Copyright is deemed as an exclusive right to the right-holder both in the United Kingdom. This week learned knowledge about infringement of IT copyright, at that time I came to realize how challenging to balance information spreading and copyright protection.
“…authors with the exclusive right to authorise or prohibit any communication to the public of their works…” (Article 3(1) of Directive [2001/29]). A large amount of this week’s reading case are interpreting this article, underlining “public” and “communication”.
Svensson v. Retrieve Sverige(case c-466/12), answers the question about extent of authorization. Even though RS’s hyperlink clearly made the protected work to an indeterminate number of potential recipient and implied a fairly large number of persons, because original website made available to all cyber citizens, which declared no new public, no new authorization. Refer to original judgement, “a public not taken in to account by the copyright holder when they authorized the initial communication to the public”.
In contrast, Land Nordrhein Westfalen v. Renkhoff, the public changed dramatically in 2 websites, one for travelers and one for primary school students, so this hyperlink was ruled illegal.
However Svensson case is not solve the problem, that what if the website setting hyperlink is illegal at the beginning? How to apply to tort liability?
Another case GS Media v. Sanoma Media Netherlands gave the answer. The CJEU discussed whether a website link to a wok placed online without consent of right holder was a communication to the pubic depended on financial gain. If it is provided other than financial gain, by someone who did not know and could not be reasonably know, that not accounts to tort and vice versa.
One famous American case cannot be ignored, that is Perfect 10, Inc v. Amazon & Google, United States Court of Appeals for the Ninth Circuit used “server test” and concluded that use of thumbnail version of plaintiff’s images was a fair use.
Comparing EU with USA, it is not difficult to find that in terms of hyperlink, or copyright behind this, EU behaves more aggressively to IT industry when USA supports those tech giants. As far as I am concerned, this phenomenon is based on IT industry’s different developing and boosting speed, no one can deny that USA is and will continue dominating IT market for a long time. Interest patters are formed, apple, google, facebook, twitter as well as amazon, those represents every area on Internet.
In conclusion, points of CJEU can be a great reference for China to solve with hyperlink issues. Before I learn this week reading session, I even not noticed there is a legal question in hyperlink. It is too normal as well as widespread to notice it.
In China, most judicial practice is concentrating on setting the link to legal website, and in general, only when the linked website constitutes infringement then website initiating links would assume corresponding responsibility indirectly. China still has a long way to go.