MOOVMENT Theory™

1.0 MVMNT ® Manifesto "Meant to Move the People" is the ethos behind Moovment Theory, a socially conscious clothing company whose purpose is to inspire people to confront social issues and promote positive change in our society. We at Moovment are strong believers in infusing style with substance. Our objective is not only to make quality garments but also to make a difference. 2.0 The Product Moovment Theory designs, markets and distributes multi-tier lifestyle collections of contemporary “street chic” apparel and accessories for men. The company offers premium denim, streetwear, knits, woven’s, outerwear, T-shirts and active wear, which reflect the youth culture worldwide. The Fashions of Moovment are characterized by a blend of urban aesthetics of the streets and cutting edge European fashion sensibilities. We pride ourselves on our exquisite attention to detail, impeccable construction and use of rich luxurious fabrics. 3.0 The Purpose After years of creating high-end designs for brands such as Converse, Pony, and DMC clothing, lead designer Wesner Fleurima Jr determined it was time to focus on his dream of creating his own line. What began as a labor of love transformed into a vision of a brand that extended beyond the products and dealt with the needs of the people. He wanted to create a multifaceted line that caters to the lifestyles of fashionably & socially conscious consumers. Thus, Moovment was born.

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We've been busy at work in the MOOVMENT lab for the past few months, designing, crafting, and planning like mad scientists.  (Cue Large Professor.) 

You'll be seeing lots of activity at our virtual HQ over the coming weeks.  Right now we're putting the finishing touches on new t-shirt designs, original artwork, and projects we're cooking up to bring you more MOOVMENT more of the time.

In the next few days, we're bringing you a MOOVMENT Theory smartphone app for your Androids and iPhones, where you can interact with us and other fans, and keep up with the latest and greatest from our brand.

Also in the works is a MOOVMENT-curated radio broadcast, coming at you as MPR - MOOVMENT Pirate Radio when you least expect it.  Batten down the hatches!  Arrr!

Check out a sneak preview above of one of our newest projects, still a work in progress, and part of a new Audio Kings collection we're calling Brooklyn's Finest. When it's done, it'll be a 2' x 3' framed overlay printed on clear film with a mixed-media background.  How's it look so far?

Last (for now) but not least, we have a Kickstarter campaign brewing.  We'll be offering you MOOVMENT merch, premium limited-edition pieces, and one-of-a-kind perks in exchange for your contributions, which will allow us to continue our work and grow the brand. Win/win!  Check out the Kickstarter site if you want to see how it'll all work.    

We have lots going on, so follow us on Facebook, Twitter, and here on tumblr and we'll keep you updated on all the breaking news.  Drop us a note below and let us know what you think.

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MOOVMENT was honored to be selected to participate in the PLNDR Brand Battle and we want to thank all those who took the time out to vote for us! Unfortunately, we did not advance to the finals, but we had fun and we have no regrets in the way everything turned out. We have been overwhelmed by the tremendous show of support from our friends and fans, both old and new. To thank you for your support, we want to give you a 20% OFF discount code for our online store.
 Just enter MVMNT20 at the checkout New designs will be available in the store soon! "Like" the MOOVMENT page at www.facebook.com/moovment so we can keep you updated on our products and social initiatives.

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We took out the competition in Round 1, and now MOOVMENT Theory is one of only 8 brands left standing in the PLNDR Brand Battle.  At stake: a chance to be sold by PLNDR and Karmaloop.

We need to get the most votes, and we can't do it without your help. 

• Please vote for us in this quick survey: http://svy.mk/g0Qr05 You can win a $50 gift card to PLNDR just for voting.

• Got Facebook?  Then vote twice for MOOVMENT by hitting "like" on the PLNDR page (http://www.facebook.com/PLNDR) and then hitting "like" on our logo here: http://tinyurl.com/3prdbcj

Again, we can't do this without you.  Please voice your support for MOOVMENT in this Brand Battle!  A win will take this line to the next level so we can bring you more dope designs and social initiatives to engage with.  Thank you, friends.

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Visit Original Link

This beat is amazing and MC Adad is a beast.  Take a listen it is definitely worth it.

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J Dilla Moovment® Tee Banana (Audio Kings Collection) * SOFT 100% Cotton v-neck. True to fit * 3 color front & 2 color back print of Dilla surrounded by the tools of his trade. * PRICE: $25.00 A portion of the proceeds will go to the J Dilla Foundation, which provides scholarships to students attending inner-city schools that offer progressive music programs.

Click the link to get yours: http://www.facebook.com/MOOVMENT?sk=app_335383991105

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LIMITED EDITION: J Dilla MOOVMENT® Tee (Audio Kings Collection) Check out our new design Inspired by one of the most prolific and influential producers in hip-hop, James Dewitt Yancey, better known as J Dilla. A portion of the proceeds from the sale of this shirt will go to the J Dilla Foundation, which provides scholarships to students attending inner-city schools that offer progressive music programs. This design celebrates J Dilla's legacy, which will always live on through his music.

Click here to purchase yours: http://www.facebook.com/MOOVMENT?sk=app_335383991105 PRICE: $25.00

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MOOVMENT Theory's™  new avatar.