The Writer's Writer

A delve into the abyss that is the art of strategic writing.

[msevans17]

The Quote is only the tip of the iceberg

[msevans17]

The Four Keys to Successful Media Relations

Know who to approach with your story

Know when to approach them

Know what they are looking for

Know when their deadlines are

[msevans17]

12 Tips for Working with Media

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.

"There is no such thing as 'off the record'"

[msevans17]

Words to keep in mind when dealing with the slippery slope that is media relations.

[msevans17]

Media Relations Is About Stories, Not Lunches [Advice]

There was a time when public relations seemed to be all about connections, and PR people courted reporters with story ideas pitched at fancy restaurants. But with all the changes that have come to th…

It is all about the story.

[msevans17]

Four Little Words: Media Relations Advice from Journalists to PR Pros - CommPRO.biz

I’ve been making my rounds again, asking journalists and bloggers what it is that PR people are doing right, and what we’re getting lazy about. It’s not that we don’t know this stuff – it’s just that the pressures of getting that proverbial ink sometimes push us to misbehave. As I think back on their comments, there’s a strain of a chorus being written. It’s not Kumbayah, my Lord! It’s more of a shoot-‘em-up, early Dylan ballad. If we could all learn to sing, in tune and in unison or harmony, we may be able to continue holding the honor of being a Public Relations Professional.

As PR Professionals we always want to be on the good side of our journalist counterparts. In turn, they have some advice for us.

[msevans17]

Johnny McGinley, MCIPR, MIC, CIPR Accredited Practitioner offers his Top 10 Bite-Sized Advice Tips For Effective Media Relations

Take a bite out of the Top 10 bite sized tips for media relations.

[vladimerbotsvadze]

The World of Social Media Monitoring and Analytics #infographic #SM

[msevans17]

Social media information at its core.

[analyticisms]

Simplistic but good representation of the various levels of social media measurement.  As the article’s author puts it: the farther down the funnel you go the more difficult the measurement.

[treedance]

Age Distribution on Social Networks

Image: By Pingdom with data from Google Ad Planner via Bit Rebels. Select to embiggen.

[analyticisms]

We love the title of this article (“Finally”) and fully agree with the sentiment. Although the metrics used are pretty simplistic and not very accurate/useful, but at least there is measurement and analysis taking place.

[mashable]

So our question is — who thought this would be a good idea?!

[via]

[msevans17]

How ever will the public relations team cope with this faux pas? Can Urban Outfitters recover its image or rebuild its reputation?

[adage]

Meet Ad Age's 2014 Top Digital Marketers

These big thinkers are the talents behind some of today’s smartest interactive marketing. 

See the top digital marketers 

[msevans17]

Taco Bell Joins Snapchat to Reintroduce the Beefy Crunch Burrito

Taco Bell is testing the waters for Snapchat, a hugely popular app with teens, but also a controversial one that most brands have steered clear of. The fast feeder joined the pl...

Who doesn't love a Beefy Crunch Burrito and maybe some Snapchat on the side? Taco Bell used a brilliant PR tactic by announcing the return of the Beefy Crunch Burrito through Snapchat. The new social media platform may be the most inventive way of promoting yet.

[msevans17]

Is Snapchat the Next Frontier for Marketers?

In what may be a first for the platform, a New York frozen yogurt chain is leveraging Snapchat for a promotion that presents users with a coupon that self-destructs within 10 se...

Apparently Snapchat is the new frontier for product promotions. Specialty coupons and limited time offers are just a few of the ways thjat Snapchat can be helpful to a business.