m e l i s s a w i l l i a m s

viscom l6

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Mini cards

I got some mini business cards made

[charlieboysothercherries]

USING INTERACTIVITY IN STORES

Tommy Hilfiger

This is an old one (from 2008) but still a good idea which could be developed for window shopping.

This campaign encouraged shoppers to leave their images for use in a collage of images being shown in shop windows.

Alexander McQueen

The flagship store in London contains touchscreen tables which project images onto large video screens

Primark

Primark’s new Newcastle store uses video screens, including the giant screen

[charlieboysothercherries]

USING FASHION INTERACTIVITY IN STORES

To incorporate a difference audience, we’re looking at incorporating a body motion tracker screen to the front of the stores to entice the public into shopping in John Lewis fashion.

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These are some of the photos I took of the packaging just need to edit them in photohop

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TLAB STAMP!

I got a stamp made so that I could stamp some takeaway bags

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Window Display

Behind the scenes with @charlieboysothercherries taking pics of the window display 

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Foiling

To give the healing tea labels a more luxurious feel, I then foiled them, it was really simple to do and gives it a more high end look to the packaging.

I went over the illustration with glue let it dry for about 10 minutes then placed the foil ontop and pressed onto the glue and peeled off, 

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Foiling

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Healing Tea Packaging

These are the final designs for the healing tea packaging labels, the colours are slightly off because its saved as CYMK not RGB.

When it comes to print these out, the excess will be trimmed ovbs! 

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Packaging Development

This is the final net for my packaging

I printed mini boxes to test and see how it would look in colour before printing on Luster paper

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Packaging Development

This is the first net that I developed for my packaging, I tested it out on A4 paper just so I could see if it would work.

I felt like that first box that I made was too short at the top and so I elongated it and tried it out again.

This size is definitely much better as it isn’t as short and stubby.

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Packaging Inspiration

Inspiration for my luxury tea packaging. I like that this packaging for tea is a container rather than and paper/cardboard box, makes it feel more premium and luxury. And the use of gold gives it a luxurious touch.

This packaging is really elegant, neat and compacted, really like the raised text, and the box folded on the edges.

This packaging also uses tin containers instead of boxes which I like when it comes to my luxury tea packaging I’m going to try and use a different material instead of paper

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Packaging Inspiration

Interesting style packaging, something unique and different

Although this packaging has a very safe design to it, I like that the design has changed slightly and the colours represent the different flavours, When it comes to designing my packaging, I will change the colours to for each of the different flavours

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Packaging Inspiration

This packaging design is beautifully illustrated when it comes to designing my packaging I will try and incorporate illustrations, especially when it comes to ‘Healing Tea’ packaging.

The way the packaging has been photographed and made into posters looks really nice, something that I might try, when it comes to making my packaging.

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Packaging Inspiration

As my brand TLAB is a pyramid shaped icon, I thought about having different shape boxes, and so looked into triangle packaging.

I love this packaging design, with the clear front so you can see inside of the packaging, something I will experiment with.

I really like how clean this design is, and at the top has a handle 

This packaging design is so elegant, and has a luxurious feel to it. The laser cut design is really nice and gives it another element rather than just having a plain design.

I really like how fun this packaging looks, and how it uses different colours in relation to the different flavours

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Filming

Sneak Peak of whats to come for the short video, I did this using chinese flowering tea, a fish tank and some ink dropped into water

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Chinese Flowering Tea