Microsoft Advertising

[microsoftadvertising-blog]

What are the features of Microsoft Advertising?

Microsoft advertising is an online advertising service provider. It helps you in promoting and branding your business on a large scale. If you want to choose the services of Microsoft advertising then check out the features. The features you will enjoy at the time of using the services of Microsoft advertising.

Advertise globally or locally

Reach customers in any country or region

Track your online advertising budget and spend

estimate ads and keywords performance

Manage multiple accounts

different types of ads  Text, Dynamic search ads, Product ads, and App install ads

Bid setting-  Bid settings, Flexible bid strategies, Enhanced CPC, Automatic CPC, and Keyword bidding

target- Location and advanced location, Day of the week/time of day, Age and gender, Device

[microsoftadvertising-blog]

Bing Ads rebranded as Microsoft Advertising

In 2019 Bing Ads rebranded to Microsoft Advertising. This rebranding focuses on artificial intelligence. Microsoft announced this through a blog post on how simple changes are beneficial for the business. It is a simple shift because of its clients and partners already know them as Microsoft. The new name reflects the broader focus on ad inventory data and targeting capabilities.