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An XML responsive system that empowers a steady dispatch design for advertisement across streaming video platforms. The plugin also plays an imperative part in generating VAST tags. The module is created within IAB standards to support video creatives.
Unstacked Data Management Platform(DMP) | dJAX DMP manager
Data management platform (DMP) as advanced media develops progressively perplexing and more client information is made and gathered once a day, advertisers, offices and distributers need better approaches to purchase, sell and oversee crowd information past the standard suite of investigation apparatuses. While enormous information is instrumental to powerful information driven advertising efforts, you can't do much with the crude data. You need it arranged and changed over into a usable structure, at any rate so you can comprehend what you're taking a gander at. This is the intensity of a DMP.
SUPPLY SIDE PLATFORM (SSP) Providers Is Key To Your Business. Learn Why!
A supply-side platform is a piece of software used to sell advertising in an automated fashion. SSPs are most often used by online publishers to help them sell display, video and mobile ads.
This has given an entirely different standpoint to the best approach to purchasing and moving advanced stock. RTB are quicker, progressively proficient and relatively practical on the two sides of automatic. From App designers to site and blog proprietors could be a piece of the RTB ecosystem SSP empowers publisher adapt their advanced stock. They can likewise pick the promotion arrangement and size that are appropriate for their watchers, deal with their income by characterizing offer floors and convey advertisement stock offers to various interest sources.
In supply side platform with QPS control and RTB which is used to measure the rate of traffic experiencing a specific server in connection to a system that serves a Web space. Whether frameworks are sufficiently versatile to serve the changing needs of a client network as they develop. The fundamental component of the SSP is RTB-sell off, albeit many can work with direct deals. The Real-time Building closeout is more qualified for the fundamental reason for SSP to sell place for publicizing with most extreme advantage.
Administrator, DSPs and publisher having different breakdowns reports
All DSPs must send a reaction with the most extreme reaction time of 120 ms; if any DSP take any more drawn out it would be disregarded in the offering procedure. So we can have highly performance on bidding process.
Supply Side Platform for publisher has most proficient receipt the board framework for distributers and DSP's.
SSP can provide varies mode of payment like PayPal and other payment methods can be added
publisher
Data Management Platform for Marketer (DMP)
The center thought of publicizing is 'get the message to the correct watcher at the ideal time'. Information is the center part of this. Data management platform is bounteous information deserted by the watcher when they take part in online exercises. Butintegrating, examining and overseeing information from various online sources is extremely difficult.
Supply Side Platform(SSP) for Publisher
The SSP allows the users to access programmatic selling in ad exchange and also it provides optimization in ad revenue and selling costs. By using SSP in ad inventory, the publisher can able to sell the impressions at the highest bid rate and can access a wide range of advertisers in the network.
As a leading provider of advertising technologies, we assist our clients in step by step development of a programmatic ad serving platform. Our consulting process is widely categorized as requirement gathering, planning, and determining the right ad exchange, stages of development and product maintenance.
dJAX Standalone SSP for publishers define a wide array of options to optimize their ad inventory earnings. Publishers can filter and sort the type of ads; they deem best fit for their viewers’ experience in the page.
dJAX video ad server is a standalone platform for advertiser and publisher with advanced video ad formats ( Inline, Overlay & Companion Ads). The server delivers the ads with VAST4.0 compliance and HTML5 player.
Power of Revive Ad server‘s Geo Fencing plug-in on digital marketing
A geo fence is an electronic limit put around a specific zone. It's regularly used to inform organizations when a client enters that region.
At this moment geo fencing is utilized principally in promoting to draw number of visitor. Organizations use radio frequency recognizable proof to set up an edge in a postal division, around an area, or notwithstanding encompassing a whole town. A geo fencing application could be designed to send a push notification w ads or banner ads to Smartphone users in a defined geographic area.
The mobile advertising procedure of geo fencing gives neighborhood, multi-channel organizations a chance to communicate through cell phones with potential customer who are close by and prepared to-purchase, before they stroll through the entryway. This makes it a ground-breaking approach to interface with both new clients searching for your item and flow customer in electrical boundary. You can apply the geo fencing methods on digital marketing strategy to identify and targeting potential customer.
When users with a mobile device enter the boundary and have an App related to the business or key in relevant search terms, they can receive messages, ads, or notifications of special offers for in-store purchases.
