What Nadda Did - Her Portfolio

Works by me, as an associate creative director/copywriter • 21 years in the BKK ad scene and a few in some rural mountain searching for the meaning of life • automobiles, beauty & personal care, food, retail, pharmaceutical, etc 

[naddathecreative]

Corolla Altis Minor Change with Reverse Camera

Client: Toyota Motor Thailand • Agency: Dentsu Thailand • Production:Revolution •Year:2006

The idea was simple: promote the newly added rear-view camera option for the 2006 Corolla Altis, but do it with style. Back then, we had much bigger production budgets, so we built a surreal ‘wonderland’ filled with bizarre sculptures. An elegant lady drives through them when her scarf flies out the window and lands on one. She simply reverses the car, stopping just an inch from the sculpture’s sharp tip, all thanks to the rear-view camera.

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Lexus IS — a film that went from briefing to completion in just 5 days!

An ad-hoc video produced from scratched based on an urgent brief from the Lexus marketing team to promote the new Lexus IS before the upcoming motor expo. The aim was to attract a younger audience with Lexus IS' approachable price point and sporty look and feel. It wasn’t meant to follow a tight storyline, just a light, playful piece showing a young woman enjoying her Lexus and the attention it draws.

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Lexus NX PHEV Launch VDO for Thailand

We re-edited the sequence of the original global video to better align with the key messages for the Thai market.

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2017: Lexus Crossover Tribe — Real User Interviews: RX

When Lexus brought its SUV models together under the new ‘Crossover’ category, we spoke with real owners about their perspectives on life — capturing the character of Lexus owners and, in turn, the essence of the brand.

My role was to develop the concept for each interviewee, write the script and questions, conduct the interviews, and collaborate with the director and editor to select the strongest lines for the final video.

[naddathecreative]

2017: Lexus Crossover Tribe — Real User Interviews: NX

When Lexus brought its SUV models together under the new ‘Crossover’ category, we spoke with real owners about their perspectives on life — capturing the character of Lexus owners and, in turn, the essence of the brand.

My role was to develop the concept for each interviewee, write the script and questions, conduct the interviews, and collaborate with the director and editor to select the strongest lines for the final video.

[naddathecreative]

2017: Lexus Crossover Tribe — Real User Interviews: NX

When Lexus brought its SUV models together under the new ‘Crossover’ category, we spoke with real owners about their perspectives on life — capturing the character of Lexus owners and, in turn, the essence of the brand.

My role was to develop the concept for each interviewee, write the script and questions, conduct the interviews, and collaborate with the director and editor to select the strongest lines for the final video.

[naddathecreative]

Lexus UX Exclusive Trip for First Owners

This is to show I don’t only work on adverts, I also handle event recap videos.

This one captures the fun of an exclusive trip Lexus Thailand organised for the first group of Lexus UX owners, while also showcasing the car’s features and embodying Lexus’ spirit of Omotenashi — the ultimate service, anticipating customers’ needs even before they ask. Many of the shots were produced separately for commercial use. Because, at the end of the day, we still want to sell it. My role was to work closely with the film director and camera team to make sure we have the right footage to convey the desired message.

[naddathecreative]

Lexus UX User Testimonial

Produced as part of the Lexus UX Exclusive Trip, this video takes a more hard-sell approach, featuring lively snippets from interviews with the first group of Lexus UX owners, capturing their excitement, impressions, and why they chose the UX. My role was to work closely with the film director and camera team during the interviews, and in developing shots that highlight the car’s unique features, and eventually in the post-production to select the best lines to include in the final video.

[naddathecreative]

There Is More Out There - Chevrolet Trailblazer

Client: Chevrolet Thailand
 • Agency: Commonwealth/McCann • 
Production: Film Factory •Year: 2015

As the name suggests, the Chevrolet Trailblazer encourages drivers to keep exploring new roads. This story reflects that spirit through a physician who turns to his other passion — music and sound engineering — to help a patient in an unconventional way.

My role was only the ideation stage, inspired by a friend’s real-life personality. I left the company before the production began.

[naddathecreative]

The All-new Lexus UX

จะขับอะไรเดิมๆ ไปถึงเมื่อไหร่? พบประสบการณ์ใหม่จากคุณภาพงานประกอบโดยช่างชั้นครูชาวญี่ปุ่น นำเข้าทั้งคัน ปลอดภัยเหนือชั้น พร้อมประกันไฮบริด 10 ปี #Lexus...

The All-new Lexus UX | The Urban Disruptor

Client: Lexus Group Thailand
 • Agency: Dentsu Thailand • 
Production: Jumbo A •Year: 2019

[naddathecreative]

The All New Lexus LS, The Amazing Statement

พบกับ The All New Lexus LS พร้อมรับสิทธิ์เข้าร่วมทริปสุดเอ๊กซ์คลูซีฟ Test Drive The World ที่ประเทศญี่ปุ่น สำหรับผู้ที่จองรถ LS ในงาน Motor Expo 2017...

Lexus LS | The Amazing Statement


The script of this video was originally written for internal use for the brand’s manifesto during our pitch for a 5 year contract. When the LS came out, we decided to use it with the car, as its flagship status speaks for the whole brand. The video is a re-edited version of original footage from LS’ global video, other Lexus cars’ videos and purchased footages.

Client: Lexus Group Thailand
 • Agency: Dentsu Thailand • 
Production: Jumbo A •Year: 2017

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Lexus Exclusive Limousine Service for Thai Airways


Client: Lexus Group Thailand & Thai Airways
 • Agency: Dentsu Thailand • 
Production: Triton •Year: 2017

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Lexus X Dean & Deluca Thailand - Amazing Melon Drinks


Client: Lexus Group Thailand
 • Agency: Dentsu Thailand • 
Production: Arnold Bangkok •Year: 2016

[naddathecreative]

The All-New Lexus ES | Of Peace and Power

Due to limited budget, most of the Lexus videos we produced are re-edited from the original global videos. The process involves product slogan development, re-writing the script to match the Thai market, then re-construct the video using both original and additional footages and voice recording.


Client: Lexus Group Thailand
 • Agency: Dentsu Thailand • 
Production: Jumbo A •Year: 2018

[naddathecreative]

The New Lexus RX | Unbounded Pleasure

Due to limited budget, most of the Lexus videos we produced are re-edited from the original global videos. The process involves product slogan development, re-writing the script to match the Thai market, then re-construct the video using both original and additional footages and voice recording.


Client: Lexus Group Thailand
 • Agency: Dentsu Thailand • 
Production: Jumbo A •Year: 2019

[naddathecreative]

What Matters Is Inside - Shell Rimula

Truck drivers are often seen as the villains of the road, street criminals, drug addicts and many other terrible names. Shell Rimula speaks up for truck drivers, asking society to take a deeper look. Truck drivers might seem dirty but that’s not always who they are inside. There are good truck drivers out there, those with clean hearts, who do good things despite criticism. Just like Shell Rimula that cleans the inside of truck engines, giving them the clean power to drive forward and keep doing what’s good.


Client: Shell Company Thailand
 • Agency: Dentsu Thailand • 
Production: Full Moon •Year: 2019

[naddathecreative]

Cheaper for Sure - Tesco Lotus 


Client: Tesco Lotus
 • Agency: Leo Burnett & ARC Worldwide • 
Production: Triton
 •Year: 2011