Delich has been in the sales and marketing business for forty years and knows that billboards still play an important role in marketing. Businesses can use the power of billboards to market their products and services in ways that can be as effective as any other form of digital advertising. Michael Delich is the President of Waitt Outdoor, LLC a leading outdoor advertising company. Here are a few things you need to know about digital billboard advertising.

Competing with Traditional Media

In the last several years, digital billboard advertising has become quite popular and serves as a strong competitor of traditional media such as newspapers, television, radio, and Internet. One of the biggest advantages with digital billboards it that there is no lead-time needed to change the displayed message, which makes it easy for advertisers to experiment with new designs. Digital billboards have become the popular medium of advertising for department stores, sports teams, real estate companies, restaurants, among others.

Targeted Advertising

Digital billboards are ideal if you want to target your audience. People spend more time in their cars now that every before, and this give you the opportunity to target them while they drive. Digital billboards are hard to ignore, and cannot be turned off if you don’t want to watch the advertisement. They are also ideal for conveying relevant messages to your audience, making it one of the most popular means of advertising.

Michael Delich has been in sales and marketing for four decades.

Source: http://www.teamclarus.com/blog/2011/02/grow-your-digital-billboard-sales-in-six-easy-steps/

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Michael Delich was also the Vice President of sales and Marketing at American Gramophone Records before he became the President of Waitt Outdoor, LLC. Source: Blog | Michael Delich

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Michael Delich - The Essentials of Strength-Based Management

Michael Delich – The Essentials of Strength-Based Management

Michael Delich is the President of Waitt Outdoor, LLC and has been in sales and marketing for four decades. During his long and illustrious career, he has held a variety of leadership positions including VP of marketing and sales at American Gramophone Records. Michael Delich is a proponent of strength-based management and is known for his commitment to excellence and success. In strength-based…

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Michael Delich – Prime Negotiating Skills

Michael Delich took over as President and Chief Operating Officer (COO) of Waitt Media in Omaha, Nebraska in 1996. He was in charge of Waitt Radio, Waitt Television, Waitt Outdoor, Waitt Interactive, Gold Circle Entertainment and Gold Circle Films, until the parent company dissolved in 2005. Michael Delich then bought into Waitt Outdoor, LLC, and he currently serves as president of the company. Waitt Outdoor, LLC., deals in outdoor advertising. He possess excellent leadership skills and over the course of his forty-year career, Michael Delich has directed many sales teams down pathways of success. One of his leading attributes that’s catapulted Michael Delich to the elite level is his prime negotiating skills.

When negotiating, define the you are willing to accept well in advance. For example, a 25% discount might seem successful, but when the meeting is over and you begin the paperwork, it might be something you cannot accept. Make sure you have a clear definition of the limits on price discounts and other things before you meet with your prospect.

Furthermore, after the terms of your deal have been presented, always let your prospect negotiate first. Often salespeople like to offer an adjustment or discount before the prospect has even said anything. Avoid this tactic. Let the prospect start talking first; see what they have to say in regards to your proposal first before offering any discount.

Avoid giving ranges, too. If your prospect wants a discount on the product’s price, don’t immediately offer a discount between 15% and 20%. Only quote one specific figure when offering a discount. No one will accept 15% if you just offered a discount up to 20%. Be specific in what you say, and never even bring up ranges by percent.

Michael Delich boasts prime negotiating skills, always managing to come up with a win-win situation.

Source: http://blog.hubspot.com/sales/essential-negotiation-skills-for-salespeople

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Michael Delich – Leading Sales Teams

Michael Delich is the President of Waitt Outdoor, LLC and is experienced in sales and marketing, boasting over forty years of experience. He grew up in Minnesota and Colorado. After his high school graduation, he joined the Navy and served aboard the USS Kansas City as an electronics specialist. He left the military in 1975 to begin his career as a civilian, taking a manufacturer’s representative…

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Michael Delich – How to Motivate Your Sales Team

Michael Delich was the Vice President of Sales and Marketing at American Gramophone Records, he successfully led the sales teams by significantly increasing revenue generation for the company. Sales is a tough job — tough on your energy level and tough on your ego, which is why sales representatives often earn high salaries. However, often times, even a great salary isn’t enough to combat the steep competition and finicky customers that sales representatives deal with on a day-to-day basis. Michael Delich has been in sales and marketing for over forty years and understands how to motivate your sales team.

He believes in using commission as a driving force. If you want to motivate your sales team and augment company profit margins, then instituting changes to your commission structure is a fabulous idea. If you are looking to push a new product, offer a higher commission for team members who rake in the most sales. Encourage your sales to go after clients and be clear that their extra effort will pay off through new commission policies.

Also, without building a strong team, there is no way you will achieve exemplary results. Curate your dream team by providing mentorship, training, support and encouragement. Take the initiative to invest in your team, and soon enough, you will see your investments yield dividends. Since your whole company depends on the success of the sales team, you might want to get the others in the organization to encourage the sales team, too. Announce campaigns and contests for the whole firm to support the sales’ team initiative to bring in new customers.

Michael Delich is currently the President of Waitt Outdoor, LLC. He’s passionate about marketing and offering advice on how to motivate your sales team.

http://www.success.com/mobile/article/how-to-motivate-your-sales-staff

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Michael Delich – Marketing Pitfalls

Michael Delich is currently the President of Waitt Outdoor, LLC., a company dealing in outdoor advertising. If you are in business, marketing must be a central focal point of your enterprise or you will never achieve success. Proper marketing strategies will spread and ascend your brand, yielding sales and stabilizing company morale. Michael Delich elaborates on a few marketing pitfalls you…

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Michael Delich – Strength-Based Management

Michael Delich has worked in marketing and sales for over four decades, holding a wide range of leadership positions including VP of marketing and sales at American Gramophone Records. He attended Bellevue University and University of Nebraska at Omaha. After college, he served as an electronics technician aboard the USS Kansas City for five years. Michael Delich is committed to excellence and success, and he’s a proponent of strength-based management. He’s known for always expanding his professional network and having an admirable reputation, attained by treating others with dignity, equality and respect in his day-to-day life.