Benefits of using geo fencing plug-in for revive adserver:
Effectively reaching and engage the local customer
Easily identifying and targeting the potential customer
Provide Personalization for Customers
Higher quality clicks for a better ROI and return on ad spend
Programmatic Adserver with SSP, DSP and Open RTB Exchange
dJAX ad Exchange Framework provides a platform to integrate many third-party exchanges, buying and selling their real time inventory through real-time bidding, thus fetching real time revenue for Publishers and Advertisers.
Header Bidding Adapter for Revive Adserver
What is Header Bidding? Header bidding is a reaction to a divided and exceptionally wasteful procedure for computerized promotion show. It is an option to the "cascade" technique, the way toward offering impressions in a single deals channel and if that doesn't succeed moving to less significant channels. Header offering is here and there alluded to as development offering or pre-offering.
At the point when the page loads, header offering empowers distributers to have synchronous closeouts with all SSPs and promotion trades. Distributers can get offers on their stock that might be inaccessible through their essential promotion server and trade. The returned offers are then passed into the advertisement server so they can contend with direct request and the essential promotion server's trade on a level playing field.
Prebid.js :
Prebid.js is the center result of the Pre bid suite. Executed on numerous arrangements to incorporate showcase, video, and native video, it gives a straightforward procedure to header bidding that can be increase to meet your requirements.
Compelling reasons to get the Header Bidding Adapter
Reduce Latency
By using Header bidding with prebid.js reduce the latency between the bid requests being sent and the responses being returned.
Improved Ad standard
Convey quality ads to your perspectives each and every time, offers structure high esteemed interest sources ensures that quality advertisements are conveyed to clients. The module will improve your client experience by serving best promotions along these lines enhancing your income.
Improved yield
The module helps with accomplishing greater expense per Mile (CPM) through expanded offer challenge from premium interest source to win impressions. This draws out the genuine incentive for your impression in the Ad tech biological system. Remarkable highlights of the module incorporate an offbeat holder to guarantee all accomplices have their offered solicitations activated simultaneously, an all inclusive break setting to oversee to what extent the program trusts that bidders will react, and accomplice explicit connectors that enable the wrapper to make an interpretation of all offers into a typical key an incentive for the advertisement server. Revive Adservermod generate more advanced plugin to support revive adserver .The plugin can pick the most relevant creative for display and engage the fast bidding process. For more information about Header bidding adapter visit----> https://www.reviveadservermod.com/video/header-bidder-adapter
Use DMP Manager's Customer Data Platform (CDP) to Increase Revenue
create centralized data structure that cansenhance customer experience and increase revenue
product link https://bit.ly/2kiGlzG
#dataplatform #enterprise #customerdataplatform #datacloud #CDP #CDPsoftware
How to increase revenue by using Data management platform
Data Management Platform (DMP) is a data warehouse hosted in the cloud. If a business starts working with DMP, it begins to collect, sort and store the information it is connected to. It takes the data and translates it into a more useful form which shows trends, insights and statistics. This would allow the marketers, and publishers to turn these insights into actions and use them to inform their marketing campaigns.
If a company runs a campaign that seeks to convert new customers will not be sure to reach the right people. At that time we need to cut down on costs by cutting ads targeted to people who aren’t likely to convert. To make the ad distribution more accurate and efficient, all we need is data. Plethora of data on current and potential customers already exists. The company needs to collect, organize and analyse it and turn that to useful insights.
Revenue can be increased:
The most important benefit of using a Data Management Platform is to increase its revenue. By using one of these enables you to more accurately target the ads to the right audience which would result in higher response rates, increasing the brand recognition and most importantly higher conversion rates. For a marketer, increase of conversion rates generally means more sales of the products and services which lead to higher revenue.
A DMP provides a better sense of direction when choosing the proper placement for ads and promotional materials which increases your return on investment which you have spent on marketing. For a publisher with a valuable first party data, you can also use a DMP to sell that data to other advertisers opening up for a revenue stream.
DMP can be used to determine which audiences and demographics are converting more often than others. This would allow them to prioritize the advertising budget toward a wider audience or a similar look alike audience that would have a higher chance of converting when compared to non performing audiences. This prioritization can decrease the overall cost per lead and increase their revenue by bringing on more customer for less money.
