Miranda. Jing

Communication Design

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Final 500 words

Food Event----The most important thing that I learnt from communication course is team spirit, because this is my fist time to work with others to finish a project together. Because our group has a lot of people, we must pay attention to learn communication and coordination ability. Our team is making group, we helped other teams to finish their work and helped them to solve problems. I also learned a lot from other team, we could exchange ideas. The frank exchange of views contributed to better understanding. In addition, I learnt a lot of Soup Kitchen Rules when we prepare a picnic we need to know others personal preference and avoid culture conflict, because there are some vegetarians around us and some people don’t eat pork because of religious. Furthermore, in the week 6, we did a group presentation; the people in our group are shy so it is significant for us to strengthen present skills. Organization an event especially, a big event must have a mature plan, and then in order to make sure we can get different ideas we can split works.  

Craft: Alex developed us creative thinking. Creative thinking is essential for a good designer. One thing metamorphoses into other thing need a process, and when I design my fanbook, I think a lot about how can make the metamorphosis naturally as well as accord with aesthetics. The consideration of colours and design style also are two essential factors. I cannot ignore the original shape of one thing when I design the metamorphosis. I did a lot of research before I design the cartoon figure; I searched a lot of different posture of kangaroos and Australian women’s clothing. When I finished the design I print it out to test the color and size of the image. Finally, I made a handmade fanbook.

Strategy: The difficult part of this course for me is thinking about a design strategy for the company. An oversimplify design strategy cannot help a company to operate successfully. Through my research, I found an important factor of Tiffany strategy, the special colour and the uses of tiffany blue. Tiffany Blue is an example of a color trademark. It's important to understand that they only own that blue in situations where it could be confused with their products.Design a strategy for a company needs to consider their target audience. We cannot design a childish product to adult.

Future: I had a good conversation in future class, we interview each other and according to others song to design something. My design work focuses on the key lyrics. “Everybody dance” is an energetic song, when I heard it I would like to dance. Therefore, I want to my design can make a sense of dancing. This is my first time to design a package for a CD so I don’t know the size and what kind of information could include in the CD cover. Therefor, I bought a CD from JB Hi-Fi and research some detail of the song.

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Future (2) Process +Final work

According to the lyrics “Everybody dance do,do,do” I want to design two dancing people in a CD cover and because Everybody dance is an old disco song, I want to try add some old sence in the CD cover. I mean a kind of old style. I did some sketches for the cover.

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Future (1)

Conversation－－ We were paired up with another designer. Both of us chose a song that is important to ourselves. We  interviewed each other to find out why this song is important. I and Emily have a good conversation, the song that I choice was ‘let it go’  "Let It Go" is a song from Disney's 2013 animated feature film Frozen . Emily told me she never watched this film, because she don’t like cartoon.Emily and I listened this song in the class; it was the first time that Emily had heard this song. She also likes this song. 

She favourites song is ‘ Everybody Dance’. “Everybody Dance” is a song by American R&B band Chic from their 1977 first studio album of the same name. Few years ago, she first listened to the song on road trip with her friends, when she hears the song she feel happy and energetic. She told me that it is a song that always puts she in a good mood. I can feel that she was smiling and relaxed when she heard this song with me. The reason why she loves this song is because it is a light and up- beat song, which encourages everyone to dance! She enjoys Disco music because a lot of Disco music is quite light and energetic. Disco is a genre of dance music containing elements of funk, soul, pop, and salsa. It achieved popularity during the mid-1970s to the early 1980s. Chic were big in the 70’s and 80’s. Emily like this bond and their songs, ‘ Everybody Dance’ can make her dance unconsciously. She was beating her fingers in tune with the music as well as singing this song.

Everybody Dance is a magical music, when we hear it our body will dance. We can play this music in the party because this music can add a pleasant atmosphere. People will dance and enjoy the party. ‘Everybody dance, do do do’ is one of the lyrics, we really like it because when we hear the words, we don’t have to think about it, we just flow the lyrics

to dance up and down to flex our body. ‘Everybody’s dancing. Lift your feet, have some fun. Come on everybody, get on your feet.’ We do like these lyrics, because when we feel bad, we can listen the music and follow the lyrics to move our body, we can feel energetic.

