While speaking with one of our customers a few years back, he remarked that our software didn’t have any “gotchas”–bad surprises that spring up after the purchase. In dealing with software vendors for many years, he told me that he had come to expect “gotchas” in all software purchases.
In other words, he actually expected that software vendors were trying to trick him. I don’t know about you, but that makes me sad. Should a customer be surprised when software does what it’s supposed to do, and costs what they expect it to cost? Of course not!













