Based on a study that crunched the numbers from over 1.3bn installs, mobile attribution firm AppsFlyer has predicted that advertiser spending on app install campaigns will increase by 2.3 times over the next three years. The study, which covered the UK and Western Europe, also examined data from over 80bn app opens and 290m installs with cost data, accounting for $250m (£189m) in revenue, revealing a number of app marketing trends as well as indicating the path the industry will likely take in the future. Facebook and Google remained the top two drivers of app installs, but Apple Search Ads and Snapchat both made their first appearance in the top 10 for the first time in 2018. ...
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