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Weather warnings keep rolling in on the [not so] sunny coast // how do like the 'mobile office'!? (Taken with Instagram at Alexandra Headland)

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Honestly, how can this cost $10? Think about what this has been through to get to our shelf... (Taken with Instagram at Coles)

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That time of the month :(

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Humpfff... Why does this never get any easier? (Taken with instagram)

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Flower in the wild (Taken with instagram)

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Who'd of thunk it, we found a gem of a cafe at Blueys Beach on New Years Day (Taken with Instagram at twenty by twelve)

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2nd January sunshine on Cape Byron (Taken with Instagram at Tyagarah Nature Reserve)

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Where are you waking up on the first day of 2012? Happy New Year! (Taken with instagram)

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Last sunset 2011 (Taken with Instagram at Burgess Beach)

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Taken with instagram

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Before You Think We Can’t Do This...

In 1954, Roger Bannister broke the world record and ran the mile in under 4 minutes.

In the whole of the history of the human species, no one had been able to do that. It had been considered impossible - beyond the physical limits of the human body. Year after year, runners had come closer and closer but no-one was able to break the 4-minute barrier.

Not only did Bannister practice and train, he constantly rehearsed the event in his mind until he truly believed that he could do it. Even though nobody before had been able. 

Yet, within a year of Bannister breaking this psychological barrier, 37 runners did it, and one year later another 300 runners had done it! Belief holds us back more than anything else - far more than fear; more, even, than physical constraints.

To shift Paradigms we must firstly believe…

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Reading my stars... Look who I found! (Taken with instagram)

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Cuban Melons at Jam Jar (Taken with Instagram at Jam Jar)

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Standing in a paddock shooting timelapse - couldn't work out what was nudging at my foot - what you know it's a porcupine! Trying to get to his hole :) (Taken with instagram)

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Time for some lapse.. (Taken with instagram)

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While many retailers were flooding the market with 'free shipping' and other incentives Patagonia publish the 'don't buy this jacket' campaign!

"this jacket comes with an environmental cost higher than its price." 

You won't find many businesses offering statements such as this - that's just one of the reasons we love Patagonia!

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awesome to see a world class rider - Robbie McEwen - having a hit out at the local criterium!