I have been using WIX for the last 7 years. I used WIX to build my own company website which is actually getting slightly outdated. The annual fees are pretty high (but then again it is my shopfront) and I like how easy it is to manage. What bothers me is that the content is lost should I decide to discontinue my plan with WIX. I think wordpress is definitely the way forward with me. I am still not feeling hugely confident with HTML and CSS so I am hoping that Wordpress will be slightly more user friendly for me.
Iv carried out a little research and I have discovered the following:
Ease of use:
WIX is extremely easy to use due to the drag and drop editor within the templates. Its very easy to add elements and move things around. Many beginners would find this feature a blessing as it saves them from dealing with code.
While Wordpress has a whole host of amazing templates, you need some technical knowledge in order to be able to set up the site and add extensions & plug-ins. The Gutenberg editor is great to add blocks of moveable content but its definitely more difficult to us for the novice.
WINNER: WIX
SEO:
WIX offer great options to allow you to expand your search engine optimisation - you can edit the page titles, URL and image alt texts. The Wix SEO Wiz asks you a few simple questions about your site and creates a personalized SEO Plan for you.
Wordpress have a better offering - there are amazing plug-ins available can really enhance to optimize content, meta tags, keyword focus and much more (eg. yoast seo and google analyticator). There isn't a better platform than WordPress when it comes to SEO optimization.
WINNER: WORDPRESS
Blogging:
While WIX will allow you to upload regular content, you are limited with the layout of your posts along with editing capabilities. It has all the basic blogging features you’ll commonly use. For example, categories and tags, photos and videos, archives, etc. Wix blogs have slower commenting and are more difficult to handle than WordPress blogs. Many users end up downloading third-party commenting systems such as Facebook or Disqus, which both require users to register. It also lacks a number of functions, such as the ability to backdate posts, create private posts, and more.
WordPress began as a blogging platform and has since developed into a full-fledged website builder.It now controls approximately 40% of all websites on the internet. It has all of the blogging features you'll need, including a native commenting framework and all of the other advanced features Wix lacks. Wordpress allows you to add tags, categories and RSS. Wordpress also allows for extensive plug-ins to support blogging
WINNER: WORDPRESS
Cost:
Wix offers a basic website builder for free however this plan will have branded ads featured on your website and also you will need to use a custom domain name eg. username.wix.com/sitename. Apart from that, the basic plan does not offer necessary add-ons such as Google Analytics, Favicons, eCommerce, etc. If you prefer to have your own domain name and a site without ads, you need to sign up for one of their plans. These cost between €12-21 with a monthly plan.
Regardless of which plan you select, this price does not include any Wix apps which you may choose to use on your website later.
Wordress is open source, which means that anybody can use it for free. You are just required to have your own domain and web hosting to install it. There are many free themes and plug-ins, it can be tempting to choose the paid option so costs can easily increase.
WINNER: WORDPRESS
CLEAR WINNER: WORDPRESS
Through my research, I have noted the following. If I want an e-commerce site, Wordpress is the way to go. I have experimented with the WIX apps and they tend to work out extremely expensive. From what I gather Wordpress offers WooCommerce which is free and suitable to create an online store. This is something I will experiment with in the next few months.
There are other categories not covered above:
Design Options (Wordpress)
Plug-Ins/Apps (Wordpress)
Data Portability (Wordpress)
https://www.wpbeginner.com/opinion/wix-vs-wordpress-which-one-is-better-pros-and-cons/#designoptions
https://www.arcstone.com/blog/pros-and-cons-of-wordpress-cms
https://youtu.be/z_XaTeO-zMk