Re-Blog : Behavioural tracking: You’re being stalked across the web
http://www.macleans.ca/economy/business/behavioural-tracking-youre-being-stalked-across-the-web/
‘While the industry, which generates some US$31 billion annually, describes behavioural tracking as a “win-win”—advertisers enjoy more click-throughs while web surfers see more ads for things they might actually be interested in—privacy advocates warn it’s all taking place behind the scenes without people’s knowledge and little regulatory oversight, raising the potential for abuse. They also scoff at industry claims that users’ anonymity is being protected because cookies track computers, not people. We live in an age where the web is increasingly accessed from personal devices like iPhones and iPads and is used for everything from personal banking to diagnosing potential health issues.’
The video below is a great Ted talk by Gary Kovacs. He explains how our internet browsing is analogous to Hansel and Gretel and the act of leaving breadcrumbs in the forest. This is apparent in how items are marketed to us online, or how plane ticket prices increase once the ticket website has tracked our interest in a certain location, or even when apps use our locations to show interesting events around us.
While this may have its positives an argument can definitely be made in giving users more information about what they are actually providing websites in terms of information. In the end, do we really know how much of our privacy we retain after a web visit?

















