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@nalonakram
Early June TikTok Trends
TikTok continues to reward content that feels authentic, immediate and socially relatable. Over the past week, a noticeable shift has emerged away from highly structured creator content and towards spontaneous-looking interactions that encourage participation rather than passive viewing. The strongest-performing videos are increasingly built around a simple premise: a recognisable moment, a…
The Week Ahead: A World in Transition
As summer gathers pace across Europe, the week ahead is defined not by a single event, but by a series of milestones that signal change. From Pope Leo’s landmark visit to Spain and the opening of the 2026 FIFA World Cup, to Tim Cook’s final keynote as Apple’s chief executive and growing questions over defence spending across NATO nations, this is a week that feels very much like the beginning of…
The Week Ahead: Politics Returns as Summer Begins
The first full week of June brings with it a noticeable shift in focus. After several weeks dominated by weather records, travel demand and discussions around artificial intelligence, politics moves firmly back to centre stage. Across Spain, the United Kingdom and much of Europe, institutions return to work, parliaments resume business and policymakers face growing questions about economic…
A Simple Message, Delivered Two Ways: The Psychology Behind a Helmet Awareness Campaign
At Mad Black Cat, we have developed a new helmet awareness campaign for N332 built on a single, carefully constructed idea: simplicity, paired with emotional resonance, is more effective than information overload. The campaign consists of two short films, each 30 seconds in length, sharing identical audio and narrative pacing, but using two distinct visual approaches to reach different…
Podcasts Are Quietly Becoming One of the Most Trusted Marketing Tools for Small Businesses
There was a time when podcasting felt experimental. A side project. A niche hobby dominated by tech enthusiasts, comedians, and long-form interview shows. That time has passed. New UK research presented at The Podcast Show London suggests podcast advertising is no longer a fringe media channel. It is now competing directly with traditional broadcast platforms for attention, recall, and…
The Week Ahead: Heatwaves, By-Elections and a World Watching AI
A quieter week at Westminster does not mean a quieter week in politics. With MPs away for the half-term recess, attention will instead shift to the campaign trails, television studios, conference stages and international summits where the next political narratives are already being shaped. Across the UK, by-election campaigning will intensify as parties attempt to test public mood ahead of what…
Robotic surgery reduces the surgical impact on patients with ovarian cancer
• Around 3,300 women are diagnosed with ovarian cancer each year• Robotic surgery has become one of the leading tools in the surgical treatment of early-stage ovarian cancer Hospital Quirónsalud Torrevieja is highlighting the advances that robotic surgery is bringing to the treatment of ovarian cancer, particularly in patients diagnosed at an early stage. Each year, around 3,300 women are…
Why Abandoning a Website Costs You More Than Time — And Why Restarting Is Harder Than You Think
There is a common misconception in website development that progress should be quick, visible, and immediate. When that does not happen, many people lose patience, step away, and promise themselves they will return later. On the surface, that seems harmless. In reality, it is one of the most damaging decisions you can make. Because when it comes to websites, momentum is not optional. It is…
The Week Ahead: 18 to 24 May 2026
The political pressure on Keir Starmer intensifies further this week following election losses and growing speculation over Labour’s future leadership. With Parliament returning, inflation figures due, transport disruption in London, and major sporting finals across Europe, the week ahead is filled with major events affecting many people and wider major global developments. Spain: Sport, Tourism…
Avoiding extreme heat, staying well hydrated and consulting a specialist: key measures for controlling headaches
Specialists at Hospital Quirónsalud Torrevieja are highlighting the importance of headache prevention in relation to a neurological disorder that affects nearly 74% of the Spanish population in the form of primary headaches. In addition, around 4% of patients suffer from chronic headache, characterised by pain occurring at least 15 days per month. Beyond their high prevalence, experts warn of…
“Paper Lion” | The Song Built Around the People Nobody Checks On
There are songs designed to entertain, and there are songs designed to quietly stay with people afterwards. “Paper Lion”, the upcoming signature track from Riley Via’s autumn album, was built very deliberately to do both. Written and produced by Mark Nolan alongside the Mad Black Cat creative team, the song explores an increasingly common modern reality: the emotional exhaustion carried by…
The Week Ahead: 11 to 17 May 2026
The political aftershocks from the UK elections dominate a week of major events affecting many people, with pressure intensifying on Prime Minister Keir Starmer following heavy losses in England and projected setbacks in Scotland and Wales. Alongside political turbulence, the week also features major diplomatic meetings, global economic data, and high-profile sporting and cultural events,…
The Week Ahead: 4 to 10 May 2026
This is a defining week of major events affecting many people, dominated by elections across the United Kingdom, alongside global diplomacy, major sporting fixtures and cultural milestones. With thousands of seats contested and political direction at stake, these are major global developments with consequences far beyond a single news cycle. Spain: European Focus and Sporting SpotlightUnited…
A Beginner’s Guide to Kindle
How to download, install, and start reading — even if you do not own a Kindle device Many people assume that you need a physical Kindle device to read Kindle books. You do not. The reality is much simpler: you can read Kindle books on your phone, tablet, or computer using a free app. This guide explains everything you need to get started. What is Kindle? Kindle is Amazon’s digital reading…
Wear a helmet, always!
A benchmark in Alicante for complex patients: How the Internal Medicine Service at Quirónsalud Torrevieja works
In a healthcare landscape increasingly shaped by chronic conditions, multimorbidity and growing clinical complexity, Internal Medicine is playing an ever more important role. In this context, the Internal Medicine Service at Quirónsalud Torrevieja Hospital has established itself as a benchmark in private healthcare in Alicante, thanks to a care model based on a holistic view of the…
Finding Your Voice Through Podcasting
The Mad Black Cat Guide to Why a Podcast Works for Small Businesses Podcasting is often misunderstood. Many people believe it requires specialist equipment, structured formats, and technical expertise. Others assume it is only for large brands, experienced creators, or professional broadcasters. None of that is true. This book takes a different approach. It does not focus on complexity. It…