Top 5 stories this weekend 20.09.2013
1) Rightster acquires Mediasyndicator sports portfolio
Rightster helps publishers and rights owners monetise video content by distributing it across a large network of third party websites and 450 YouTube channels. It also offers an outsourced ad sales, sponsorship and licensing service.
http://www.mediaweek.co.uk/article/1211874/rightster-acquires-mediasyndicator-sports-portfolio MediaWeek
2) Content marketing: 6 categories VCs are betting on right now
“Almost every brand or company is becoming a publisher of these days and shifting budgets from ‘traditional’ online advertising into content marketing in order to attract leads.”
http://venturebeat.com/2013/09/16/content-marketing-6-categories-vcs-are-betting-on-right-now/ Venturebeat
3) Soon you could watch YouTube even when you're OFFLINE: Video giant announces plans to let people view clips anywhere
YouTube is working on plans to let people view videos through its mobile app even when they don't have an internet connection.
http://www.dailymail.co.uk/sciencetech/article-2424419/Youtube-offline-video-plans-let-people-download-view-clips-anywhere.html DailyMail
4) Dailymotion Launches Matchbox Curation Tool For Publisher
Dailymotion, one of the world's leading video portals with over 2.5 Billion video views per month, are launching their newest media tool for online publishers, the Matchbox Widget.
http://www.reelseo.com/dailymotion-matchbox/# ReelSEO
5) China online video advertising marketgets a boost from smart TVs
The growing demand for internet-linked "smart" television on the mainland is poised to help drive greater advertising spending in the country's online video market, analysts say.
http://www.scmp.com/business/china-business/article/1311937/china-online-video-advertising-market-gets-boost-smart-tvs
Fun stuff:
http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Infographic-Is-Over-the-Top-Video-a-Major-Game-Changer-for-Pay-TV-91934.aspx
http://www.journalism.co.uk/news/10-social-media-engagement-tips-from-the-financial-times/s2/a553845/
