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Strategy (3) Reflection

The research I did for the strategy project is about Tiffany & Co. Tiffany & Co. has own unique colour and packaging and that is a reason why this brand can give customers a deep impression. Tiffany & Co has an interesting strategy, so I chose this brand to research and analyze.

Tiffany Blue Box is a trademark of Tiffany & Co. The blue box with a white ribbon is infamous worldwide, and a cornerstone of the Tiffany and Co. branding. Tiffany not only use this unique colour in their packaging but also use it in the advertising. There- fore, when customers see the colour, they will recognize it and know that is tiffany in the first time. That is a successful design with visual language. In addition, Tiffany put their ads in the influenced TV and press journalists, so Tiffany be viewed as high-quality, credible and trustworthy company and Tiffany can be trusted to provide high-quality, fashionable products, and is committed to building valuable relationships with its customers. Through research I knew a successful company not only need high-quality products, but also need to focus on their design strategy, because a good design strategy can enhance the visibility of business. Communication is significant, using social network, website can quickly know the needs of customer and then according to their needs to adjust own product.

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Strategy (2) Tiffany & Co.(research+final work)

1.Personality: As a luxury jewelry brand, it can be observed that Tiffany & Co. presents itself as sincere and elegant to consumers through its marketing and packaging. It appeals to them with emotional benefits such as eternal love, romance, beauty and commitment. Thus forging a personal connectedness and making them feel a sense of exclusivity.

 2.Values: High quality engagement ring, fine jewelry

Strong association to the brands status and brand recognition 9the blue little Tiffany box)

Rich heritage ( location + Tiffàny’s)

Luxury and design

Romance

Active lifestyle

Relationship/wedding

3. Message(s):

Tiffany & Co. brand attitude is very romantic, magical, timeless, tasteful and gives out the idea of wealth and a sensation of exclusivity and high-end Luxury. It has a mesmerizing effect to the mood. They often use young and middle-aged beautiful models in their ads appearing happy and successful, speaking of a “forever young” feeling combined with the brands rich heritage and classic style.

Visual Communication Language

I went to  267 Collins St to find Tiffany & Co. store

4. Industry/Market Category and Demographic Market Audience

 The company’s principal item is jewelry, which accounts for 92% of world wide net sales.

 Tiffany's target market can be divided into five common market segments. These five segments are demographic, geographic, psychographic, benefit, and usage-rate segmentation. Tiffany & Co. targets white-collar adult males and females of all nationalities and religions with a flexible income to spend on luxury items. Their products are priced from affordable to aspirational.

 Analyzing Tiffany & Co. market segmentation, I would like to look first at demographic segmentation since there are several bases such as age, gender, income, ethnic background, and family life cycle. First of all, Tiffany's main market target is women, who buy and receive as gifts these beautiful jewelry. So, even though men are involved in the purchasing of Tiffany's products, women remain to be the main influencers. With its various design collections and price range, the company meets wants and needs of consumers of different age and income. Tiffany services generations X, Y and baby boomers. While generation X, who are working women, earn enough money to pay for high-quality goods, baby boomers buy the luxurious items even despite insufficient funds. But, generation Y consumes the product because they enjoy to follow the celebrity trends.

 ­­­­­ Despite the fact that originally Tiffany's jewelry were created for high-class women, now its product becomes more affordable as the company always looks for the way to expand its market. Now even lower income women can buy Tiffany's product because of the addition of collections such as made from sterling silver.

5. Applications

Tiffany & Co. distributes advertising through television, internet, catalogs, newspapers, magazines, and campaigns.

App

The newest form of social media Tiffany and Co. It is a free application and is geared toward reaching a target audience

Tiffany & Co.’s social media involvement

International website: Website is for consumers worldwide to enter, it makes connections to a reach of different consumers.

Facebook page promoting products

Twitter promoting products and events and parties

IPhone/ITouch application

YouTube  

Design strategy

With consideration to the aims, objectives and requirements of the project brief, my Design Strategy is to enhance the at- tractiveness of Tiffany & Co. to customers through engaging service and store environments.

