Peter Solarz
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@ngujo1
Documentation Hooking up the m audio launchpad was harder than expected. Nick then decided to configure the settings in logic pro. Assigning each button on the pad with a different note. A press would channel a short sound whereas a hold would give a continuous sound.
Initial test of our prototype. This speaker was salvaged from an old boombox and conveniently was able to be plugged directly into the 3.5mm audio port on the laptop.
Our initial test with water worked brilliantly! We ran audio out through Logic Pro (a music production software) and generated a basic sin wave synth that could be played by the keyboard. The surface rippled differently depending on the note played, marking a successful test.
Complete process of our initial test. We determined that for water, only bass frequencies produced results.
Improvements for next time:
Different method of water proofing besides cling wrap
Larger speaker
Connect up a midi controller (create the interactive process)
Test different liquids
Assessment 3 - SOMA1002
Final Work
http://youtu.be/XO7GEgWtUOc
Concept Statement
Concept Statement
My work takes on the form of advertisement and marketing dealing with Aesthetic Judgement, the reason why I chose this format was because the process where an item is being promoted is shown to be superior than anything else before it. This process intrigues because first, it demands our attention for something that we’ve already seen, an example of this would be iPhone ads, the advertisement of these devices are simple yet effective, why? Because they show us why iPhones are so unique, yet we know they are. It’s the irony that I find intriguing and therefore, that set the layout of my work. Second, it shows what is wrong with our society when mainstream is overcoming our sense of individuality and creativity is slowly diminishing.
Alien methods, as introduced in week 4, was a form of experimenting where we would take on radical ideas of outside the human standard of object/subject relationship. The idea of the ad was to advertise our planet earth. Animating an inanimate object by giving it personality was what we did in the week. In the work I mentioned “Our hospitality is the greatest in the universe”, this was intentional to establish the scope, as if literally aliens were to come visit us. The narration was going for over the top Australia accent, as experimentation, the use of my voice gave the work much more emphasis and allowed me to make it more interesting.
With desire in week 5, the act of desire itself can be destructive because we consumers in this capitalist society are unaware of the future outcome or process prior to the creation of the item that is being promoted. Our desires are fuelled by our sense of need and fantasies, but by also considering that desire is a first world sense, only a minority would be accessible to technology that allows us to be exposed to these desires. Causing us to be distracted and become less aware of the real problem that is of inequality, hence the third world footage of child labour used in the ad sewing clothes contradicting the fashion world that exists in the first world.
Also the desire of experimenting allowed me to create contradictions within the work itself. From the visual imagery that is shown, contradicting what is being said, truly makes the work ironic and an oxymoron. The viewer would question with what he/she is seeing and think. That was what I was aiming for.
With the idea of context and time, it was important that this ad, resembled what we have today, the race cars, to the clothing, or the problems that existed in the video (car crashes, anorexia). I wanted to set a contemporary statement about the ad, showing how aesthetic judgement form the basis of our society today and it isn’t getting any better.
All due to the fact that with technology, life has become more rapid and fast, we steadily become de-sensitized to explicit material that we no longer feel there is anything else left to shock us. Therefore in this work, it was important that the set up in the first 30 seconds was vital so that when the audience sees car crashes, they are suddenly realising that this ad wasn’t promoting or highlighting the world, it was stripping the façade and humiliating it, where we realise the irony of our time, our desire and our perspective on life itself.
As value being a topic in week 7, we experimented as to what makes some valuable. I licked a piece of fruit as a way of valuing it in such a way. But argued that if a celebrity was to lick something, that object that once had no value would become something idolized. Or perhaps the hair of a celebrity being cut and sold on ebay, would gain hundreds of dollars. The value of something lead me to celebrity culture and how in light of recent leak picture incidents where celebrities had their photos leaked, showed me how surrounded we are by celebrity, wanting to compromise their privacy, for the satisfaction of our own. This in a way is a dehumanising lifestyle, where we are not living for the sake of our own selves, but for the aesthetics.
Which also brings back to the idea of context and time where technology In our contemporary society has gotten to the point of hacking and invading the private lives of individuals causes humiliation and psychology harm over the internet, etc. trolls.
