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@nobbsy1111-blog
You probably already know that images are one of the easiest ways to get an uplift in sales and boost your conversion rate. But we’ve been using an interesting type of image to nearly double our conversion rates.
Right now only about 1% of sellers are using this strategy, but I anticipate that everyone will be using it in less than a year. It’s pretty cool, and I highly recommend trying it out.
Doing a product launch? Reviews are still one of the best ways to get your product to number #1 - but only if you watch out for this key metric. Get it wrong, and Amazon might shut down your account.
Wondering how much you should spend on ad costs? In this video, I discuss the two critical guidelines for determining ad spend when running a PPC campaign for your Amazon business.
Wondering why that Google Ad campaign won’t convert? Try this advanced PPC technique to increase ad impressions.
This revenue maker is one of the biggest ones on Amazon. In fact, it’s responsible for 40% - 50% This little-used tactic is one of the biggest revenue creators on Amazon, and if you’re not using it, you could be missing out on an extra 40%-50% increase in profits.
Only 1% of Amazon sellers know this surprising trick, but after trying it, we’ve found we typically are able to get a great lift in sales - instantly.
Are you looking to expand the online presence of your product on Amazon and don’t know what to do? Don’t worry! CoachAMZ will help you if you are confused about how to sell on Amazon Australia. CoachAMZ helps you increase your sales. Read more
Are you looking to expand the online presence of your product on Amazon and don’t know what to do? Don’t worry! CoachAMZ will help you if you are confused about how to sell on Amazon Australia. CoachAMZ helps you increase your sales.
Hijackers On Amazon…. Can You Stop It?
We are here to make your Amazon journey amazing and successful and share all our ideas and bring new tips and tricks in this articles that will help you in your future. Here we talk all things Amazon speaking with Amazon FBA Expert from around the world to help you grow and build your Amazon business and bring you our goal achieving Amazon Seller Consulting Services. Hey everyone! Welcome to another article of Coach AMZ and this week I am writing about enhanced brand content and whether it's worth going down that path to get built into your site. So, Enhanced Brand Content before you wish to read whether it's worth it. I will just give you a bit of background what it is. If you go to a listing, there's two types of listings there's an FBA or vendor centrals. Vendor central is where Amazon looks up your listing and they let you do a called A+ see him putting some cool stuff down the bottom or it could enhance brand content. When you look up into some sites that got enhanced brand content.
If you scroll down the page pass the bullet points just before you get to the reviews you may see some people who got images and all types of cool things about the listing and wondering how they did that. Well that's called enhanced brand content and it's all about I am going to tell you today through this article. So, now you know what enhanced brand content is, is it worth getting into? The requirements to have enhanced brand content is you need a trademark in the US. Internally at the US, you need your product trademarked and you need that trademark name on the product itself if possible and also on the box or some products don't allow it just because of the way they're designed but a minimum it needs to be on the box, and most of the time they do want to see it on a product as well.
So, what that means is you need to secure trademark in the US, one of the cheapest site's trademark here they do it for about 300 bucks. Then I think it's another 200 US processing fees and it takes roughly from my experience six to 12 months depending on the process. I have gone through three in the last few years two very smoothly one got challenged and it's coming to you yet and hasn't been published but it has been approved in principle. So, there's a few things you need to do to start an enhanced brand content. There's been a cost but also it takes time. So, if you're very new to Amazon I wouldn't recommend it until you've got a product with good sales with the help of Amazon Seller Consulting Services, consistent sales unless it's a very generic brand name that you use across many different products, have a good Amazon Product Listing Optimization. Know How to Sell on Amazon Australia, where you get all answers to your every question and help increase your sale.
The reason I say that is you don't put that money aside if your brand name is very specific to a line and you can't use it if you find your products and sales don't do that well. So why do you want to use enhanced brand content? The big thing is that, you can tell that story through the imagery with some of the product descriptions have text you normally use a great image for info graphics, emotion storytelling with really fantastic pictures that show a lot more about your product, than you can do in the normal area. You may say well people don't scroll down that far to look at product description. They may not scroll down for product description, but they often scroll down for the review. So, you'll see it before scrolling down the reviews. But mainly for mobile sites or mobile devices, if you do that you're listing a mobile device. Often the product description appears before the bullet points. I'm not sure why they do it that way but actually appears differently on mobile and that's why it's important for your product description to have some good points to start because on mobile, depending on the category but mainly it appears first. So, it's quite important to have it there.