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Strategy (1)

David explained what we will do to us and told as some detail about this project. Each of us will choose a brand and do some research about the strategy of this brand.

The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives.

Strategy is management's game plan for strengthening the performance of the enterprise.

It states how business should be conduct to achieve the desired goals. Without a strategy management has no roadmap to guide them.

Creating a business strategy is a core management function.It must be said that having a good strategy and executing the strategy well, does not guarantee success. Organisations can face unforeseen circumstances and adverse conditions through no fault of their own.

It is significant to have a good design strategy for a company, I still consider which company has a good design strategy.

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Craft (3) Fanbook

The metamorphose project required us to develop our imagination and think about how to connect two different objects. We need pay attention to the process of transformation between these two different objects.

I love Australia’s animal, especially, kangaroo. Kangaroo are indigenous to Australia. I feel they are so cute and interesting, because Kangaroos have large, powerful hind legs, large feet adapted for leaping, a long muscular tail for balance, and a small head. Like most marsupials, female kangaroos have a pouch called a marsupium in which joeys complete postnatal development, so I decided to design a fan book about a female kangaroo. I came up with some ideas by searching kangaroo. When a female kangaroo take its ‘bag’ away, it is like an Australian lady, and its marsupium like a handbag. Therefore, I decided to design a story that from a Australia kangaroo into a Australia woman.

I designed 6 pages fan book, when I design the process of the transformation, I found that it is very hard to connect each part of the transition, human don’t have tail and erect ears so I think for a long time about how to make the two erect ears and the a tail disappear naturally. Female kangaroo has baby, however, I wanted to design a shopping woman, when a women shopping with their friend, they don’t need take their children with them, they might have put their children at home, so I think I don’t need to draw a baby in a female handbag.

About art style: In order to design some cartoon images for the kangaroo and the woman I searched a lot of Australia women and kangaroos’ image, and I used pencil to sketch some drafts, then I put these sketches on computer to redraw them.  

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Craft (2) Research

I found some amazing design work on the Google. These two ideas are so great!

I take a long time to look Australia animals’ photos, and I found Australia kangaroo is so cute and it has an interesting and unique pouch.

Kangaroos have large, powerful hind legs, large feet adapted for leaping, a long muscular tail for balance, and a small head. Like most marsupials, female kangaroos have a pouch called a marsupium in which joeys complete postnatal development.

 The kangaroo's pouch opens horizontally on the front of the body, and the joey must climb a relatively long way to reach it. Kangaroos allow their young to live in the pouch well after they are physically capable of leaving, often keeping two different joeys in the pouch, one tiny and one fully developed.

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Craft (1)

In the first class, Alex showed us some examples of  metamorphosing and we saw some interesting fan books that designed by last year student. I got some ideas from their work, I want to design an animal metamorphoses into a human, because I thought that there are a lot of animals looks like human, and I can do some research to compare the difference between different animals and human.

In the second class Alex provide some toys to us and asked us using these toys to create a monster and then do some sketches. Our team create a monster base on business man, I know he looks ugly...I tried my best to draw him beautiful hahaha

Alex gave us a story and according to this story I designed a cartoon.

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week 13   Food Event

Location = Alumni Court Date = Friday, 21 October Start Time = 11am

As I mentioned before,our group need to help Adrian’s group setting tables so we met at 9:30am and  helped them to move the tables and chairs.

Charlotte brought some computer stands to Yusa’s group. Using computer stands can fix projector.

Each of us spent about 3 dollars on buying fruit. We went to the victoria market to buy some fruit and I bought some less seed mandarins. Our group bought 6 different fruits: watermelon, pineapple, blue berries, mandarins, kiwis and strawberries.  

Wow, when we back we put all of us fruits together, I saw a lot of watermelon! Looks sweet! I saw some good design that did by other team, I love the food bag, and however, it is a Lucy bag, pink map and glasses didn’t be put in my bag, may I am not lucky person… hahaha

This is a really good event! See u guys next year.  

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Week 13 (1)

Tristan’s group to fold phone standsOur group helped Polly’s group to make the mouth panels. Carol, Charlotte, Eris, Evangeline and me cut a lot of paper mouths and then stuck the paper mouths on the A1 red paper. We spent a long time to do it, we started at 1pm and we finished these work at 8pm.......