Therefore in my work, the main concern with the ad was the controversy that would evoke people if they were to see this and provide us an alien perspective of our world. The confronting reality of our aesthetic judgement and how destructive we are as human beings, hopefully allows me the make the audience assess the world and how we function as a species, also further stating that first impressions are redundant once we actually come to the realization of our capitalist world, and the inequalities that is present among the world. Overall this research was an insightful task.
Bibliography:
References
Anon, (2014). Available at: https://www.youtube.com/watch?v=rg6_e9eMp-s [Accessed 11 Sep. 2014].
Apple, (2014). iPhone 6 Commercial. [video] Available at: https://www.youtube.com/watch?v=0THVt8DwtA8 [Accessed 14 Sep. 2014].
Blog, M. (2012). IS APPLE TOO MAINSTREAM? WILL APPLE BECOME “UNCOOL”?. [Blog] Marblue Blog. Available at: http://blog.marware.com/is-apple-too-mainstream-will-apple-become-uncool [Accessed 2 Sep. 2014].
BMW, (2013). BMW M6 2013 Gran Coupé First Commercial Carjam TV HD Car TV Show 2013. [video] Available at: https://www.youtube.com/watch?v=M5fNInc9OoE [Accessed 13 Sep. 2014].
Oxford Union Society, (2014). Leaving Game of Thrones Jack Gleeson. [video] Available at: https://www.youtube.com/watch?v=HpBq_jBUY6I [Accessed 6 Sep. 2014].
Shame. (2011). [film] UK: Steve McQueen.
Worst Thing in Australia. (2013). [video] Australia: shooterwilliamson.
Aesthetic judgement of assessment 2
https://www.youtube.com/watch?v=X5j_EcmRvaI
Another idea for the work in mind is a viral video made by an australian comic, alex williamson. the title of the video "worst thing in australia" showcases aspects of a fictional carnival for children, a mockery of the easter show/ The video makes great use of irony and the juxtaposition of the rides and events happening during that day. The work in mind will take on a similar layout of that video. By using dark humour, the audience remember what the video is all about, and that's the aim approach towards this work. Showing that first impression doesn't matter until you know what's really there.
an idea for the assessment
http://www.imdb.com/title/tt1723811/
In the movie Shame, directed by Steve McQueen, starring Michael Fassbender, the film focuses consumption, addiction and the flaws of being a human being, the film explores the concept of the tragic human condition of love. The agony the character played by Michael Fassbender is constantly trying to satisfy his sexual urges, but is incapable because of the world he lives in. From the movie, the quote "We're not bad people, we just come from a bad place" is stated the the main character's sister. What does this quote mean? Is it to say that our world is not a place that we can find complacency. Is there no real sense of love in this world? Is it an illusion? These are the question that are brought up to me upon viewing the film.
Having a real sense of social realism, the idea of my work will surround that of our real world and what it's like to live in this world. Surrounded by aesthetics culture, has our world become aesthetic to the point of superficiality.
inception of assessment 2
https://www.youtube.com/watch?v=ODmfmUWqlSA
the apple videos are infamous for their style of advertising. the marketing strategy has never pointed out any negative about the products and why should they. I'm just disappointed they didn't tell me about the poor battery life. This is a start to the idea of the assessment as i plan on making an ad where i will be advertising something.
Annotated bibliography 4
The Daily Telegraph, (2014). Taking Sydney to new heights: How the city could look by the year 2050. [online] Available at: http://www.dailytelegraph.com.au/news/nsw/taking-sydney-to-new-heights-how-the-city-could-look-by-the-year-2050/story-fni0cx12-1226902704336 [Accessed 17 Aug. 2014].
In this article, written by John Lehmann, estimates how the aesthetics of Sydney will look like by 2050. The article is based around the images produced by architectural firms for Urban Taskforce Australia, this article emphasizes over the domineering effect it has had over the Australian society. The usefulness of this article formed the salient of the poster, which is the high rise building behind the babies. With composition the buildings were based on highest building in Sydney, this article addresses the importance on the buildings and the need for further construction of it in the CB. The research in this article was in depth and showed me a great deal to importance that these building have in forming a national identity of Australia. Overall, this article formed a supporting part of my research into composing this poster and led to other research of the tallest buildings in Sydney to be used in the poster.
