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Build Your List – How the Mozeo Widget can help

The Mozeo online widget is an optimal way for your business or organization to build your mobile database directly from your website or facebook fan page.  By embedding our easy-to-use HTML widget into your site, your followers can simply fill out a short form providing their mobile number and contact information.  From there, they are automatically added to your contact list in the Mozeo account center.  Any duplicates (e.g. customers already in your database who also sign up through the widget) are automatically scrapped, saving you time and money with your texting strategy.

By driving traffic to your website, you consequently are building a powerful mobile database, as your customers will fill out the simple form to receive updates from your company.  By employing the power of the Mozeo widget, your business or organization can combine online and text marketing to reach your customers in the most effective way possible.

To get started with your own widget, log into your Mozeo account center.  Click on My Contacts > Website Widget.  

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Using Mobile Keywords to the Fullest

Using mobile keywords is a great way to make your mobile marketing strategy as effective as possible. Mobile keywords are unique, identifying words that let you interact with your customers. When someone texts in a keyword to our short-code number (24587), their contact information can be automatically added to your database.

Multiple keywords can be used for different purposes. You may want unique keywords for customers looking for breaking news updates (e.g. text DEMO to 24587), for those looking for information on upcoming promotions (text WIDGET to 24587), or for those who just want general information (text MOZEO to 24587). With keywords, your customers are truly interacting with your company through their mobile phones. In turn, your company has the opportunity to send directed marketing messages to your loyal followers.

Also, mobile keywords can be used by your company to evaluate how effective your marketing plan is at reaching your audience. For example, say you launch a marketing campaign and advertise on television, on the radio, in the newspaper, and on your website. By integrating mobile keywords in your plan, you can have people text in to a keyword to receive more information. With a slightly different keyword on each medium (such as: INFO1, INFO2, INFO3, and INFO4), you can track in real time how many hits you receive on each keyword. If you notice that your television keyword is receiving a large volume of hits and your newspaper keyword barely receives any, you may want to reallocate your marketing dollars.

The Mozeo account center allows you to fully automate and manage your keyword strategy. Your contacts are automatically added when they text in your keyword, and with the grouping feature, you can sort your contacts according to different keywords. From there, you can send messages just to a specific group, giving you more precise control of your mobile messaging than ever before.

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Mozeo shout out from Ted & Amy on 93Q!

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A great mobile keyword example.

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Mobile Marketing With Social Networking

The power of a mobile marketing strategy can greatly increase when combined with popular social networking sites.  These sites, such as Facebook, Twitter, and LinkedIn, allow users to form an online community and interact with each other.

These online communities hold great potential for mobile marketers.  Tapping into these networks can give you another vehicle to communicate with your current and potential customers.  With these sites, you can advertise your mobile keywords (Text KEYWORD to 24587)  and other information that you may send out via text blasts.  This way, you can build an online following that you can convert into a mobile following.

With such a strategy, you can share event alerts, discounts, specials, etc. in text blasts and on social networking sites.  By advertising mobile keywords on the sites, you can increase their exposure to your online followers who can then text in.  In fact, you can develop special mobile keywords just for your social networking sites so you can track what your response rate is in comparison to your already existing keywords.

Twitter is particularly notable in relation to mobile marketing.  Just as text blasting disseminates instant information in real time.  Texting and tweeting are both forms of communication that can reach a large audience instantly.  Because of its similar instant nature to text messaging, Twitter is a great match and a great vehicle to reach the online community.

Using both text messaging and social networking sites together is a logical step in promoting your business.  You can generate a following in the online community to complement your database of mobile contacts.  By combining the forces of mobile messaging and social networking, your business will be well-poised to succeed with new media marketing.

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Meet Mozeo: What mobile marketing dreams are made of.

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Text-to-Win: Using a mobile contest for your mobile marketing strategy

Tying in a contest promotion is a great way to increase the power of your mobile marketing strategy. A text-to-win contest can generate a positive buzz for your company while building your database of mobile contacts. For a text-to-win contest, respondents have the opportunity to text in to a special number within a specified amount of time for the chance to win some sort of prize. Once the contest is over, a mobile number is selected at random as the winner, and this person is contacted via call or text to claim their prize.

This is an attractive and truly interactive promotion concept that allows people to participate on a medium that is convenient for them. Text-to-win contests are very effective at large-scale events like sports games or concerts where the contest can be easily broadcasted to many people at once.

Looking beyond the contest itself, a company can then utilize their newly-acquired mobile contacts to their advantage. In the weeks following the promotion, the company can send out text message blasts to its contacts with information about future promotions and upcoming events. Using text messaging as the sole vehicle of communication, you can reach your customers easily and conveniently.

Mozeo offers services to make a text-to-win promotion strategy a reality. Once your respondents start texting in, Mozeo immediately stores their mobile numbers in an easy-to-use online portal. From there, you can use Mozeo’s portal yourself to send text blasts to your contacts to drive future attendance at your events, increase sales, and build a general awareness amongst the public.