We also helped Tristan’s group to fold phone stands, when I fold the phone stand I forgot some steps..... Luckily, Evangeline reminded me the steps when I cannot fold it.

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week 12 (2) ---- Folding paper

We helped Kate’s group folding maps, the colour of these maps is very special and beautiful, I love the fluorescent pink, however our hands turned pink after touching the special ink from the map. Our team have a lots of people so we finished very quickly.

After fold maps, I watched a video about how to fold a phone stand by paper. It’s so hard, folding a phone stand have a lot of steps ! ! ! I watched it 6 times and use a white square paper to follow the video. Finally, I can do it by myself.

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Week12(1) ---- Risograph printer

Risograph is a high-speed digital printing system manufactured by the Riso Kagaku Corporation and was designed mainly for high-volume photocopying and printing. It was released in Japan in August 1986. It is sometimes called a digital duplicator or printer-duplicator, as newer models can be used as a network printer as well as a stand-alone duplicator. When printing or copying many duplicates (generally more than 20) of the same content, it is typically far less expensive per page than a conventional photocopier, laser printer, or inkjet printer.

Andy and Stuart taught us how to use Risograph printer, Using this printer we can print some special colours such as fluorescent pink, blue and orange. It’s not difficult to operate the machine.

https://youtu.be/eAof71RXieQ  This video told us some information about this printer. (The best of digital inkjet Printer high speed 150 copy per minute and low cost .)

The machine's printing process is actually quite simple. The Risograph creates a temporary stencil of the image you are duplicating on a thin sheet called a master. The master is then attached to a cylindrical drum of ink and, as a piece of paper is drawn through the machine, ink is pressed from the drum, through the master stencil, and onto the piece of paper. It's remarkably fast.  

Reference: Nothing Major. (2013). Rise of the Risograph, Part One. [online] Available at: http://nothingmajor.com/features/17-rise-of-the-risograph-part-one/ [Accessed 23 Oct. 2016].

Andy told us some information about our week13 event, we will go to the victoria market to buy some fresh fruit and make fruit salad together! This is our last class before the event.

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Week 11---- Make our timetable and continue begging work

In order to manage our avaliable time, we made a timetable and put all our this work in. Over the next 2 weeks, we will busy doing a lot of works, we will help Tristan’s group to make some phone stands, we really want to help them in this week but their team told us they still testing and need adjustment. Therefore, we cannot help them this week. Next Tuesday we will busy, because we got 3 different tasks to do, we will help Andy print something out at lunch time, and make glasses after 4:30pm, and folding maps. 

I feel happy to get these works, because our team takes 5 weeks begging to other groups giving us some works. 

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Week 10  Accounting tables

This week our team was going out to the Alumni Court and counting the different kinds of chairs and tables for Adrian’s furniture group. They want to make a plan about how to set up the tables and chairs. We need to make sure that tables and chairs is enough in the Alumni Court. 

Carol, Eris, Charlotte and me was counting all of the different chairs and tables according to the different colours , shapes and sizes, then we listing the information for them.

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Week 9 measuring

We went to the Alumni Courtyard and measured up and talked to April about making up the model. We used a two-meter string to measure that area; I helped our group to fix the string and compute length and width of the Alumni Court. After measuring we went away at creating a model. We use some materials that provided by Andy to make this model. Because of the limited materials, we cannot make the model as actual size. Therefore, we made a small model. I also help our group to make the model.

Renae wrote the data on her hands! 

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week 8  Begging for work

This week we talked to other groups about what they may have needed help with.

In order to everyone can know us group and contact us,we put a few posters on the wall, and talked to each group to look for work.

Fortunately, we may help with a few group

---- Adrian’s furniture group - they want to us help them to think about the materials of our picnic tables and chairs. We should consider the cost of the chairs and tables. How can we get some free tables and chairs? Maybe we can use some recycled  plastic boxes to instead of wooden chairs. Eris told them we can get some free plastic milk boxes from Aldi.

---- Tristan’s tech stands

---- Christina’s paper maps