Annotated bibliography 3
Cartner-Morley, J. (2014). The story of Gucci. The Guardian. [online] Available at: http://www.theguardian.com/fashion/2011/sep/26/story-of-gucci [Accessed 27 Sep. 2011].
In this news article written by Jess Cartner-Morley, the author reviews the fashion label since its developments with Frida Giannini, she summaries her career and the influence that she has had with the company, with the upcoming museum based on Gucci fashion about to open. The article uses statistics to emphasize the power Guccci has had on its market audience "profits have risen around 25% to an estimated £660m". The information presented shows how the Gucci brand has evolved and its effect on buyers. The limitations of the information in the article is the scope of how the company sees itself and not how society sees it as well, subjective in a way and not broadly realizing its influence over the world, considering how its a first world brand and the majority of the world is second to third world. The use of this article is partial since the poster required a high rise building with an influential fashion logo, and considering how Gucci is one of the biggest names in the fashion industry, it was suitable to include it as one of the buildings in the poster.
Annotated bibliography 2
Martinez, E. (2014). How Does the Environment Influence a Child’s Growth and Development?. [online] Everyday Life - Global Post. Available at: http://everydaylife.globalpost.com/environment-influence-childs-growth-development-5486.html [Accessed 17 Aug. 2014].
Question 5 of the assessment asks “How can culture be used to generate community, and conversely, be used to exclude or marginalise people? To what extent are aesthetic judgement individual or learnt behaviours?”. In the article, Eliza Martinez explores how children growing up manifests their traits based on their environment and to what extent do people base their aesthetic judgement on their learnt behaviour. The author uses a variety of sources to support her argument that judgements are learnt behaviour, such as “Southern Methodist University” and “World Health Organization”. Her research provides information that with different socioeconomic status the difference in aesthetic judgment is great since high class families have access to everything whereas lower class don’t, thus “interfere negatively with the development” of the child. In the poster, the idea of babies - was how they become influence by the tall buildings. Tall buildings seen in the Sydney CBD, thus high class, compared to Stewie on the right who seems to deny that conformity. This article formed the primary basis of the project as to how i personally felt towards the question that - yes, aesthetic judgement is a form of our learnt behaviour stemming from own cultural background coming from all sorts of economic classes.
Annotated bibliography 1
Boho – from rejecting the mainstream to becoming the mainstream. (2014). [Blog] Pemba Boutique. Available at: http://www.pembaboutique.com/blog/how-we-wear-it/boho-from-rejecting-the-mainstream-to-becoming-the-mainstream/ [Accessed 17 Aug. 2014].
In this blog post, the author reviews the fashion trends from the 19th century to the 20th century, showing how hipster fashion has changed over the years. With reference to celebrities such as the Olsen twins and Sienna Miller, along with fashion "Boho chick", the author evaluates how by rejecting mainstream trends, the process of rejection itself is mainstream. In other words the process of being unique is unique itself. The blogs' ability to inform the reader that the mainstream is a powerful tool in shaping our society is vast, from how we view what we wear to work or in public is strongly influence by the mainstream. This blog post is important to my process of creating the poster because it showed me that by having full knowledge of what the mainstream can do, we as the audience can reject it, and that inevitability itself is mainstream. This "rejecting of mainstream" is represented as Stewie Griffin in my poster who is known for his rebellious nature, rebels against conformity among st the babies who slowly pronounces the brands. The limitations of the blog post was that it's scope did not branch out to the psychological effects of the mainstream. This blog was a supporting foundation for my research and it is shown through Stewie Griffin in the poster.
Poster for question 5, aesthetic judgement.
Bandwagon - society culture, belong or not to belong, that is the question...
In this last iteration of the editing experiment, by using different colour pallets and playing around in Photoshop, the use of bright colours around figures in the poster shows diversity to the character. The use of photoshop in this poster is poor.
The testing of bright vivid colours, juxtaposes the tone of Batman, famously known for his monotonous, grim, dark side, the poster looks humorous and cannot be taken seriously, it is a challenge to what is expected from a Batman poster.
