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Sony Instagram Promotion

We just wrapped up a campaign with Sony, in which NYC Instagrammers passionate about architecture and design promoted Sony's stunning Life Space products. The 5 posts reached 500,000 people on Instagram and garnered over 11,500 likes and comments. We love doing jobs with a client who appreciates high-quality work and real engagement. 

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AT&T Product & Lifestyle

Over 2 months in 2016 we worked with 16 popular and talented Instagrammers to promote AT&T’s #NewGenerasian campaign. The Instagrammers shared 92 images, which generated over 315,000 likes and comments for a 3.5 engagement percentage. All posts mentioned @att and #NewGenerasian, with many posts featuring AT&T product or branding.

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Culinary InstaMeet

We organized and hosted a very successful food-focused InstaMeet in Boston for Salt For Life at the Cambridge School of Culinary Arts. This highly-targeted event connected influential food Instagrammers and their fans in a cooking class with professional chefs.

Our 3 hosts shared Instagrams before the event to invite their 80,000 followers for a chance to attend. The final group of guests had almost 100,000 followers and shared over 30 Instagrams that featured the brand and discussed the class in the comments. Overall we generated over 10,000 likes and comments for Salt For Life! Here are a few of the many awesome shots:

[photo by bostonfoodies]

[photo by bostonfoodies]

[photo by bestofbeantown]

[photo by stlye_wire]

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Sippy Cups!

That’s right, we just wrapped up a successful campaign to promote Boon’s new line of sippy cups. We partnered with 10 moms who are popular on Instagram and who also embody the brand’s fun and colorful style. The ten posts generated over 15,000 likes and comments, reached over 750,000 people, and added 2,000 new followers to @booninc. Oh, and the photos were ADORABLE!

[photo by @bleubird]

[photo by @homeiswherethehartis​]

[photo by @livesweetphotography]

[photo by @ourvintagefarmhouse]

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Expedia Holiday Campaign

During the 2015 holiday season, Expedia’s “Send Me Home” campaign sent 1 lucky winner “home for the holidays” every day for 30 days. Expedia utilized the MML network of Instagram influencers to spread the word. Every post encouraged their audience to share a story of why Expedia should send them home for the holiday. 

In total, 16 Instagrammers generated over 2.5 million impressions and nearly 60,000 likes and comments, while Expedia sent 30 people home to their families for the holiday! 

(photo by brandonexplores)

(photo by ayanah)

(photo by lauralawsonvisconti)

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Outside Lands Fest with NRG

We just wrapped up our second weekend of festival coverage in California with NRG, a leader of the green energy initiative. Earlier this year we sent a few Instagrammers to Coachella, and this August we sent two awesome photographers to Outside Lands: Dan Cohen and Sasha (aka San Francisco). The job was simple: share photos from the music festival and the NRG solar-powered “Eco Lands” lounge, a community hub for all things environmental. 

In addition to beautiful photos, the engagement for this project was excellent: Dan received over 11,000 likes and comments over 6 photos for a 3% engagement percentage and Sasha had more than 35,000 likes and comments over 10 posts for a 2.7 percentage. In other words, these images put the NRG message in front of a lot of engaged people!

But more importantly, check out these beauties: 

(photo by SanFrancisco)

(photo by Dan Cohen)

(photo by SanFrancisco)

(Solar-powered charging station, photo by Dan Cohen)

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June Giveaway with Century 21 Stores

For the month of June we’re teaming up with some of our favorite NYC Instagrammers and Century 21 Stores to give away a total of 80 gift cards ranging from $10 to $1,000! If you live or work in New York City, stay tuned for giveaways during the week and weekend at iconic locations around town.

Twice a week, we’ll start with a general location clue from Instagram NYC, like this shot of Central Park:

After learning about the giveaway, you’ll have to tune in to the Instagrammer and Century 21 accounts for the exact location, like this shot by @missalissa at Lincoln Center:

Once the spot is revealed, the Instagrammer is there to meet whoever gets the clue and hands them (maybe you :) a gift card. It’s that easy and we hope to see you at one of our giveaways this month!

Follow Century 21 Stores on Instagram for the remaining giveaways this month. 

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Photo Printing Promotion

While there are plenty of options to print your Instagrams, Sticky 9 are one of our favorites for high-quality prints, magnets, and more. We recently teamed up with 10 moms in 5 different countries who collectively have over 2 million followers on the app, sent them their favorite prints, then asked them to Instagram their creations. In addition to sharing some beautiful photos below, @sticky9 addded nearly 10,000 new followers! 