But the real reason we're looking at the moment and this is any part of what data on is that once you have enhanced brand content about four months ago Amazon allowed videos to be added to your listing. So, this is not related short video that anyone can upload that is down in the reviews. This is actually a video as where the images are. So, you're in a desktop you'll see five or six images and the last image is a video. We've tested this recently, where we just uploaded some videos and we found that, this data is not significant. We don't have enough information for it to be significantly meaningful which means actual data backs up rather than just a gut feel. But what we believe is it's about a 20 percent increase if you have video on your listing, which is a massive difference. So, I'd definitely recommend for that also for How to Sell on Amazon Australia. The other one is we've gone through a full 12-month cycle with one product where we didn't have EBC and then we did have EBC recently which is seasonal and it's made a massive difference. We can't actually put it down to 2 that's a reason but we really believe that having that EBC stood out also because of the category there were not a lot of people using it. So enhanced brand content. I'd definitely recommend it if you're in Amazon and your product sells well. The other really big thing that enhanced brand content does is it stops hijacking. What hijacking is you may have the term that some won't actually come along and you have a product there and they can take over your listing and that sounds crazy but the way that works is that unlike eBay where one product could have 30 or 40 different listings individual sellers, Amazon can have 30 and 34 different sellers but only one listing. And what that means it's the buyer box. So, there's only one listing for a product, instead of having 30 or 40 and if you have the buyer box you can actually update that listing. So, if you have a competitions and people do this on Amazon if you have a competition and they're doing really well, and you're in knock them off it's quite easy to do. According to our Amazon FBA Expert, You can actually source their product go in theirs, source their product list it yourself and if you become the lowest price, 90 percent of time you get the box and once you get the buy box you can actually update their listing and ruin it. Which is really bad, but it is a loophole on Amazon. That means you can sort of hijack a listing and really wreck the competition and we never recommend it actually have happened to us and we found out who was on in take any and the other person. That does happen.
So, the other thing on EBC is that it will actually protect your listing we recommend in our Amazon Listing Optimization Service, when your trademark there, it locks it down and no one else can come in and hijack your listing and it's pretty powerful. There are some horror stories where you have a really successful product the competition gets wind of it and if there are smart Amazon seller they can actually hijack it ruin your listing. I've even had it where they somehow made our stock inactive for about three weeks. So, somebody out there who have EBC it stops or this type of stuff which is fantastic. So, would we recommend EBC to someone starting out? No. Make sure you got great sales once you have consistent strong sales for least three months. Definitely get through the process of applying for a trademark in the US. It's quite easy to do and once it's all approved you go through Amazon you submit it through brand registry and it only takes seven eight days to get it approved.
It also means if anyone ever makes counterfeit products it also protects you or your brand where you can actually order their one send it in and improve it it's a counterfeit one through brand registry and that's all you get in Enhanced Brand Content. So, guys it’s quick one today. Enhanced brand content definitely improves your conversions improves the sales and really importantly protect your brand, if you get into issues with the buy box and people hijacking your listing. I'll save the hijacking story for another article and with our Amazon Seller Consulting Services cause a bit more advanced. You really won't come across that and see it seems fairly significant probably five to six figures a month for product that sort of gets people's attention but it is out there. So, guys hope those are useful book. We're all about helping businesses helping people on Amazon and if you want to reach out to us. Please drop me an email to the bottom of the article and these ones are out there to help the community help you guys succeed. Take action. Amazon is a great place to be and good luck.
Amazon Product Listing Optimization can make a big impact on sales. If you want to increase your product sales or you want to create a strategy for your products then, doesn’t worry CoachAMZ will help you in each and every step to get high rank in Amazon.
Amazon Seller Consulting Services – CoachAMZ Are you looking for Amazon Seller Consulting Services? Don’t worry! CoachAMZ is a team of Amazon consultants who will guide you in each and every step from beginning to end to boost your product sales.
Split Testing Your Listing
We talk all things Amazon speaking with Amazon FBA Expert from around the world to help you grow and build your Amazon business. Hey guys today we're going to talk about a more advanced strategy when selling on Amazon to really get your sales rocking and offer you the best Amazon Seller Consulting Services. We normally talk about the basics what the fundamentals are what are the strategies to initially get launched on Amazon because that's one of key things the Amazon algorithm is very basic. It pretty much comes down to you in sales and a good conversion rate low refunds. Then you stick to the top of Amazon. So we took a lot of strategies when you're launching how to get at the top because that's where a lot of people starting out. But once you have good sales, what activity do to make sure you stay there? So the obvious one is your PPC which is your advertising as we talked about that before. But the other one is the key task you can do is test your imagery.
