my digital lens

the wonderful world of photography, advertising and our increasingly digital lives.

[helloyoucreatives]

Bentley’s lastest advert was shot using an iPhone 5s, edited on an iPad and with a bunch of Apple accessories. 

No desktop or pro camera gear at all. 

[isee5c]

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[mydigitallens]

Pancake day!

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[mydigitallens]

isee5c:

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[noosphe-re]

If you are in school today the technologies you will use as an adult tomorrow have not been invented yet. Therefore, the life skill you need most is not the mastery of specific technologies, but mastery of the technium as a whole - how technology in general works.

Kevin Kelly (via we-are-star-stuff)

[recipeforawesome]

"Red Bull has become a company that is hard to describe in conventional terms and perhaps the premier global example of a business that combines story and action — something I call a storydoing company. Instead of “telling” its story using advertising, Red Bull conveys its story through the creation of compelling experiences, all carefully crafted to “give you wings.” Because of this, Red Bull has become a packaged-goods company that is also a content creation company that is also an events company that is also an adventure sports lifestyle company."

[mydigitallens]

Coca-Cola Social Robot

Really fun social idea for Coca-Cola Israel. Robotic avatars controlled by teenagers at home who were unable to attend the Coca-Cola Summer of Love event allowed them to participate and socialize with those that were. The robots became the stars of the event!

[mydigitallens]

Coca-Cola Personal Road

Using geo-fencing technology and a custom app whenever a consumer approached the billboard their name would be projected. The consumer received a message through the app to let them know their name was up in lights. Hit number 1 in the israel app store and stayed there for the length of the campaign. 

[mydigitallens]

Amstel Pause

Must be the day for vending machines giving you free drinks. This take comes from Amstel Bulgaria encouraging you to take a break for 3 minutes in return for a free beer. Sounds fair.

[mydigitallens]

The Coca-Cola Hug Machine

You hug it, it returns the favour with a Coke. Because vending machines have feelings too.