Check Success Rate of E-mail Marketing campaign
The success rate of email campaigning is depend upon the deliver ability of emails where we consider spam issues, authentication & reputation of sender’s id, email content, email bounces that affects email campaigning score.
Key points for Authentication check:
To prevent email spamming, create an email validation system that detect email spoofing and verify sender’s IP address.
SPF which is an acronym of Sender Policy Framework that allows hosts to send mails(sender IDs indicate sender party) from given domain, once there is record found in Domain Name System.
To verify DNS of email sender, an email authentication is system (domain keys), that ensures mails integrity.
Key points for Reputation check:-
Unsubscriber option is a must option: It may happen that recipient may not find any interest in your email or may not find relevancy and frequency in mail content, then he should control or unsubscribe your email, else recipient may mark your mail as spam. It can affect sender score.
When sender’s email id can be blacklisted?
It is a possibility when sender sent too many spam email, in this case sender email Id can be blacklisted.
What about mail Bounce management? :-
This bounce rate is calculated when mail do not reach to recipient's inbox and go back to servicer provider that has sent the email. It is the ISP that tracks all bounces that should not exceed ten percent else sender email id can be blacklisted.
a) Hard bounce- It’s due to any permanent reason like invalid or non-existence email address.
b) Soft bounces- It’s due to temporary reasons like recipient's inbox is full or unavailable ISP.
Check recipient engagement:
User engagement can also be called as recipient feedback and this feedback is depend upon open and click rate by recipients. This engagement show progress in sales lifecycle that should end up with buying of services and products. ISP (internet service provider) tracks engagement of email subscribers as well as nature of the engagement involving opening of mail message, its addresses, clicks on mail links or images, mail movement, reporting against email spamming, email deletion, opt out emails. Engagement rate is calculated based on opt-in mails. ISPs track sender reputation.
Few points to remember while writing mail content:
The subject of mail should be interesting that can make recipient to click the mail to open. In addition you can state benefit tactics of your service in subject as well.
Make sure to check spamming before sending any content in mail.
If you embed video in mail, then avoid it. Since it suppress deliverability. You can include a link of a required page to download or view instead of video.
Try to send personalized conversation mails to ignite recipient interest and write mail directly with recipient name with right format like Mr./Ms.
Call to action (CTA ): Call to action button like “Buy Now is one of the important functions that bring recipient’s attention to keep buying product or service, clicking right from email template. The CTA button should be specified clear & precise.
This is how you can ensure recipient engagement:
Segmentation is necessary - It can be a nice practice if you segment recipients list and then send quality content to them. There is a need to track that how your mail looks in recipient inbox before sending particular mail to entire database of targeted audience.
Deploy an interactive welcome- This is a nice way to inform recipients that how they need to sign up once they receive a welcoming email .
Clear unwanted mail ids from database- Subscribers who have opted out your mails, should be deleted from database of senders lists.
On considering all these factors, one can get high-engagement rate through recipients. And so high ROI in mail campaigning or email marketing.
