“Over time, things tend to get commoditised, that is, they become available always and everywhere in good quality and sufficient quantity – and thus interchangeable. This leaves not many options for differentiation. But there is one thing, and that is the experience.” https://buff.ly/2A0F97E https://www.instagram.com/p/BqNfU7NHA9g/?utm_source=ig_tumblr_share&igshid=1tc9fo1vzna25













