Press: New Two-way Text Messaging System Launched for Spas and Salons Will Vastly Improve Customer Communication and Service
Salon MSSNGR™ enables salon and spa managers to communicate instantaneously with customersÂ
Boulder, CO (June 5, 2012) – Rage Digital announced today the launch of Salon MSSNGR™ – a web-based system that allows salons to send and receive text messages from the salon’s computer. Hair and nail salons and day spas can use Salon MSSNGR™ to confirm appointments as well as keep clients and stylists up to speed when running late without tying up phone lines or sending emails.
Phone-based communication in the salon and spa environment is hugely inefficient and often causes a communication bottleneck because of the high volume of incoming and outgoing calls throughout the day. With clients coming in the door expecting to be greeted and assisted, the burden on the desk attendant is stressful and customers can feel neglected.
“The phone calls in a salon or spa are relentless – the ringing never stops. Having to leave dozens of voicemails every day to remind clients of their upcoming appointments and constantly putting customers on hold is highly inefficient,” said Ted Guggenheim, CEO of Rage Digital. “We knew there was a better way for a salon to communicate with its clients and vice versa. Now that texting has become a preferred form of interpersonal communication, we wanted to harness the popularity and efficiency of texting for salons and spas, so we created Salon MSSNGR™.”Â
Texting appointment reminders to salon and spa patrons is a simple solution that allows salons to easily communicate with their clients, but sending these texts from a cell phone isn’t practical. Rage Digital created Salon MSSNGR™ to provide salons and spas with a portal that uses a local phone number from which up to twelve concurrent text chats can be managed with customers’ cell phones directly from the salon’s computer. Perhaps more importantly, Salon MSSNGR is a true communication platform, enabling the client to text back confirmations, cancellations, questions, or simply to let the salon know that they are running late. Salon MSSNGR communicates with clients in their preferred format and provides them with instant access to the salon front desk.
West End Salon in Boulder, CO served as Salon MSSNGR’s first customer and has been using the program since March. The browser-based texting system is hosted on the front-desk computer and works seamlessly alongside their scheduling, email and music applications. Since launching at West End Salon, more than 80% of their customers have asked to participate in the messaging system.Â
“Salon MSSNGR™ has saved us dozens of hours a week by not having to call and leave messages to confirm appointments or notify clients that a stylist may be running late,” says Sarah Hayden, manager of the West End Salon. “Our customers have been extremely satisfied with this form of communication and our reception desk runs much more efficiently because we’re not tied to the phone like we used to be. Stylists can instantly get in touch with their clients if they’re running late and clients can quickly let us know if they’re not going to be on time, both without having to call and leave voicemails that often go unheard.”Â
Pricing for Salon MSSNGR™ is $39 per month with no contract or set up fee required, works on both PCs and Macs and can be set up in a matter of minutes.
About SalonMSSNGR™
Salon MSSNGR™ provides salons with an efficient way for salon managers and stylists to communicate with clients via text. Salon MSSNGR™ integrates a web-based portal and phone texting to allow for two-way communication between devices.Â
For more information on Salon MSSNGR™, please visit: www.SalonMSSNGR.com
About Rage Digital
Launched in 2008, Rage Digital has grown to become one of the top boutique iOS design and development shop in the United States. Their portfolio of global brands include Hyundai, 24 Hour Fitness, Yokohama Tires, Pepsi, and MGM Studios. Led by Founders Ted Guggenheim and Andrew Kimmell, the company works closely with their clients to create App concepts that maximize brand presence by providing real, ongoing value to the end user. For more information on Rage Digital, please visit: http://ragedigital.com.Â
