Ocean State Technology

We know the web. We have developers, social media analysts, Salesforce Administrators, Pardot Administrators, Data consultants, Oracle administrators, Website designers and so much more. We pick our clients carefully. We are not a do everything for...

[oceanstatetechnology-blog]

AppsFlyer predicts increasing add spending on app installs | Mobile Marketing Magazine

Based on a study that crunched the numbers from over 1.3bn installs, mobile attribution firm AppsFlyer has predicted that advertiser spending on app install campaigns will increase by 2.3 times over the next three years. The study, which covered the UK and Western Europe, also examined data from over 80bn app opens and 290m installs with cost data, accounting for $250m (£189m) in revenue, revealing a number of app marketing trends as well as indicating the path the industry will likely take in the future. Facebook and Google remained the top two drivers of app installs, but Apple Search Ads and Snapchat both made their first appearance in the top 10 for the first time in 2018. ...

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

Best web development tools of 2018

The tools to make web work a snap

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

The old joke goes &qout;An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden...&qout; and some site owners have been creative about interweaving synonyms into content on a page - some with more success than others. And when it is not done very well, the content can be off putting for …

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

Four Simple Steps To Winning In Content Marketing

Here's a quick guide to getting started on the journey to an effective and sustainable content marketing initiative.

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

New Survey: Nearly 70% of Businesses Use Email Marketing - Adotas

According to a new survey, email marketing is not dead! Nearly three-quarters of businesses spend time and money on email marketing, according to a survey of more than 500 digital marketers. Businesses that regularly send a variety of emails to consumers retain customers and increase engagement. A Google search of “email marketing is dead” …

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

Mobile is taking over the customer journey - Marketing Land

Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

Parsing pages: Is it better to update or remove thin content? - Search Engine Land

There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change.

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

Voice Is The Future of SEO | Jeff Shuford's Perspective

With an increasing number of digital devices becoming voice-enabled, it's critical for business owners to understand the impact of voice search.

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.

First rule? Always be posting. Second: Be timely. And six more.

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

Crisis averted: 5 steps to a reputation management plan

Do you know what your customers – and your potential customers – think about your brand? Regardless of what industry you work in, your products, or services, are only as good as buyers think they are. That`s why it`s vital to manage your reputation.

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

Study: App marketing drives 80% jump in sales since 2016

User loyalty, retention and profitability remain significant challenges for apps.

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

5 Things You Absolutely Must To Do Before You Design Your Logo

Why is a good logo important? Because it is shorthand for your entire brand. Ross Kimbarovsky, the founder of crowdspring, explains the steps you need to take to make sure you get the most out of your logo design budget.

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

Supercharging your SEO with AI: Insights, automation and personalization - Marketing Land

The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

Many small business owners are trying to navigate the world of social media in hopes of boosting their bottom lines.

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

[oceanstatetechnology-blog]

Microsoft Office’s new Fluent Design overhaul makes it easier to use

A simplified ribbon leads the way for a billion users

www.OceanStateTechnology.com

[oceanstatetechnology-blog]

How Net Neutrality Actually Ended Long Before This Week

The internet was supposed to operate outside communications monopolies. Now it is run by giants — and net neutrality didn’t stand a chance, our tech columnist says.

www.OceanStateTechnology.com