How I Work With An Illustrator
Hello web, it’s LA Johnson.
I’ve been receiving many questions from new art editors about the best ways to work with illustrators -- the who, what, how and when of it all.
[First round of sketches by Grace HeeJung Kim on an assignment about teaching consent in the classroom.]
Now, some in the industry believe that you can only properly work with an illustrator if you have a degree in design or art direction, but I think that degrees are mostly a waste of money, and I bet I can teach anyone to be a great (or at least good) art director. And I’m not worried about anyone taking my job because, well, I’m a badass.
WHEN - When should you choose illustration?
Illustration works best for stories that are abstract, thematic, opinion-driven, happened in the past, presenting a novel idea or a sensitive topic (aka un-photographable). Basically, any story.
WHAT - Know what you want — and what you can spend — ahead of time
What is the story about? What’s the tone? What’s your deadline? What’s your budget? Answer these questions before contacting an illustrator.
Finding the right illustrator can be the hardest but most fun part of the process. These sites will help you find artists with various styles to fit any project:
http://wendymacnaughton.com/ < illustration listicles!
http://kristenradtke.com/ <comics and such for Believer Mag!
https://laurenthrybyk.com/ < fun gifs!
https://illuspress.com/ < long-form comics!
https://twitter.com/cojolist < comics journalism-focused newsletter
http://purplerainillustrators.com/portfolios/portfolios.html <small agency run by Ella Lupo (very cool) with a wide variety of styles
https://www.agoodson.com/ <another smallish agency with great talent
https://thenib.com/ < more non-fic and political comics!
https://tasteminty.com/browse/artists/-/1 < large agency that you can get lost in!
Cartoon Brew’s Artist of the Day
SooJin Buzelli: An art director who compiles all monthly commissions for Asset International’s magazines
The editorial illustration tag on Tumblr is filled with young new talent
Illustration Age: A blog compiling all illustration news and features various artists with dynamic styles
It’s Nice That: British compilation of illustration and design inspiration, featuring work from a breadth of disciplines
Behance.net: An Adobe-powered portfolio sharing and networking site.
https://www.npr.org/sections/education/ < you can scroll through to see who I’ve worked with (artist names in the credits)
Also, you can reach out to illustration programs at art colleges to scoop new talent! Ex. I work with MICA a lot: https://www.mica.edu/undergraduate-majors-minors/illustration-major/
“When thinking of your concept and choosing your artist, remember that illustrators will adjust the scope of the final image relative to the rate paid. Meaning, an image with a budget of $300 will probably not be as grand or complex as a $4,000 image. The same concept goes for time. An illustrator will give you their best work relative to the time given to complete the work, so keep that in mind.” - Chris Kindred, illustrator and cartoonist
HOW - Know how to communicate what you want
In your opening email, lead with the specifics
Proportions (specify if you need different sizes for social media)
To have the most productive and efficient conversation with an illustrator, the opening email should have everything they need to get started immediately, without asking for more basic details. When everything is clear up front, the illustrator is free to decide for themselves how they can fit your commission into their busy work schedule.
Once the illustrator has agreed to work with you, you should send them a contract and W-9. (This might be through your finance department.) Then you can send them the following:
Sketch requirements (how many? when do you need them by?) I usually look for a range of literal to abstract concepts, 3-5 ideas.
Samples of their work that you like (to help them with understanding your style preferences)
When the illustrator sends along sketches, they are looking for you to make a decision. Perhaps you two both choose the same as your favorite, or perhaps not. Either way, you want to make sure the illustrator is as excited as you are!
[Refined idea #4 and changed a bit.]
Take a moment now to clarify your direction before the illustrator proceeds any further. If there are any elements of the image that need to be exact (e.g. “there needs to be a boy wearing a red hat”), be sure to mention those now.
[Fixed balance issue for final round of sketches.]
Illustration for a story about teaching consent in schools. (Grace HeeJung Kim for NPR)
Most organized illustrators will send you an invoice with the final image. You should try and get payment to them within 30 days, as this is usually how illustrators make their living and keep the lights on.
Ok! That about does it! Let me know if you have any questions and feel free to contact me at [email protected] with thoughts or submissions! Happy art directing!