It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.

[analyticisms]

#FridayFunFacts: streaming has become very quickly the dominant form of recorded music consumption, by far. Take a look at all these great charts that tell that story.

[analyticisms]

It’s not just streaming music that is becoming the dominant format in its industry, video streaming is huge too and, according to these charts, “here to stay”. An important series of charts and stats for digital marketers to integrate into their thinking.

[analyticisms]

A huge trove of charts and data about video marketing in the digital space, a subject very dear to our hearts and minds. Digital marketers with any ambition of succeeding in this day and age owe it to themselves to read the article and take a look at the stats.

[analyticisms]

#FridayFunFacts: streaming is becoming the new face of TV, led by Netflix and YouTube.

[analyticisms]

#FridayFunFacts: Google and Apple took a small chunk of Amazon’s smart speaker market share at launch but have failed to increase their position in the past 3 years. 

[analyticisms]

The raw usage numbers are pretty impressive but very few people are using smart speakers or built-in assistants to make actual purchases.

[analyticisms]

#FridayFunFacts: iOS is (and has been since Day One) killing Google Play in terms of app revenue. But the numbers are pretty amazing and it’s interesting to see the differences between Google Play and App Store in what apps make it to the top 10.

[analyticisms]

CX (consumer experience) is on the rise as a critical customer satisfaction- and competitive differentiation-driving tool.

[analyticisms]

#FridayFunFacts: intereting number about 2019′s social media darling, TikTok.

[analyticisms]

A little Friday fun for all of us marketers.

[analyticisms]

#FridayFunFacts: lots of good facts in this infographic about affiliate marketing, an often forgotten but potentially powerful marketing tactic.

[analyticisms]

Interesting numbers point to the need for and usage of chatbots on websites.

[analyticisms]

How appropriate: a video about video marketing statistics. Important numbers that every digital marketer should be able to quote.

[analyticisms]

#FridayFunFacts: voice search is definitely an age thing.

[analyticisms]

Gigantic but incredibly useful and data-laden infographic about video marketing. Must read.

[analyticisms]

Lots and lots of great stats about the state of email marketing in 2019.

[analyticisms]

This makes us feel like there may be hope for marketers out there.