According to our Amazon FBA Expert find that imagery is one the highest determinants of your conversion rate, assuming you have a number of reviews or are four plus and your enough reviews for social proof you're not talking about five reviews be enough reviews or social proof you're both four stars. Imagery is a huge part of your conversion rate and the great news is there is software that makes it super easy for you. So you can go in and test images upload them same time see what they like but unless you get a statistically significant answer then you can't actually guarantee that it's correct. So instead you actually need to have a certain amount of impressions a certain amount clicks certain amount of conversion to actually guarantee from a statistical point of view that it works. So I recommend in this case to use software. Get our amazing Amazon Seller Consulting Services. The great thing about the software automate the whole process you test something to test your profit points your imageries your titles all these different aspects to really fine tune you're listing. I really recommend this, once you're selling well on Amazon and doing the good Amazon Product Listing Optimization with Amazon Listing Optimization Service because of the fine she beats these gets you incremental sales is an foundation work but this is really important stuff to make sure once you do have a good ranking, how to stay at the top there. What we will look at today's imagery more imagery so important because if you're at a convergence of maybe 10 percent which is below benchmark we aim from 15. If you're at 10 percent anything you conversions up to 15 percent you've made a 50 percent increase in sales. Now sounds crazy that's a huge number increasing sales by 50 percent just by looking at one metric. So in a look at today's how do you actually test the different images and how does it work. So what I suggest is get your main image and do a variation on it. So whatever your main image is do a variation on a different angle a different way of the picture being presented.
Just a warning, Amazon is really cracking down on this we tested this last week with an image against the Terms of Service for Amazon for main image is just the main product white background a 85 percent of space it's not going to have any other props logos anything like that included in it. We put a prop in as part of the image and I'm not sure if someone complained in Amazon or Amazon picked it up, but they gave us a warning saying please remove this if it's not it's another one. Then your account will be delisted. So we changed it straight away. And I think this was reported Amazon found this one is at the moment just before September 11th through a number of categories and making sure that the images are tidied up so they're going through those I'm sure there's an automated software. So just be careful when you do this. They definitely really cracking down on the main image. Your other images you have what you want in terms of logos models aspects or that type of great stuff. But the main one is definitely cracking down. So regardless of that you take your main image think of a variation from it and try to add a different angle different lighting just so when someone looks at it looks different from the other image. And the main thing you have to consider is you can't have your images same as some of the competitors because it's going to happen. They'll appear under the same keyword search. And if competitor has more reviews or a lower price they're going to click on that when the image is the same. So when the key fundamentals of this is that your main image must be different to the competition can't be the same. And that means you have to buy different color or you shoot at a different angle. It has to be different so when someone looks down the brain doesn't go same. On your brand it will be, same different and you're different want to click it on.
So what you do is you get two images and you need some software like solidify as really basic to use your log in. The cheapest one is about 50 bucks a month and they've got all these options like profit peak, testing the various testing images the descriptions are titles but today we are going to get the images. So we do select a product. You go in there you have your main image and then you upload a variant which is different images, or things one in the face. And what happens is you click Start and Amazon will run the test and the your sales, the test can take anywhere between 1 and 3 weeks in terms of working it out. What will happen is at the end of it you say okay we actually found that this image performed better than this image. And if your original image performed better great you keep it if your new image performed better then use that one. You will actually see what increase the conversion rates how it impacted sales are what uplift you got. That is the sort of based line when you do that than once you've done that then you're in another test. So which ever one to the winner in the images then you upload a new image to a variation and do the test again. So you could do this two or three times until you really find the top image that's converting the best in terms of your image is updated.
You can easily get help from our Amazon Listing Optimization Service too. I'm not a graphic designer and none on my team is but what we do is we just got contacts and you get an image updated. But the cheapest you can probably get them for on Upwork about ten dollars. The qualities may be hit or miss round 25 dollars you get a good job of 40 they're sort of like the peak. The best in the field at updating an image assuming you've got all the existing images and it creating a brand new from scratch one they're sort of altering something you already got with high quality photos. So for about 25 bucks you can run a test to find out what's converting better and what's not. This is really important because people will go to Amazon they put their product up there and they say I'm not getting sales on what's going on and there's so many things you can do to improve that. But the key ones is actually saying to people I actually like the images is attracting people. You may think is great. Some people say I actually can't work out what is from that and what I don't know what the product is. This one the really important steps. Once you get to that medium level once you get your sales base lined out to see what's working. Look if you're not getting sales at all normally it's not the image that's causing problems because you're not in sales you're not ranked. Get the help from Amazon Seller Consulting Services. Usually people start out their main their main issues ranking then on the first page and then on the first page not found. And if you're on the top three then you're logging clicks cause 65 percent of sales on Amazon now mobile and of that about 70 percent of the clicks of the top three. So pretty much you're not get any sales at all. It's not me your ranking pages once you've got your rankings and good sell through. How do you tweak it how do you optimize it on going. So was it a quick one today.