If you are interested in applying strength-based leadership skills to your professional responsibilities and power delegations, then ask your team members which segment of a particular project each person or pair wants to tackle (as opposed to indiscriminately assigning tasks). In other words, identify the best fit for a project by taking stock of your employees’ unique and individual skills. For example, if one of your team members is neither passionate nor knows very much about analytics, then don’t assign him or her a project that encompasses analytics. It’s that simple. By exemplifying such leadership pedagogical tactics, your team will innovate instead of just meet deadlines, thereby innovating your company as well.

Furthermore, in Michael Delich’s experience, diversity of perspective, age, ethnicity, passion and culture yield more productive, far-reaching and admirable teams of employees. Then, when strength-based management principles are applied, nothing will stand in your employees’ way. No leader wants to waste time and energy explaining and re-explaining how to complete a job; that’s why it’s essential to hire a well-rounded team in which each person is a self-starter, bringing special skills and expertise to the job.

Michael Delich is the President of Waitt Outdoor, LLC and is experienced in management issues and strength-based management.

*http://www.forbes.com/sites/ekaterinawalter/2013/08/27/four-essentials-of-strength-based-leadership/#35f56f18fa21

*http://www.ignitiongroup.com/guide/how-to-take-a-strengths-based-approach-to-managing-people/

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Michael Delich – Billboard Advertising

Michael Delich is the President of Waitt Outdoor, LLC., an billboard advertising company boasting more than 2,600 displays in key interstate strategic corridors. Waitt Outdoor, LLC., operates in Iowa, Nebraska, Missouri, Greater Kansas City, and Kansas as well. Before accepting his current position at the company, Michael Delich served as the President and COO of Waitt Media. Billboard…

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Michael Delich – Tips For Hiring Managers

Michael Delich has worked in management and sales for over forty years. Before formally kicking off his career as a manufacturer’s representative, he attended Bellevue University and the University of Nebraska at Omaha. He also served aboard the USS Kansas City in the United States Navy after earning his Bachelor’s, working as an electronics technician. Throughout his extensive and impressive career, Michael Delich has hired many people to work for his companies. He has a few tips for hiring managers including preparing a specific list of questions, remembering to behave in a respectful and unselfish manner, and interviewing candidates with additional staff members. If you are a hiring manager, do not talk about yourself during an interview. Do not discuss the opportunity offered to the candidate at length either. Instead, allow sufficient time for the candidate to speak and impress you. This tactic gives hiring managers a lot more to go off when making final decisions. Also, as a hiring manager, you don’t have to interview everyone. Sometimes it’s smarter to delegate interview responsibilities to your team members: the candidate gets a better idea of the office’s atmosphere and your staff gets increased responsibility. Perhaps some candidates will display never-before-seen characteristics because someone new or different is conducting the interview. Before the interview, prepare a list of questions you plan to ask candidates. This saves time and energy, lending more time and energy to conversation. Questions Michael Delich always asks include “Why are you interested in this particular role?” and “What do you find interesting about the organization?”

Michael Delich was the President and COO of Waitt Media from 1996 to 2005. He has many tips for hiring managers to impress their own superiors and find achieve success in the workplace. *http://talentmarket.org/services/tips-for-hiring-managers/

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Michael Delich – Success in the Music Business

Michael Delich is the current President of Waitt Outdoors, LLC. For over four decades, he’s worked in management and sales; at the outset of his career – after serving as an electronics technician in the U.S. Military – he worked for a company called RTI, which dealt in wholesale records and electronics. Later, he worked as the Vice President of marketing and sales at American Gramophone Records,…

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Michael Delich. "Michael Delich of Waitt Outdoor, LLC, knows that billboards and other forms of outdoor advertising are not outdated and are more than able to compete...

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Michael Delich - Effective Marketing Techniques in Sales

Michael Delich, president and partner of Waitt Outdoors LLC, and other successful sales and marketing professionals, earned that success based on honing their marketing skills to make their companies profitable. Executives employ proven marketing strategies by acting on behalf of the needs of the company.

Successful marketing executives, like Delich, know that business marketing is a long-term project that is comprised of years of complex marketing strategies and platforms, involving both online and offline techniques. A key component to success as a business marketing executive is familiarity and proper employment of the business-to-business model (B2B).

In order for B2B models to be profitable, business executives must be sure that promotion, placement, price, and product are all used to competitively promote the sales product in question. In order to accomplish this task, efficient business marketers will create an integrated marketing communications strategy so that products and the promotional strategies created to promote them efficiently support one another.

The B2B model allows savvy business marketers, like Michael Delich, to employ various methods to promote sales products and campaigns. Some of these methods can include social media (podcasts, blogging, social networking) to drive web traffic to the company’s website and online channels. Business marketers can still effectively use some of the more tried and true methods of sales promotions, such as corporate websites, trade shows, industry white papers, and webcasts. These mediums can assist the business executive in generating sales leads and building name recognition and brand awareness. Business executives can use customer relationship management (CRM) to evaluate the success of their sales campaigns over the course of many months and sales cycles.

Source: https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/business-to-business-marketing-5/business-markets-44/defining-business-marketing-220-8383/

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