Optimized cross device campaign management:
Your ad campaign not only reaches the customers on one type of devices unless you target it on that way. There are chances that people may view it on android devices, apple, Macs, PCs and even TV. You must able to view the insights from all the type of devices.
DMPs offer cross device technology which matches the profiles of the targeted audience across screens, so you can reach the right people at the right time on the right screen.
Streamlined data:
Being a marketer, you can able to collect lots of data from a variety of sources. Some of the common channels include e-commerce, email, mobile apps, social media and customer loyalty programs.
DMPs can collect that data and conveniently store it at one place so that you have one cohesive view of your customers across screens and platforms. DMPs process, organize and prepare the information and offers a much clearer picture and a better understanding of your audience, strategies and efforts.
By having all your data organized in one place means your team can. The result is the option to make much more informed decisions across all the aspects of the company.
The main benefits here is that it gives you a complete control over all your data and allows you to import the new data as well. Whether you want to store it for later, you can use it immediately or share it with partners since you have all the tools you need.
Leaner budget:
With the DMP, there is no longer a need to “spray and pray” with your advertising that means sending the same message everywhere and hoping it hits the people you are interested in. You can build the audience to retarget the people who have visited your site and purchased your products previously or try to get the consumers who are abandoned the products in their shopping carts on your site to come back and finish their purchase.
Further, you can choose who sees your advertising and can only focus on the most important audience. Overall, this means the reduced ad waste and likely a leaner marketing budget. By cutting out the ineffective ads will make the budget leaner and help improve the bottom line.
New target customers and audiences:
When selling a particular product or service, the main goal is to often find more customers. DMP data can open you up to new audiences and customers via audience extension and look alike modelling. Audience extension is a method of adding on 3rd party data onto your existing audiences to find the additional customers across the internet. For the marketers without a lot of 1st party data, audience extension is a key to growing the size of your target audience. Lookalike modelling is another option which relies on machine learning to find new possible customers most likely to interact with the customers. All you need to do is provide the seed audience of your ideal customers or target and the algorithm does the work to grow your target audience size.
Meet the needs of your customer base:
One-on-one relationship with the customers is not always possible, but you can get to know them better with the right amount of data which is organised in a digestible way. For example, you can learn which of your product or services they value most or you can learn how they react to various promotions and marketing materials and what resonates with them most and drives the most sales.
You can also use your data, search results, social media likes and surveys to predict what new product or services your customers might want.
Accessing the second and third party data:
One of the benefits of DMPs is the ability to integrate first, second and third party data into one system. For marketers who are looking for high quality sources of data beyond what they already have, second and third party data are necessary to increase the audience sizes. Many Data Management Platforms offer third party data from trusted data companies for purchase inside the platform so that you can add the data directly into the audiences you are building.
Continuous learning:
DMPs are not just solutions to short term problems even it is great for that. It would help the agencies build out the long term agencies. Companies can use them to solve the immediate problems such as advertising spending which is too high or promotional content that isn’t reach the right audience. But it also uses the information which gathers from the people to help them reach the long term goals.
A company need to optimize the campaign using their DMP which can apply what they learned to future campaigns. The more they learn, the better their future campaigns would be. With a fewer adjustments, they will be successful more quickly. The consistent progress help the company to reach its long term goals.
DMP manager offers the ultimate DMP plugin for revive adserver.
Advance VAST video advertisements module is a standard for conveying video promotions that improve the present video promotion serving circ...
An XML responsive system that empowers a steady dispatch design for advertisement across streaming video platforms. The plugin also plays an imperative part in generating VAST tags. The module is created within IAB standards to support video creatives.
Ad-tech Software and Ad-tech Solution to Render All Your Ad Serving Needs
State of the art Ad-tech software offered by dJAX Adserver; providing relentless Ad-tech solution for placement of ads on display, mobile and OTT devices. Now target potential audience using Artificial Intelligence and RTB techniques to buy and sell ads.
For more information visit----> https://bit.ly/2UJRbLw
Video adserver is considered as the engine of video advertising industry and it usually serves the online video ads. The ad server gives a tag to different publishers’ websites and can track the delivery and performance across them all. There are two important types of tags one is VAST and another one is VPAID.
Choose from over 350+ ReviveAdserver plugins and modules across various functionalities for mobile, video, display, targeting, reporting, integration, billing and many more