Murphy Ben International

Murphy Ben International is a Nigerian multinational company headquartered in Lagos Nigeria, which is compromised of multiple areas of businesses from online malls to digital TV and from web based services to e-learning.

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The Benefits of Music

Murphy Ben International is a top entertainment company, located in Nigeria. The founder always had a passion for music & the entertainment and turned his passion into a successful business. The goal at Murphy Ben International is to promote African culture through youtube videos, e-businesses, and digital learning services. Music is one of the methods Murphy Ben International uses to promote African culture. The founder of Murphy Ben believes there are many benefits of listening to music.

“Music is the movement of sound to reach the soul for the education of its virtue” ~Plato

Listening to music helps with stress

Murphy Ben knows that listening to music is a stress-reliever. Listening to music you enjoy causes a release of dopamine. Dopamine affects your emotions and feelings of pleasure. Listening to music that you like is a natural way to increase dopamine production and get a good feeling. If ever you’re having a stressful day, try listening to your favourite songs.

Music positively affects learning & memory

Music can have positive effects if you are studying or doing homework. However, the type of music you listen to is important to obtain good results. For example, when it comes to studying, the best type of music to listen to is a melodic & slower classical piece. Understanding how music affects your learning and memory can ultimately help you become a better student.

Music can be used for medical reasons

Ever heard of music therapy? This type of therapy involves using music to improve mental, physical, and even emotional health. For example, music has helped patients with alzheimer’s bring back memories. Music can give patients a strong emotional response, and sometimes that emotional response is associated with a memory.

Improves quality of sleep

Insomnia is a common sleep disorder and music is shown to improve sleep quality. Listening to soothing music while trying to fall asleep is a natural alternative to using sleep medication.

About Murphy Ben International

The African entertainment business was founded in 2009 by Murphy Anawana. This company expanded rapidly, starting with only 2 employees and now over 400 employees. They have grown to be a top company in their industry.

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Video About Murphy Ben International

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Analyzing your Market Environment

Murphy Ben International is a company based out of Nigeria. They have to periodically be doing a SWOT analysis of their industry as well as the market as a whole. SWOT stands for Strengths, Weaknesses, which is internal to the company, whereas Opportunities and Threats are external. 

Murphy Ben International every now an then takes a look at what they are excelling at which could give them a competitive advantage over competitors in their industry. In order to see what their are lagging in to potential take care of them, Murphy Ben also has to know about their weaknesses. It is up to each company to understand where they are excelling and where they are lagging and take appropriate action. 

Opportunities are current market trends which are beyond the control of a company. For example, when social media was becoming more and more popular, it was an opportunity for companies to join in order to reach more eyeballs for free and to have a direct and fast way to communicate with their customers. On the other hand, threats are factors which can hinder the performance of companies which is not in their control either. A great example is a recession which doesn't provide much people with a great disposable income. Again, it is up to the company to find a way around threats. For the example of the recession, a good way to overcome this is to offer products or services that offer a lower priced product line to customers.

Looking at the marketing environment, it includes the actors and forces not related to marketing but still affect their ability to build and maintain relationships with customers. The factors of microenvironment are the company itself, suppliers, marketing intermediaries, competitors, the public and customers. The company consists of all the employees working in all departments. Suppliers provide customer value by producing the resources for the goods and services. Marketing intermediaries help the company promote, sell and distribute its products to final buyers. Organizations must know where their competitors’ offerings are positioned against theirs. 

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Murphy Ben International Info

Murphy Ben International is a company based out of Lagos Nigeria. They offer their services to many regions in Africa and around the world. The business is made up of various different services, which range from online malls to digital TV and web-based services to e-learning. Murphy Ben International is an umbrella company with Aforevo being one of a handful companies within its portfolio. Aforevo means Africa Online Revolution and their main tasks include creating, showcasing and aggregating African content. 

Founded in May 2009, Murphy Ben International is now a multinational company. They have only started this company with two employees, and currently employ over hundred staff from all over Africa. Murphy Ben International has been incorporated since 2012 and decided to pursue a purely online business model.

Murphy Ben International is presently the biggest Youtube partner in Africa as is owns many different website producing their revenues from ads. They have even branched out into satellite television with the launch of Aforevo TV in September 2015. In the future, Murphy Ben International is looking to get into e-learning since they have a good presence in Africa, they can use their current brand name to get a head start.

In just six years, Murphy Ben International has been able to grow from a small company to now one that is a leading online force in Africa. The company has instilled within their employees the importance of the quality of service customers receive. They have to know that their product is the leader in their industry.