Reflection
As I didn’t have time to document the final stretch in the lead up to hand in, I thought I’d write a little reflection of this project.
This campaign has been a massive learning curve for me as a designer. This has been the first time I have worked with logos and design systems, and learning how to do so with thoughtfulness and meaning has been so valuable. I will take Paul’s words with me into my career (WIFM?, Stop Reset Go, trip to thames etc.). Engaging critically with not only my own campaign but with classmates and in class examples has given me an analytical eye when I see advertising campaigns in my daily life. I constantly find myself looking for the WIFM or the smile of the mind.
I am very happy with the overall aesthetic and illustrations for Get a Load of This, but if I were to do the project again I would love to carve out more time for user testing, interviewing people and doing more playful visual experimentation. Grappling with technology has been challenging but an important learning experience. I have learnt a lot about how I work as a designer this semester - the good and the bad. Looking forward to a summer of adobe tutorials!