(photo by punkodelish)

(photo by jewelszee)

(photo by marte_marie_forsberg)

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#BloombergConnects 30 Instagrammers for a tour of the Met Museum after hours

Last night, The Mobile Media Lab and Bloomberg Philanthropies invited 30 lucky Instagrammers to visit the Metropolitan Museum of Art after hours to see how the museum is working with Bloomberg Philanthropies to bring a new ways of interacting with patrons. Hosted by one of favorite local Instagrammers, Tamara Peterson, and led by the Chief Digital Officer of the Met Museum, Sree Sreenivasan, the Instagrammers got a one-of-a-kind experience and shared the photos to prove it.

Don't forget to check out the #BloombergConnects hashtag on Instagram for all the photos!

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Pixlr Photo App Promotion

We've been successfully promoting mobile photography apps since 2012 by delivering beautiful content, increased exposure, and thousands of new followers for our clients. MML's most recent project with the excellent app Pixlr is a great example. Pixlr offers many creative tools (such as double exposure) and whimsical touches (like stars and fireworks), so we selected a group of influencers who could showcase these features. 

In total, 5 Instagrammers with over 1.6 million followers shared 2 photos each, garnering almost 100,000 interactions! The Pixlr Instagram account also grew 60% by adding 1,300 followers in just a week. Take a look at some of the photos:

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Recent Campaign Metrics: Expedia

This summer, we teamed up with Expedia and their Throw Me Back campaign by having 3 popular travel Instagrammers "relive" a childhood vacation. The goals were to promote the launch of Expedia's Instagram account and generate awareness for the Throw Me Back campaign. The charts below demonstrate both the steady increase in Instagram followers and the spikes in user submissions to the hashtag. In just a few weeks, Expedia more than doubled their audience and received thousands of photo submissions!

Expedia doubles their audience, from 2,100 to over 4,200 followers

Spikes indicate the days MML influencers encouraged their followers to share their "Throw Me Back" photos

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Interview with Fortune Magazine

Our co-founder Anthony Danielle was recently featured in Fortune Magazine! Watch him discuss how he started on Instagram and his photography style. 

Watch the entire video here.

Also check out the full article in Fortune, Instagram Is Ready to Take Its Shot, with more quotes by Anthony and other popular Instagrammers. 

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Interview on Huffington Post

Did you catch our co-founder Brian DiFeo on Huffington Post Live? He talked about the Mobile Media Lab, being an entrepreneur, and having a work/life balance. 

Watch the entire interview here!

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Creating Content for Sony

The Mobile Media Lab is in the middle of a long-term project with Sony Electronics, as talented photographers around the US create product shots for Sony to use on social media. We believe creating compelling, original content on Instagram is just as important as likes and follows. In the latest installment, SF-based photographer Daniel Waldron created 50 images for Sony, and shared these two images below on his own Instagram feed.

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Brian Heads West with @VisitOakland

This past weekend, our co-founder Brian DiFeo was invited by Oakland's Tourism Board to explore the city and experience it's popularity as a hot spot that rivals "that city across the bay." Brian and his girlfriend went on an Edible Excursions Tour of the Temescal neighborhood, visited museums, murals, and other city landmarks, and saw the Athletic's beat the Yankees (he's a Mets fan). At the end of the trip, Brian connected with the local Instagram community for a sunset walk around Lake Merritt. 

Some photos from the trip:

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Mextures Reaches #4 in the App Store

Mextures, an all in one photo editing app for iPhone, reached #4 in the paid photo/video category in the App Store after a month long campaign with the Mobile Media Lab from April 7 to May 9. 

An additional layer to the typical app promotion was having 5 of the influencers share a blog post on how they edited their photos using Mextures, available only through the Mextures App - driving more users to learn the tips and tricks of their favorite Instagrammers by downloading the app.

Working with 16 of the most photo-edit savvy users in the Network, our campaign reached over 3.4 million Instagram users and generated over 90,000 likes as we were able to drive awareness of the release of the new version of the Mextures app. On top of the impressive showing in the App Store, @Mextures gained over 10,000 new followers! Check out some photos below:

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Ann Taylor Follower Growth

Last month we had 6 influential Instagrammers from our network promote the Ann Taylor Instagram account. This graph show the follower growth that spiked during the project: our client added over 3,000 followers in less than 10 days!