Hope that helped comes the focus. That image is so important as we have a great talk with Amazon FBA Expert. Definitely keep tweaking these things as much in your listings up there and improve it to optimize it to make it great. We recommend once you become the top seller in the field. So once you get that sort of 67 percent sales in field you sort of cut back on the tweaking because you don't get to a point where you say 67 percent and then you lose it ranking it's really hard to get back when you get 67 percent of the market share you're really dominating and won't always have some market you can get there until you to that point keep tweaking keep seeing what's working and the images through split testing is a great way to do it. So guys keep selling Amazon with the help of our Amazon Seller Consulting Services. Have a great time take action and enjoy your day.
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Importance Of Product Selection For Amazon Business
Here we are going to talk all things, Amazon speaking with Amazon FBA Expert from around the world to help you grow and build your Amazon business. Hi guys. Peter here for another article of Coach AMZ. Well we talk things How to Sell on Amazon Australia and around the world. So today we're going to talk about some interesting points about product selection and we're looking at being successful on Amazon and provide you the best Amazon Seller Consulting Services and Amazon Listing Optimization Service. it really does start with getting the right product. I've talked about this before but realistically without a great product selection it makes it very hard to be in the right place long term.
The reason being it's like the thought at the start that makes up 80 percent of your success you get that right then everything else is much easier to succeed. It still means you need to have great photography a great listing great packaging, e-mail sequence, launch strategy and a good Amazon Product Listing Optimization. You still need all of that but you had the foundations right from the start without getting the selection right. You don't have that foundation to keep your product, off with to make it successful. One of the common things I see and I was giving this up to 18 months ago is that people don't start with a brand in mind. Take a look at building a random product and they don't have things that they can build around it. The reason that becomes an issue is you may find a great product to start which is fantastic and you may get up to 10-15 thousand dollars a month relatively quickly which is great but then you come to look at your second product and unless you got the brand which can make complementary then you have to go through that whole sequence again with your launching listing all your social assets they don't align there's no synergy.
Whereas if you do build a brand we have a complementary product such as if you go to the steak knives you'll often talk about maybe you look at something such as a steak knife sharpener or maybe even a cutting board or something complimentary makes it that much easier because when you get a relaunch for example you've already got a list of customers you can reach out to, in terms of getting reviews in terms of promotions you get the sales up. You may have some social assets already such as a Facebook page or a website and it's easy just to add complimentary products where if it's just a random totally different one you can't read leverage all your assets you have. So it's like starting over again. So all that hard work you do start you have to repeat again if you're doing it in a different niche. That's why I say it's really important as one of the fundamentals is really start with the end in mind to start something around a niche or brand that you are interested in. Well the easiest ways is a something you're interested in or you know a fair bit about or just something that you and your peer groups know about maybe you look at your credit card maybe you look at how you spend time on your holidays where you go on weekends what you're looking at night and if you find that it makes it that much easier.
So that's one of the key fundamentals you want to consider when getting started. When you get through the product selection there is a bunch of things you need to consider such as liability, the size things like that. But the really key one that when you get the nuts and bolts to is the sales. There's a few products out there, I only use Jungle scout but this is when the key ones you want to look at it and how big the market is because one of the issues I find helping businesses by offering Amazon Seller Consulting Services to select the new products or individuals launching their first product is they don't understand the potential size of the market.
Are you looking for Amazon FBA Expert? You've come to the right place! CoachAMZ helps to uplift 50% Amazon sales. You can get the most valuable tips from our FBA Expert.
Amazon Product Listing Optimization – CoachAMZ Amazon Product Listing Optimization creates a big impact on your sale. This will increase the sale of the product and rank you higher. CoachAMZ helps you if you are looking for product listing optimization. :
Are you searching for ways how to sell on Amazon Australia and how to reach new customers for better product sale? Look no further! CoachAMZ gives you tips and tricks to uplift sales on Amazon by 50% within 6 months. Read more