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This document is a study guide for the Pinterest Media Planner Certification, designed to help marketers with 2-3 years of media planning experience (including 1-2 years with Pinterest advertising tools) prepare for the exam, stand out in the industry, and advance their careers.
The online exam consists of 60 questions and must be completed within 90 minutes. Unsuccessful attempts require a 7-day waiting period before retaking. Recommended preparation resources, though not mandatory, include Pinterest Academy online courses, the Pinterest Help Center, and a Pinterest Practice Exam.
The certification exam covers five main topic areas:
Pinterest value proposition: Understanding user behavior, content organization, and ad placements.
Platform insights: Using tools like Pinterest Trends and Pinterest Predicts to inform media strategies.
Planning principles: Knowledge of campaign objectives, ad formats, budget allocation, and innovative opportunities like Pinterest Performance+.
Measurement: Determining success metrics and utilizing Pinterest's measurement solutions (e.g., platform metrics, brand/conversion lift studies).
Performance and optimization: Identifying optimization opportunities using Pinterest's insights and Ads Manager data.
This quote contrasts how people and things ought to be treated versus how they often are:
“People were created to be loved.
Things were created to be used.
The reason the world is in chaos
is because things are being loved,
and people are being used.”
What it’s saying (core message)
Proper order: People deserve love, dignity, care. Objects exist to serve practical purposes.
Inversion of values: When we “love” things (status, money, possessions) and “use” people (exploit, manipulate, treat them as means to an end), social and moral disorder follows—chaos.
Why it resonates
Moral clarity: It draws a clean line between relationships (which should be ends in themselves) and possessions (which are tools).
Social critique: It points to consumerism, materialism, and transactional relationships as root causes of widespread dissatisfaction or injustice.
Humanistic reminder: It re-centers empathy and respect for persons.
Rhetorical features
Parallelism: “People were created to be loved / Things were created to be used” sets a balanced rhythm and establishes a neat contrast.
Antithesis: The reversal—“things are being loved, and people are being used”—is a stark, memorable flip of the initial premise.
Conciseness: Short, declarative lines make it easy to remember and share.
Implications and applications
Personal life: Prioritize time and attention for people; guard against valuing possessions over relationships.
Workplace: Treat colleagues as partners, not instruments; avoid purely transactional management.
Society: Question systems that reward accumulation while normalizing exploitation; advocate policies and cultures that affirm human dignity.
A practical takeaway
Ask yourself regularly:
Am I valuing people over possessions in my choices?
Where might I be “using” someone—intentionally or not—and how can I restore respect and reciprocity?
If you’d like, I can help you turn this into a short reflection exercise or a team discussion guide. Would you prefer a personal journaling prompt, or something designed for a group setting?
The key is to embrace both because being enlightened as well as crazy at the same represents madness that is magical and numinous therefore you are the genius the mad hatter and the chaos that bestows cerebral bliss into the threads of the multiverse universal and mudane forces that conquer the lunacy puppetry that is all around everything everywhere everyone all at once.
The key is to embrace both because being enlightened as well as crazy at the same represents madness that is magical and numinous therefore
Book Review: You Are Fatally Invited
Title: You Are Fatally Invited
Author: Ande Pliego
Publisher: Penguin Random House - Bantam & Transworld
Genre: Thriller/ Mystery
Page Count: 384
First, thank you to NetGalley and the publishers at Penguin Random House and Transworld for this early copy. The release date is February 11th, 2025 (USA), and February 13th, 2025 (UK)!
Summary:
Best-selling novelist and recluse J.R. Alastor invites six authors to a mysterious writer's retreat on his property. There are games and clues set up throughout the authors' stay. Initially, they find amusement in the games — until there's a dead body.
Eventually, the authors realize this retreat differs from a typical writer's event. Tell the truth or deal with the consequences.
There's nowhere off the island, unfortunately. As the story progresses, it becomes clear to the guests that the way out of this deceptive maze is to play Alastor's games.
Consequently, to lose might lead to a worse fate.
Review:
The book is a surprising and compelling story from beginning to end. All of the author's characters were compelling. Though, Mila is my favorite. She had the best character arc and backstory. Additionally, her relationship with Ash was sweet and fun.
Similarly, I love how the author incorporates Clue, the games, and the characters' backstories into the novel. Adding engaging backstory, even to minor characters, is the heart of this story.
Nevertheless, the author did a good job presenting different perspectives. There was no spoiling of who's who until the proper time. I sometimes found the pacing slow – though, only once or twice! As a reader, in conclusion, I was too impatient and ready to know the novel's conclusion. Overall, it was a fun read, especially with the pop culture references from The Walking Dead to Psycho.
4.7\5 ⭐️⭐️⭐️⭐️✨
Notes:
I improved and corrected my grammar using the writing assistance software Grammarly and from my experience.
Property of Madam Reads, 11.8.24
Source: Book Review: You Are Fatally Invited
Kai isn’t just a demon, he’s the demon.
Join Witch King Kai and his companions in their quest to stop the rise of a new Hierarch. This advertisement is for Queen Demon by Martha Wells, the sequel to her bestselling novel Witch King.
It’s all of these for me 😮💨 which ones resonate with you?
The King of Swords embodies authority and rational decision-making. When it comes to money, clarity and logic are your allies. It's time to take charge of your financial situation with a strategic mindset.
The Two of Swords highlights a current dilemma or indecision. You may be weighing options for investments or savings. Weigh the pros and cons methodically; avoid impulsive choices.
The Three of Cups indicates celebration and success shared with others. Wise financial decisions now could lead to rewarding collaborations or profitable ventures. Balance logic with community joy for prosperity.